Learn how to do anything you want in Google Data Studio. Create beautiful visualisations and save time by automating the process without compomising on the visualisation aspect. Why Data Studio and not one of the other data visualization tools? It’s free, simple to use, simple to share and with the possibility to connect to a lot of data source, you can report on almost every thing.

1. CLICKTOCONTINUE
GOOGLE
MARKETING
PLATFORM
SYDNEY
MAY 2019
1

2. ENTERPRISE DIGITAL MARKETING & ANALYTICS |
Thank you for joining us today.
● Paul Hewett
● GMP Sydney Organiser
● Director of In Marketing We Trust
CLICKTOCONTINUE
PAUL
PAUL HEWETT
ORGANISER + HOST

3. DIGITAL MARKETING & ANALYTICS |CONVERSION RATE OPTIMISATION |
OUR
SPONSORS
IN MARKETING WE TRUST
EVENT SPONSOR
SITBACK SOLUTIONS
VENUE SPONSOR

4. DIGITAL MARKETING & ANALYTICS |ENTERPRISE DIGITAL MARKETING & ANALYTICS |
OUR
MEETUP
OBJECTIVES
1.Share Google product expertise
2.Share digital marketing expertise
3.Increase the adoption of best practices
4.Build a community of Google marketers

5. ENTERPRISE DIGITAL MARKETING & ANALYTICS |
SPEAKERS
ALBERT MIA
HEAD OF GROWTH
GROWING YOUR
STARTUP
SEB HEBERT
HEAD OF DIGITAL, CEO MAG
HOW DO ANYTHING
IN DATA STUDIO
ED JONES
HEAD OF GROWTH
HOW TO CREATE
WINNING AD
CAMPAIGNS
MAY JUNE JULY

6. ENTERPRISE DIGITAL MARKETING & ANALYTICS | 6
GOOGLE
NEWS

7. ENTERPRISE DIGITAL MARKETING & ANALYTICS |
SEARCH CONSOLE
REPORTS BACK ON TRACK

8. ENTERPRISE DIGITAL MARKETING & ANALYTICS |
● Konnichiwa, Seb (he loves Japan)
● Background in design and UX
● Moved into online, starting with SEO
● Now head of digital at CEO Mag
● An incredible artist (Mr Yarks)
● Why data studio visualisations...
● Combines his love for data, digital, design
CLICKTOCONTINUE
SEB
SEB HEBERT
HEAD OF DIGITAL, CEO MAGAZINE

9. DATA STUDIO
GOOGLE
9
POSSIBILITIES ARE ENDLESS

10. Today we are going to talk about Google Data Studio.
But before we start, ...
Hello!
My name is Sebastien.
I’m Head of Digital for
The CEO Magazine!

11. Follow me on Instagram: @s_yarks ;)
Since I’m a kid, I have
always been fascinated
by 2 things:
DATA and PICTURES

12. After a failed go in the
artistic world, I started my
career as a Data Analyst.
I realised really fast that
Decisions Makers didn’t see
the data (MY DATA) for
what it was.

13. Communicate the story to people
(Not just the number)
Comprehend the information
quickly
Easily Identify relations and
patterns and pinpoint trends
That’s when I understand
the importance of
Visualisation.
Data visualisation helps:

14. THAT’S WHEN I STARTED
USING GOOGLE DATA STUDIO
But Data Visualisation takes time.
The more I advanced in my career,
the more I needed a way to
automate my reports without
compromising on the visualisation
aspect...

16. https://datastudio.google.com
LET’S JUMP IN

17. RECAP: CHOOSE A
TEMPLATE

18. RECAP: CHOOSE A DATA
SOURCE

19. RECAP: VOILA!

20. THAT’S GREAT
BUT MY BUSINESS IS NOT JUST
ABOUT GOOGLE ANALYTICS

21. Hello Connectors
https://datastudio.google.com/data

22. www.companyname.com22
A connector is a link between your Data Source and Google
Data Studio. There is 2 type of Connectors:
Google Built-in Connectors
Google Partner Connectors
While both are built to help you receive information from your
data sources, you may encounter problems if your installation
is not standard or if you are looking for really granular
information.
Unfortunately, all datas are not mapped and it can be pretty
frustrating sometimes
What’s a Connectors
Connecting Different Data sources

23. THAT’S REALLY GOOD
BUT I DON’T USE ANY
OF THESE DATA SOURCES

24. Your Best Friend: Google Sheet
➜ Most software will allow you to export data on a csv or xls sheet
➜ Google Sheet allows you to manipulate your data
➜ Google Sheet AddOn can update your data automatically
CRM
MOZ
MailChimp
Adobe
Facebook
Twitter
Instagram

25. A Word About: SuperMetrics

26. Other tools: Xappex G-Connector

27. LET SEE :)
https://datastudio.google.com/

29. BUT WITH A
LITTLE HELP
FROM YOUR
DESIGNER

32. THAT’S ALL REALLY GOOD
BUT I AM STILL STUCK
WITH THOSE REALLY BASIC GRAPHS

33. Say Hello to Google Data Studio Community
How to work with this template?
Data Studio Community Visualizations allow you to build and use your own custom visualizations in Data Studio.
Community visualizations offer:
- The flexibility to use any visualization library and custom JavaScript and CSS for your visualization.
- The capability to define which style elements your visualization requires in the Data Studio property panel.
- An event driven model that posts data and style information to your visualization as users interact with the
report.

34. DID I SAY ANYTHING ABOUT
SHARING?

35. www.companyname.com
Welcome to the Intranet of my company
35

36. Thanks for Watching
Any question?