Marketing has been a powerful strategy even from the apparition of the first business, and it always managed to adapt to all the changes that came through. With the development of the Internet, marketing has also developed, becoming an even more powerful strategy, and changing in such a way that right now we can easily differentiate two forms of marketing, i.e. inbound and outbound marketing.

1. A Fight To The Death: Inbound Vs. Outbound
Marketing
virginiaseo.org /blog/f ight-death-inbound-vs-outbound-marketing/
Chris Dill
Inbound vs outbound marketing
Marketing has been a powerf ul strategy even f rom the apparition of the f irst business, and it
always managed to adapt to all the changes that came through. With the development of the
Internet, marketing has also developed, becoming an even more powerf ul strategy, and changing
in such a way that right now we can easily dif f erentiate two f orms of marketing, i.e. inbound and
outbound marketing.
The History of Outbound
For many years such strategies as billboards and TV commercials have been the most used
ones, allowing people to learn about all the new products that used to be available on the market.
This strategy is called outbound marketing,
and right now it has a serious competitor which
relies in communication and valuable content,
reaching its customers through social media.
This competitor is called inbound marketing
and it is gaining more power than ever. Many
startup business are getting to use inbound
marketing because it is less expensive and
more ef f icient.
The statistics show that outbound marketing
is inef f icient, and theref ore 44% of promotional mail is never opened, going directly to the recycle
bin, 86% of people change the TV channel during commercials, and 84% of people leave a
website because of the advertisements. Analyzing these numbers, one might easily see that while
spending a f ortune on dif f erent ways of commercials, they are actually scaring away people,
instead of attracting them. And while outbound marketing is scaring away the majority of the
population, the inbound marketing is f inding the perf ect means of attracting them. Inbound
marketing values the communication with customers, providing services, inf ormation,
entertainment, and value. People are reading paying attention to all the blogs, podcasts, and
inf ormation f rom social media, being attracted by the innovative methods used online. Theref ore,
instead of pushing unwanted products and services towards the client, inbound marketing is
trying to attract the attention with valuable inf ormation, earning the interest rather than buying it.
In With The New: Inbound Marketing
Inbound marketing doesn’t go directly to the
client, but it is f ound online thanks to the SEO
strategies and all the social media platf orms,
attracting only the targeted audience who will be
able to read valuable content, being educated
and entertained. Since they are those who give
the money, the customers f eel that they should

2. be in control of the marketing, and it is well
known that the outbound marketing has
always been the one in control. However the
inbound marketing is created, placed
strategically online, and then the job is done.
The next move will be made by the customer, and not by the company. It is no wonder that in this
way the customer will f eel in charge, being able to make his own decisions, choosing the best
deal f rom the market.
We live in an era when people have the possibility of looking af ter high quality products sold at
reasonable prices, and they have the liberty of f inding them on their own. Analyzing the actual
situation, inbound marketing is more powerf ul than the outbound marketing, being the best
strategy.
Image Credit:
Google Chrome billboard – f rom Sheepcote Street by Elliot Brown
Chris Dill
SEO Expert at Virginia SEO
Christopher Dill is a Christian entrepreneur who loves web design, marketing,
and anything on a computer. He is the creator and author of The Dill Design, a
local Virginia web design company. He also runs Virginia SEO, which is a SEO and
inbound marketing company. Chris is currently f inishing up his Master of Inf ormation Systems at
University of Phoenix, and works by day as a Senior Network Engineer.
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