14. BRIEF HISTORY TWIGA registration as a creative advertising agency in Moscow Appearance of a new vector in TWIGA business development. This vector determined the intensive growth of the next years: it has been decided to create on the basis of the most advanced departments the specialized Agencies in different communication industry fields. In terms of the new strategy, in 1997, March, 12 th , the first specialized agency was founded: MEDINFORM Healthcare Communications , The territory of the Agency coverage is widening . MEDINFORM is opening the office in Kiev - MEDINFORM Ukraine 2 Golden Effie-Best Brand-2006, several rewards on the International Creative Festival KARMANY 1993 1997 2004 2006 2005 The growth of the Agency is needing the further differentiation: two departments are formed inside the Agency MEDINFORM : Communications and Selling Solutions Preparation to open the office in Almaty (Kazakhstan) 2007
15. DEPARTMENTS’ FUNCTIONS DIVISION S trategic Planning C reative Solutions B randing& Identity I ntegral Communications С OMMUNICATION S elling S olutions P R M edia Planning and Buying I nteractive Solutions E xhibitions organization M edical Representatives Outsourcing A ctivities in Pharmacies R ecruiting M onitoring A udit B TL
16. THE COVERAGE OF THE BRAND LIVING SPACE BRAND RX/OTC Communications Selling Solutions M ed R eps Outsourcing A ctivity in Pharmacies P OSM D esign & P roduction P R HR R ecruiting of qualified staff for pharmaceutical companies E vent M arketing D irect promotion E vents organization M edia S ervice C reative S olutions S trategic P lanning I ntegrated C ommunications B randing& I dentity I nteractive C ommunication T echnologies E xhibitions C onferences
26. CAMPAIGNS IN PRESS 2006 Regular hygiene identification test Publication of the event “ Bella Cup 2006 ” Object shooting in a topical chapter Placement of image Panty Slim Results of advertising campaign in press 2006 Covered titles – 10 Quantity of paid way outs – 32 Quantity of bonuses - 9 Total way outs – 41 Total edition of all covered titles – 803 200 Covered edition on each way out of all titles – 26 505 600
27. TRANSPORT CAMPAIGNS 2006 Results of transport advertising campaign in 2006 Covered cities – 7 Quantity of transport in each city: Kiev – 5 Donetsk – 3 Kharkov – 5 Dnepropetrovsk – 4 Odessa – 4 Lvov – 4 Crimea – 3 Total amount of transport units – 28 Dates – 01.08.06 – 01.01.07 ( term of lease – 5 months ) Trolley “HAPPY” Trolley “Bella Perfecta”
28. CREATIVE & STUDIO 2006 Print layouts Print layouts Layouts for transport advertising Layouts for transport advertising Quantity of new developed print layouts – 6 Quantity of developed layouts for transport advertising – 3 ( but used – 2)
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30. CAMPAIGN IN PRESS 2007 Ad in press image Matopat with wound closure insert Placement in press Image advertising “Perfecta” Placement SENI Lady product layout in Case History Placement information incontinence and SENI products in specialized title for doctors Results of advertising campaign In the first half of 2007 Covered titles – 39 Quantity of paid way outs – 38 Quantity of bonuses - 1 Total way outs in the first half – 39 Total edition of all covered titles – 2 200 270.
31. PR PROGRAMS ON TV UR 1/ ERA “ Era of Health” program The program presented an interview with professor of urology getting down the comments of the specialist on the problem of incontinence, information on the products, fragments with use of the products (postoperative patient, invalid down with incontinence etc.) New channel. “ Ask the Doctor” program This program is for them who are worry about self and/or family health. For them who are interested in achievements in modern medicine and different news in healthcare sphere. The program presented an interview with professor of urology told about the problem and described the TM SENI products, named competitive advantages and answered the live audiences’ questions Results of the PR campaign on TV in the first half of 2007 “ Era of Health” program – 2 way outs ” Ask the doctor” program – 1 way out
32. PR PROGRAM ON THE RADIO "Your H ealth" - in this broadcast the detailed information on different degrees of incontinence problem revealed. About that i t is not illness but consequence. As gave the detailed information on products ТМ “ SENI " National radio company UR /1 “ Your Health” and “The House Academy” broadcasts "The H ouse Academy " - in this broadcast discussed a theme of incontinence problem with old people , the postoperative period etc. As gave the detailed information on ТМ “ SENI " products and how correctly to pick up the size ERA radiostation “ Recipes of Health” broadcast "Recipes of Health" - in this broadcast we placed some variants of information-advertising rollers about ТМ "S ENI " products Results of PR campaign on radio in the first half of 2007 Quantity of information plots way outs - 6 Quantity of paid information plots way outs – 18 Quantity of bonuses - 9
33. TRADE ACTION FOR PHARMACIES. MATOPAT "Meet plasters Matopat - bonuses and gifts a falls!" 1-st stage. Matopat - bonuses a falls! Period of carrying out : 26 February – 31 March , 2007 The Mechanic : It is necessary to buy 12 kinds of plasters on 2 packings, to lay out a minimum of 6 kinds of plasters or the brand display in a prominent place a nd receive bonuses 2-nd stage. Matopat - gifts a falls! The Storage Action! Period of carrying out: 26 February – 31 August, 2007 The Mechanic: It is necessary to buy plasters Matopat according to a total sum of purchases for the period of action. After purchase it is possible to choose gifts under the table (see in a leaflet)
34. TRADE ACTIONS . SENI AND BELLA DEO The action! "Spring mood from SENI!! " Period of carrying out: 16 April – 21 May, 2007 The Mechanic: At increase in volume of monthly purchase (for the period of the action) ТМ "SENI" production on the minimum of 50 %, and also will expand assortment of production up to recommended, the participant of the action will receive a gift on a choice 23 cities in which the action passed have been involved in the action The action! " To the future with Bella!" Period of carrying out: 3 April - 30 April 2007 The Mechanic: Buying hygienic production of Bella Classic Deo and Bella Nova Deo for the certain sum, the participant of the action will receive – the GIFT *! 22 cities in which the action passed have been involved In the action
35. CREATIVE & STUDIO & PRODUCTION 2007 Print layout Display case Booth Invitation for SENI Cup 2007
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38. MEDIA FIRST IDEALS We build THIS … With understanding of ALL THIS Business Strategy Marketing Strategy Communication Strategy Advertising Strategy Media Strategy
40. Media First Experience in Categories Cosmetics Wella , Faberlic , Nivea , Yves Roches , DeKaroline , D&G Pharmacology Janssen-Cilag , Bosnalijek , Otechestvennie lekarstva Natusana , Hartmann , Novartis , Bentus Abbot Lab , GSK Food segment Gallina Blanca , Storck , Hame , Milora , Borjomi , Souz Viktan , Kyrieshky , Russkiy Shokolad Cars segment Rolf Michelin Electric engineering Varta , Pantech Tertiary activity Rosinter (restaurant) , Bank Globeks , Yniastrum bank , Betalink , TC Erevan Plaza Engineering for house Laufen , Scavolini , Н ansa , Darina Building category Bostik / Quelyd Media First clients
41. MEDIA FIRST MEDIA MIX VS MARKET AVERAGE Market Media First has adequate presence in all media and outstandingly strong positions in TV, OOH and Magazines
42. MEDIA FIRST BUYING PRINCIPLES - Direct purchase from media owners - Building partnership instead of plain volume-based deals
43. RESEARCH RESOURCE Standard Research Databases Exclusive Internally Developed Tools Full range of industry research resource available in each country is consistently and legally bought ® High speed cultivate facts Selection Т V programs and print By means of EGO Optimization regional campaigns Estimation of efficiency different media Optimization selection Т V channels ® ® ® ® Exploited/ Proved Efficiency
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46. Media First PAN-CIS Agency Client List 2006 – begin. 2007 Media Planning & Buying in Kazakhstan, Armenia, Kyrgyzstan, Georgia Media activities in Russia, Kazakhstan, Belarus, Ukraine, Mongolia Media Planning & Buying in Kazakhstan Media Planning & Buying in Kazakhstan, Kyrgyzstan Media activities in Russia, Kazakhstan, Georgia, Armenia, Azerbaijan, Mongolia Media activities in Russia, Kazakhstan Media Planning & Buying in Kazakhstan, Kyrgyzstan SAGMEL , Inc
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