The document summarizes a webcast titled "Earn It. Don't Buy It." featuring presentations by Jim Tobin and Jay Baer on social media marketing strategies. The webcast covered topics such as how buying fans destroys organic reach on social media pages, the importance of organic engagement over paid tactics, and the need for social media strategies rather than focus on individual platforms or tactics. It also discussed whether Facebook is declining in popularity among teens and the rise of alternative platforms. The presenters advocated for balancing paid, owned and earned social media approaches to drive long-term customer relationships rather than single transactions.
2. Today’s Presenters
Jim Tobin | @jtobin
Author of Earn It. Don’t Buy It.
President of Ignite Social Media
Jay Baer | @jaybaer
Author of Youtility
President of Convince and Convert
#Earnit
3. Webcast Details
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Jim and Jay will lead Q&A at the end of the call.
Tag your tweets with #Earnit.
We’re recording the show.
We’ll send an email follow up to everyone.
@ignitesma
#Earnit
4. Earn It. Don’t Buy It.
The CMO’s Guide to Social Media
Marketing in a Post Facebook World
Earn It. Don’t Buy It. provides insight
into the changing social media
marketing landscape and offers
actionable strategies that will help
modern CMOs and brand managers
design social media marketing
programs that earn engagement and
drive business results.
@ignitesma
#Earnit
5. Youtility
Why Smart Marketing Is About
Help Not Hype.
The difference between helping and
selling is just two letters. But those
two letters are critically important to
the success of business today.
Youtility is marketing so useful,
people would pay for it. It's a new
marketing model for the age of
information overload.
@ignitesma
#Earnit
13. The Beginning of the End?
"We did see a decrease in
[teenage] daily users [during the
quarter], especially younger
teens," Facebook chief financial
officer David Ebersman said
during the company's thirdquarter earnings conference call
[Oct. 30, 2013] with analysts.
@ignitesma
#Earnit
19. There is a Place for
Social Advertising
Paid Traffic Drivers
Organic Traffic Drivers
Promotion
Paid and Owned
Participation Markers
Activate Current Customers
Strong
Content
Promotion and
Syndication
@ignitesma
#Earnit