This is an introduction to SEO and inbound marketing, which is kicking off a weekly training on SEO. During these training sessions we will be discussing real details behind SEO such as keyword research and on-page optimization. These training sessions will be aimed at small business owners and small time web designers. This particular presentation is a wide angle top-down view of some of the basics of what Google is looking for in your website. Stay tuned for the training sessions, which will be hosted at https://www.virginiaseo.org and also on our YouTube channel at https://www.youtube.com/user/VirginiaSEOExpert

1. SEOBasics
Virginia SEO
Week 1

2. Introduction
• Small Business in a suburb of RichmondVirginia
• Local SEO Important
• Branching out to other counties
• Redesigned website to capitalize on other locations
• Business owner wants to be familiar and comfortable with SEO
• Wants to use and understand analytics
A 50,000 ft view of SEO
Following videos will break down SEO into detail and show application of SEO

3. Basics
Graphic by Searchenginewatch
Links, SEM, Social are top layer
Content is a middle layer

4. SEO Basics - Illustrated
Which cake would you rather eat?

5. Content Is King

6. Speedy Sites

7. I Am Authoritative

8. SoWhat Is UX Anyways?

9. Enter Black Hat

10. ConvertingTraffic
• Sales

11. Social Media
• Create and complete profiles
• Links between profiles
• Links to Website
• All show Google your authority and flow
A website without social will not rank as well as a website
with social

12. Meta Data
This all goes back to content and user experience

13. Conclusion

14. Contact Info
Virginia SEO
service@virginiaseo.org
https://www.virginiaseo.org
References
• http://searchenginewatch.com/article/2259693/SEO-Basics-8-
Essentials-When-Optimizing-Your-Site
• http://blog.kissmetrics.com/loading-time/
• http://xmediasolution.com/blog/wp-
content/uploads/2013/08/ux-0001.jpg
• http://www.hot-malaysia.com/wp-
content/uploads/2014/02/black-hat-SEO.jpg
• http://seoultima.com/wp-content/uploads/conversion-rate-
optimization-process.jpg
• http://vanimg.s3.amazonaws.com/1013-icons-38.jpg