In this webinar, Larry Arnstein explains the purpose of unique serial numbers and serialization in item-level RFID tagging; reviews the range of IT based solutions and approaches; and introduces Impinj's Monza Self-Serialization (http://www.impinj.com/serialization/), which provides brand owners with a chip-based serialization alternative to IT-based approaches. With Monza Self-Serialization the EPC serial number comes directly from the tag chip, eliminating the need for IT systems to globally coordinate, distribute and synchronize serial numbers. In addition, we will explain how it is possible to implement serialization with minimum disruption to your existing tagging business process whether it is oriented toward in-plant printing, reliance on service bureaus, or even if it is done in your distribution centers.

1. Monza Self-Serialization
Larry Arnstein, V.P. Business Development
March 2012

2. Welcome!
Today’s Presenter: Agenda:
•EPC serialization and challenges
•IT-based serialization
•Chip-based serialization
– Enterprise ready Monza® Self-Serialization
•Implementation best practices
•About Impinj
•Audience Questions
Larry Arnstein
VP Business Development
Impinj, Inc.

3. Inventory Visibility
Barcode: ~2 Hours RFID: ~2 Minutes
~10% error, possible over-count ~1% error, no over-count

4. RFID Tags
Label Hang Tag Hard Tag Fabric Label
Inlay
TID: Chip Make & Model Chip Serial Number
Tag Chip
EPC: SKU (GTIN) Item Serial Number

5. Serialization Challenges
Item Serial Number
SKU (GTIN)
• Number management is new
• Existing systems and suppliers might not support
serialization
• Multi-sourcing is more difficult

6. Serialization Options
IT-Based Serialization
•Manage numbers in a database
•Deliver numbers and tags to point of use
•Combine numbers with SKU prior to encoding
Chip-Based Serialization
TID: Chip Make & Model Chip Serial Number •Deliver tags to the point-of-use
•Printer or encoding device gets item
EPC:
serial number from TID
SKU (GTIN) Item Serial Number

7. Chip-based Serialization
TID: Chip Make & Model Chip Serial Number
Existing
Software
EPC: SKU (GTIN) Item Serial Number
Advantages Considerations
• Easy & Low Cost • Chip manufacturer support
• Reliable • Item serial number rollover
• Verifiable • Future generations of chips
• Flexible

8. Monza® Self-Serialization
Enterprise ready chip-based serialization
• Established TID usage model
– Prevents duplication
– Unlimited scalability with cycle time assurance
– Seamless migration to future tag chips
• Flexible sourcing and encoding methods

9. Monza Self-Serialization TID Usage
Model
TID: Chip Make & Model
Chip Make & Model Chip Serial Number
Chip Serial Number
Monza Series ID Item Serial Number for EPC use
Unlimited Up to 38 bits
• 274 billion numbers per Monza Series
• 24 year cycle time assurance
• One series now: Monza 5, forward compatible
• Add series as market expands
• Scales forever within 96-bit GS1 Standard

10. Flexible Sources
Chip-based serializationmust maintain with multiple sources
Brand owners simplifies brand-owner’s top-level plan
Top level plan can get complicated a top level plan
e
pl
m
Exa 68 billion Service Bureau 1
Service Bureau 1
00
numbers
Service Bureau 22 2, 3…
Service Bureau 2, 3…
Service Bureau
Service Bureau
01
274 billion In-plant, DC 33
Service Bureau Operations
In-plant, DC Operations
Service Bureau
numbers
In-plant 11
In-plant
10
In-plant 22
In-plant
DC 11
DC
11
…
…
96-bit EPC:
58-bit SKU ID (EPC Header and GTIN) 38-bit Serial Number

11. Flexible Methods
Verify
Verify
Encode
Encode & Lock
& Lock Ordinary
Variable
SKU (GTIN)
Data
EPC
In-line
• Printer/encoder
• Automation
• Integration
Bulk (Same/Mixed SKU)
• Small bundle
• Case level

12. Summary: Brand Owner Requirements
Monza Self-Serialization
TID: Chip Make & Model Chip Serial Number
EPC: SKU ID (GTIN) Item Serial Number
• Makes serialization easy
• Co-exists with IT solutions and other sources
• Respects existing number usage
• Flexible in sourcing, methods, business process
• Scalable and future proof

13. End Users – Powered by Impinj

14. Let us help you
Arizon

15. Questions?
• Brand Owners & Retailers contact:
– Larry Arnstein, larry.arnstein@impinj.com
• Solution Providers contact:
– Daniel Bowman, daniel.bowman@impinj.com
• Learn more at: www.impinj.com/serialization
Most comprehensive platform in industry