Illai Gescheit, an entrepreneur, designer and inventor gave a talk about the journey and life of an entrepreneur. In the talk Illai maps the entrepreneurship experience into 6 different experience points. The first talk was given to one of the IDF Elite Technological Units.

1. What’s
The
Point?
The different points in the
life of an entrepreneur
Illai Gescheit
illai.gescheit@gmail.com

2. What you do
The PlayfieldHowyoufeel

3. Starting
Point
End
Point
Deccision
Point
Max
Point
Min
Point
Focal
Point
Points

4. The Starting Point

5. Start with a problem

6. My documents

8. The Decision Point

9. Decide Fast, and
don’t let hesitation
make you not
decide at all.
You have enough
time to correct
your mistakes
along the way

10. Should we launch
and see what happens?
or should we
make it perfect first?
Mobifile’s Launch
Decision Point

11. The Focal Point

12. The 4 Focal Points
Users Goals Metrics Problem

13. The Job A user looked for a new job. While he was on a
train he met someone who is working in the
online marketing field. They started chatting and
the guy told him to send him his resume, and he
will pass it to his boss. Our user didn’t remember
where he had saved the most updated version of
his resume. Instead of looking for email attachment,
in his dropbox, and wait for him to get home and
check on his desktop, he used Mobifile and received
all his resume files from all sources, chose what
he received at the top of the feed and shared it
with that Guy, from Mobifile !
A user looked bought cereals, or more specific,
Capt’n Crunch, on the Super Market next to
his house. He got home and saw that the
date for usage was expired. He got back
to the market store the day after, with the
expired cereal box. The store manager,
wanted to see the receipt. But the user didn’t
have it. However, he did post a picture of the
cereal box next to the receipt on Facebook
to his friends. So he just searched on Mobifile
for“cereal”and got the picture, and showed it
to the store manager. He received a new cereal
box and a refund.
The Doctor
A user went to a doctor to check his eye infection.
The doctvor sent him to do some checkups, and then
asked him to return in a week. This doctor, was very
known, and he received patients only one month
in advance. The user called and the doctor’s assistant
said he can arrive in 30 minutes or else the toctor will
be available only in one months, since he is going
abroad. The user arrived but he didn’t have the test
results, and didn’t have his medical card. The doctor
asked the user for card, to see the test results. Instead
the user searched for“eye test”and received the results
that were sent to his email address. The doctor exmined
our user and gave him a special antibiotic paste. His eye
is Ok now.
The Receipt
Users

14. Maximum/Minimum
Points

15. The Maximum Point

16. The Minimum Point

17. It’s a journey with
ups and downs
but you need to
keep on climbing

18. Keep on going

19. The Ending Point

20. There is no ending point
There is no ending point
There is no ending point
There is no ending point
There is no ending point

21. I am working on solving
a great problem
Are you working on
a new startup?
Wow. Good luck with
that!

22. Questions
???
? ?
?