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New RFID Inlays Expand
     Tracking Application Possibilities
                  Featuring:




December 2012
Today’s Presenters & Agenda
                                   Impinj RFID
                                   • Introduction to Impinj
                                   • RFID Paradigm Shift
                                   • Maximizing Performance



           Tracy Hillstrom
     Sr. Product Line Manager
                                   Avery Dennison RFID
                                   • Introduction to Avery Dennison
                                   • Inlay Innovation & System Perspective
                                   • Introduction to New Inlays
                                   • Availability & Samples


           George Dyche            Questions & Answer Session
     Director, RFID Product Line



December 2012
About Impinj, Inc.
Leading provider of UHF RFID solutions for
identifying, locating, and authenticating items
• Innovative product portfolio
    – Tag chips
    – Reader chips
    – Readers & Antennas
• Enabling many industries
    – Retail
    – Healthcare/Pharmaceutical
    – Food and beverage
    – Consumer electronics
    – Manufacturing/Logistics



December 2012
RFID Paradigm is Evolving




             Read Zones                     Continuous
                                                                             Wide Area Monitoring
              (Portals)                     Monitoring
Premise




            • Based on tag movement     • Based on repeated reads of         • Based on aggregated, repeated
              to/through read field       stationary tags                      reads of stationary tags
            • All tags are unexpected   • Known set of tags are expected     • Known set of tags are expected
            • Discrete read zones       • Localized, contiguous read zones   • Appended read zones (one
                                                                               logical read zone)


          December 2012
Emerging RFID Requirements for ILT
•   Small tag size
•   Wide variability in read range
•   Item-level granularity
•   More fixed, automated reading
•   Fast, efficient encoding
•   Lowest TCO & applied tag cost
                                       EPC
                                     + TID




December 2012
Delivering RFID that Works
  Impinj RFID products collaborate for better performance


                                                            Performance
                                                              Margin
                                                                You know, that
                                                                  RFID really
                                                                    works!
High Read Sensitivity            Low TCO
Longer read distance             520 year MTBF at 25 C
Smaller tags                     PoE (IEEE 802.3af)
                                 Worldwide certifications
High Write Sensitivity & Speed
Fast encoding                    Reduces interference
Monza® Self Serialization        Autopilot
Fast Inventory                   Market leader
FastIDTM                         Programming toolkits
TagFocusTM                       Speedway® Connect
                                 Speedway® xPortal
                                 Antenna Hub


   December 2012
Avery Dennison Corporation
                                                                   A materials science and process
                                                                   technology company that creates
                                                                   materials and solutions to enhance
                                                                   brands, improve product
                                                                   performance, and deliver innovative
                        56%                                 23%    information by
                                   RETAIL BRANDING & INFORMATION
                                                                   designing, developing and
PRESSURE SENSITIVE MATERIALS
                                             SOLUTIONS             manufacturing:
                                                                   • Labeling, packaging, and branding
                                                                     materials
                                                                   • Integrated Apparel Solutions that
                                                                     elevates brand appeal/value and
                                                                     accelerates performance throughout
                                                                     the global supply chain
                                                                   • Information management materials,
                        13%                                   8%      products and solutions
                                                                   • Graphic imaging media
OFFICE AND CONSUMER PRODUCTS       SPECIALTY CONVERTING BUSINESS
                                                                   • Specialized adhesive and labeling
                  SALES $6.7 BILLION / 2011                          packaging




 December 2012
Inlay innovation begins with an
RFID system perspective



                                  Environment

Reader           Antenna                               Tag             Product


• Characteristics of the tagged product
• Size limitation of the finished label or hang tag
• Type of reader hardware: (fixed or portable)
• Type of reader antenna: (linear or circular polarized, gain of antenna)
• Data carrier requirements
• Type of business problem to be solved and business value


December 2012
Introducing
         Model Number         Application Uses
  AD-227m5              General Purpose Supply Chain
                        Compliance

  AD-550m5              Aviation
                        General Purpose Supply Chain

  AD-233m5              Item-level Apparel
                        Compliance

  AD-171m5              Item-level Retail
                        Healthcare

  AD-110m5              Healthcare
                        Embedded Uses


December 2012
AD227m5
                                         I am:
                                         - Global performing
                                         - Replacing the AD223
                                         - Approved by the University of
         3.74in x 0.33in
                                           Arkansas Radio Compliance
         95mm x 8.3mm
I like to work with:



                                         Denim & Poly
Boxed Electronics   Large Boxed Items                    Hanging Apparel
                                        bagged Apparel



December 2012
AD550m5
                                             I am:
                                             - Hybrid between a dipole and 3D
                                             - Narrow edge leading
                                             - Suitable for wide range of supply
        1.50in x 2.99in
                                               chain applications
        38mm x 76mm                          - Global performing

I like to work with:




                         Variety of Materials            Closed Loop
     Airline Baggage   (Wood, Plastic, Corrugate)       Supply Chains

December 2012
AD233m5
                                         I am:
                                         - Capable of working on a broad
                                           range of materials
                                         - Approved by the University of
         2.76in x 0.57in                   Arkansas Radio Compliance
        70mm x 14.5mm                    - Global performing

I like to work with:



                                         Denim & Poly
Boxed Electronics   Large Boxed Items                    Hanging Apparel
                                        bagged Apparel


December 2012
AD171m5
                                  I am:
                                  - Tuned to operate on a broad range
                                    of product configurations
                                  - Small enough to fit on space
       1.06in x 0.55in              limited packaging requirements
       27mm x 14mm                - Capable of 4 feet or greater range

I like to work with:




   Cosmetics      Jewelry   Pharmaceutical      Healthcare


December 2012
AD110m5
                                   I am:
                                   - Tuned for near-field operation
                                   - Small enough to be embedded in
                                     packaging
       0.91in x 0.20in
                                   - Ideal for healthcare and
       23mm x 5mm                    pharmaceutical applications

I like to work with:




  Jewelry                          Healthcare       Plastic
                 Lab Diagnostics
                                    Products       Materials

December 2012
M5 Inlay Selector Guide
    Avery Dennison            Inlay Antenna                                        Free Space
                                                    Applications        Format
     Monza 5 Inlay                 Size                                            Typ. Range
 AD227m5                                             Supply Chain
                               3.74in x 0.33in                                          > 30 feet
                                                      Compliance        Dry & PS
                               95mm x 8.3mm                                            (9 Meters)
                                                  Item-Level Apparel
 AD550m5                        1.50in x 2.99in        Aviation         Dry & PS        > 30 Feet
                                38mm x 76mm          Supply Chain                      (9 Meters)

 AD233m5                        2.76in x 0.57in   Item-Level Apparel
                                                                        Dry & PS        > 30 Feet
                                                      Compliance
                               70mm x 14.5mm                                           (9 Meters)
                                                     Supply Chain
 AD171m5                        1.06in x 0.55in     Item-Level Retail   Dry & PS          ~4 Feet
                                27mm x 14mm        Cosmetics/Jewelry                   (1.2 Meters)

 AD110m5                        0.91in x 0.20in       Healthcare
                                                                        Dry & PS
                                                        Jewelry                         Near-field
                                23mm x 5mm          Lab Diagnostics

                                        Samples available now!
                       Additional technical information available upon request.
                Actual read range will vary depending on RFID setup and environment.
December 2012
Questions & Answers


                Tracy Hillstrom
                Sr. Product Line Manager – Readers & Antennas
                Email: Tracy.Hillstrom@impinj.com




                George Dyche
                Director, RFID Product Line Management
                Email: RFID.Info@averydennison.com

                    Contact Me for Samples!


December 2012

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New RFID Inlays Expand Tracking Application Possibilities

  • 1. New RFID Inlays Expand Tracking Application Possibilities Featuring: December 2012
  • 2. Today’s Presenters & Agenda Impinj RFID • Introduction to Impinj • RFID Paradigm Shift • Maximizing Performance Tracy Hillstrom Sr. Product Line Manager Avery Dennison RFID • Introduction to Avery Dennison • Inlay Innovation & System Perspective • Introduction to New Inlays • Availability & Samples George Dyche Questions & Answer Session Director, RFID Product Line December 2012
  • 3. About Impinj, Inc. Leading provider of UHF RFID solutions for identifying, locating, and authenticating items • Innovative product portfolio – Tag chips – Reader chips – Readers & Antennas • Enabling many industries – Retail – Healthcare/Pharmaceutical – Food and beverage – Consumer electronics – Manufacturing/Logistics December 2012
  • 4. RFID Paradigm is Evolving Read Zones Continuous Wide Area Monitoring (Portals) Monitoring Premise • Based on tag movement • Based on repeated reads of • Based on aggregated, repeated to/through read field stationary tags reads of stationary tags • All tags are unexpected • Known set of tags are expected • Known set of tags are expected • Discrete read zones • Localized, contiguous read zones • Appended read zones (one logical read zone) December 2012
  • 5. Emerging RFID Requirements for ILT • Small tag size • Wide variability in read range • Item-level granularity • More fixed, automated reading • Fast, efficient encoding • Lowest TCO & applied tag cost EPC + TID December 2012
  • 6. Delivering RFID that Works Impinj RFID products collaborate for better performance Performance Margin You know, that RFID really works! High Read Sensitivity Low TCO Longer read distance 520 year MTBF at 25 C Smaller tags PoE (IEEE 802.3af) Worldwide certifications High Write Sensitivity & Speed Fast encoding Reduces interference Monza® Self Serialization Autopilot Fast Inventory Market leader FastIDTM Programming toolkits TagFocusTM Speedway® Connect Speedway® xPortal Antenna Hub December 2012
  • 7. Avery Dennison Corporation A materials science and process technology company that creates materials and solutions to enhance brands, improve product performance, and deliver innovative 56% 23% information by RETAIL BRANDING & INFORMATION designing, developing and PRESSURE SENSITIVE MATERIALS SOLUTIONS manufacturing: • Labeling, packaging, and branding materials • Integrated Apparel Solutions that elevates brand appeal/value and accelerates performance throughout the global supply chain • Information management materials, 13% 8% products and solutions • Graphic imaging media OFFICE AND CONSUMER PRODUCTS SPECIALTY CONVERTING BUSINESS • Specialized adhesive and labeling SALES $6.7 BILLION / 2011 packaging December 2012
  • 8. Inlay innovation begins with an RFID system perspective Environment Reader Antenna Tag Product • Characteristics of the tagged product • Size limitation of the finished label or hang tag • Type of reader hardware: (fixed or portable) • Type of reader antenna: (linear or circular polarized, gain of antenna) • Data carrier requirements • Type of business problem to be solved and business value December 2012
  • 9. Introducing Model Number Application Uses AD-227m5 General Purpose Supply Chain Compliance AD-550m5 Aviation General Purpose Supply Chain AD-233m5 Item-level Apparel Compliance AD-171m5 Item-level Retail Healthcare AD-110m5 Healthcare Embedded Uses December 2012
  • 10. AD227m5 I am: - Global performing - Replacing the AD223 - Approved by the University of 3.74in x 0.33in Arkansas Radio Compliance 95mm x 8.3mm I like to work with: Denim & Poly Boxed Electronics Large Boxed Items Hanging Apparel bagged Apparel December 2012
  • 11. AD550m5 I am: - Hybrid between a dipole and 3D - Narrow edge leading - Suitable for wide range of supply 1.50in x 2.99in chain applications 38mm x 76mm - Global performing I like to work with: Variety of Materials Closed Loop Airline Baggage (Wood, Plastic, Corrugate) Supply Chains December 2012
  • 12. AD233m5 I am: - Capable of working on a broad range of materials - Approved by the University of 2.76in x 0.57in Arkansas Radio Compliance 70mm x 14.5mm - Global performing I like to work with: Denim & Poly Boxed Electronics Large Boxed Items Hanging Apparel bagged Apparel December 2012
  • 13. AD171m5 I am: - Tuned to operate on a broad range of product configurations - Small enough to fit on space 1.06in x 0.55in limited packaging requirements 27mm x 14mm - Capable of 4 feet or greater range I like to work with: Cosmetics Jewelry Pharmaceutical Healthcare December 2012
  • 14. AD110m5 I am: - Tuned for near-field operation - Small enough to be embedded in packaging 0.91in x 0.20in - Ideal for healthcare and 23mm x 5mm pharmaceutical applications I like to work with: Jewelry Healthcare Plastic Lab Diagnostics Products Materials December 2012
  • 15. M5 Inlay Selector Guide Avery Dennison Inlay Antenna Free Space Applications Format Monza 5 Inlay Size Typ. Range AD227m5 Supply Chain 3.74in x 0.33in > 30 feet Compliance Dry & PS 95mm x 8.3mm (9 Meters) Item-Level Apparel AD550m5 1.50in x 2.99in Aviation Dry & PS > 30 Feet 38mm x 76mm Supply Chain (9 Meters) AD233m5 2.76in x 0.57in Item-Level Apparel Dry & PS > 30 Feet Compliance 70mm x 14.5mm (9 Meters) Supply Chain AD171m5 1.06in x 0.55in Item-Level Retail Dry & PS ~4 Feet 27mm x 14mm Cosmetics/Jewelry (1.2 Meters) AD110m5 0.91in x 0.20in Healthcare Dry & PS Jewelry Near-field 23mm x 5mm Lab Diagnostics Samples available now! Additional technical information available upon request. Actual read range will vary depending on RFID setup and environment. December 2012
  • 16. Questions & Answers Tracy Hillstrom Sr. Product Line Manager – Readers & Antennas Email: Tracy.Hillstrom@impinj.com George Dyche Director, RFID Product Line Management Email: RFID.Info@averydennison.com Contact Me for Samples! December 2012

Notas del editor

  1. Monza 5 is an ideal fit for fast-growing item-level tagging applications.  Monza 5 delivers great read sensitivity which is critical because the market continues to demand longer read ranges and smaller size tags. Monza 5 also delivers a very high write sensitivity and encoding speed. In fact, the gap between read and write sensitivity, commonly known as the sensitivity gap, is a very critical measure for item-level tagging and the small sensitivity gap of Monza 5 enables high-speed encoding systems to run faster resulting in higher throughput and lower applied tag costs. When it comes to serialization of the tags, in addition to IT-based serialization, Monza 5 provides more flexibility to end users by supporting a chip-based serialization method called Monza Self-Serialization. And that’s not all, if you have wondered why those Monza 5 based tags perform so much better in the field, it is because of the different optimizations included in the chip – such as TagFocus and FastID. TagFocus helps get the harder to read tags much faster during inventory and FastID delivers the TID and EPC much faster during inventory.Transition script -“RFID works really well when you pick the right components to maximize the overall system, and Impinj has the high-performance products built to work collaboratively…but it’s only part of the answer. Avery Dennison brings important expertise in tag and inlay design, and overall RFID systems for the whole solution. We are so happy to be working closely with them, and I can’t wait for you to see some of their new products. So now, I’ll turn things over to George Dyche from Avery Dennison . George?”
  2. Insert typical ‘about Avery Dennison’ informationEmphasis on Innovation and Experience around RFID inlay design & problem solvingApplication test capabilities
  3. Insert abstract system block diagramReader  Antenna (Environment) Tag ProductDescribe tag selection or design starts with a system view of the application and problem to be solvedCharacteristics of the tagged productbenign material, absorptive material, metal zippers, densely packed items, etcSize limitation of the finished label or hang ticketnarrows inlay choicesApplication use case: Inventory Accuracy & Loss Prevention, POS, supply chain Type of business problem to be solvedType of reader hardware: (fixed or portable)Type of reader antenna: (linear or circular polarized, gain of antennaData carrier requirements
  4. Insert Matrix of 5 inlays in grid formatBasic picture, model number, and target application (insert picture to show application?? Or text)Include size bar to show largest to smallestExplain assortment of sizes and characteristics enable item level tagging utilizing Monza 5
  5. Grid format with all relevant information from previous slides. Model#; Picture, Size, Key Characteristics, Key Features, Size bar, product availabilityThis slide could serve as a single selector guide for folks to use as referenceReference inlays approved by University of Arkansas