Instagram for Business
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A video tutorial on how to establish your Business Instagram account.
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Instagram for Business
- 1. ingroupinc.com | webswagger.com Instagram for Business
- 2. InGroup builds brands and key market relationships with effective strategy and customized support services for marketing programs, outreach communications, and public relations for nonprofit, government and enterprise clients. The specialty division, WebSwagger.com, delivers entirely Web and digital solutions for small and medium-sized businesses. ingroupinc.com | webswagger.com
- 3. Presenter Presenter: Gary Brolsma is a digital associate at InGroup, Inc. | WebSwagger.com ingroupinc.com | webswagger.com
- 4. A Picture is Worth a Thousand Words ingroupinc.com | webswagger.com
- 5. What is Instagram? ingroupinc.com | webswagger.com • Social media for mobile devices, such as smartphones and tablets • Focused on photos and videos
- 6. Using Instagram? ingroupinc.com | webswagger.com • Social media for mobile devices, such as smartphones and tablets • Focused on photos and videos
- 7. Posting Content ingroupinc.com | webswagger.com • Post during lunch or before going to sleep • Use #hashtags
- 8. Posting Content ingroupinc.com | webswagger.com • Use name or logo to promote brand identity • Make sure image is interesting
- 9. Engaging Followers ingroupinc.com | webswagger.com
- 10. Engaging Followers ingroupinc.com | webswagger.com
- 11. InGroup provides strategy and support for marketing programs, outreach communications and public relations – and digital solutions through its specialty division, Webswagger.com (888) 772-6400 Digital Solutions . Entirely Web ingroupinc.com | webswagger.com
Notas del editor
- A picture is worth a thousand words and Instagram is a great social media platform to help businesses build brand awareness and to interact with customers using images. The best way to increase your online presence is to increase the number of followers using the numerous features Instagram has to offer.
- Instagram is an online social media service for mobile devices that deals exclusively with the sharing of photos and videos. Users are able to upload pictures and apply special filters to affect the colors and tone of the picture. Instagram photos are automatically cropped into a square shape, much like an old Polaroid picture. In the more recent updates, you can now upload up to 15 seconds of video.
- While many people like to share funny photos of themselves, their pets, and what they are having for dinner, Instagram can also be a viable option for business to showcase products and services through photos. Once a photo is uploaded, you can add a caption below it. Much like Twitter, you can use #hashtags, so people can discuss and contribute to ideas that might be related to your photo.
- When posting an Instagram photo, be sure that it links to the company’s Twitter, Facebook or any other social networking site to ensure that it reaches a wide audience The timing of the post is important as well; during lunch, before bed or whenever someone is less busy is when they’re most susceptible to checking their Instagram account Using popular hashtags increase the chance of people seeing your photo through the “trending” feature Make sure your business’ name or logo is in each image to promote your brand Make sure the image is interesting and entertaining to the audience, it’ll increase the chance of being shared
- Red Bull is a great example of a company who uses Instagram in an impressive manner. Their posts include action shots of the sports the company endorses (snowboarding, skateboarding, motocross, etc.). Red Bull gained over 750,000 followers when they showed pictures of the “space jump” they sponsored.
- Sharpie’s Instagram feed is primarily pictures that are submitted by followers which is a great way to engage with fans. They post pictures that fans drew using their markers; keeping the followers in mind increases excitement, thus increasing the chance the photo will be shared.
- Ben and Jerry’s has been active on Instagram for a long time, they use Instagram to promote new flavors of their famous ice cream. A lot of the photos they post now are from many of their followers. In an interview with Ben & Jerry’s digital marketing manager, Mike Hayes, said that the secret is respecting the community and providing value to them. Keep that in mind when building your Instagram community.