At our TrustED Conf 2021 VR World Tour, we heard from Oum Chirdchuen, on the benefits and uses of Google Search Operators, plus some more cool Google features you might not know about.

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2021 TRUSTED CONF
DATE: November 2021
WORK & PLAY WITH GOOGLE

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OUM CHIRDCHUEN
SEO SPECIALIST
● SEO specialist at IMWT
● Years of experience in technical and strategy SEO
● Love dogs, piano and guitar

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Work with Google,
Play with Google!
WHY?

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We use GOOGLE in our job - DAILY - EVERYDAY
We also use GOOGLE in our personal life EVERYDAY!
I just want to show some of Google’s features which we might or might
not know about. Even if you are not SEOer’s, some of this could still
useful.
We might be able to use them for work, for fun, for personal, etc.
There are PLENTY of them out there, so I just choose things I’m
interesting of.
Hope You’ll Enjoy Them Too!
Why These Stuffs?

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About Google Search Operators
● Special characters that let you refine and narrow down your searches in Google.
● Help you filter search results to find specific information or search only one specific
website.
Different types of Google search operators:
The 3 most common types of search operators include:
❏ special character operators like "", -, or *
❏ Boolean operators like OR, AND, or NOT
❏ advanced search commands like site:, inurl:, or filetype:

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Sample of Frequently Used Google Search Operator

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Check If Our Content Is Plagiarised
You can use Google search operators to check if someone is plagiarising your website.
Here is the magic formula:
"[unique string of words from your website]" -site:[your domain]
This is one of the few advanced searches which you want to provide no results. If there are
no results, it means you are OK.

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Check The Indexed Files Of Any Website
Some websites upload lots of different types of files
without blocking them from indexing.
This can be easily found with the help of one or two
search operators.
Here is the formula:
[term] filetype:[file extension]
site:[domain researched]
Example: pim filetype:pdf site:comestri.com
You can also look for multiple file types in one query
by using OR.
(filetype:pdf OR filetype:docx OR filetype:txt OR
filetype:ppt) site:[domain researched]

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Search For Other TLDs for a Specific brand
It’s sometimes good to know if there are any domain
with the same brand at different TLDs.
Detect them easily with the use of the site: search
command.
Here is the formula:
site:domain.* -site:domain.com
Example: site:corelogic.* -site:corelogic.com

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Find Infographics About Any Specific topic
Infographics can be very powerful! And there is a
very simple and powerful way to search for them
with the help of Google search commands.
All you need to do is use the inurl:infographic and
intitle:infographic in your search.
Here is the formula:
[TOPIC] intitle:infographic inurl:infographic
Example: PIM intitle:infographic inurl:infographic

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Find top/best lists of things/ways/mistakes
relating to a given topic
The list of top things or ways is usually very a
interesting piece of content.
Here is how you can find such lists with the use of
Google search operators.
Example:
● intitle:"top 5..20 ways" "sell your car"
This command will look for web pages that contain
the words “top” and “way” in their titles and numbers
within the range of 5-20

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Get More Results With Wildcard (*)
The wildcard operator is denoted by an asterisk (*). If
you add this asterisk in the search command, it will
show all the searched phrase variations.
To get relevant results, use it together with the ""
search parameter.
Here is the formula:
"Search words * search words"
Example: "the most popular * car in the world"

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Narrow Down Search to a Specific Location
For local SEO optimization, location-based searches
are always necessary.
Therefore for location-based searches, you can use
the command loc: location name to narrow down the
results
Here is the formula:
Search term loc:[name of the location]
Example: SEO agency loc: Sydney

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Google Hidden Features!
Some Useful and Fun Stuffs!

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Google Screencasting Don’t have a Chromecast? No
worries!
You can stream from your browser
in-built cast feature.
- Simply click right anywhere in
Chrome and then choose Cast.
- Then select the Chromecast-
enabled device for the pop-up
window.

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Google Timer
While Google makes it extremely easy to
ask your phone or Home to set a timer…
Did you know you could just set one from
the search engine’s homepage?
- Go to Google’s homepage and type in
‘google timer X minutes/hours.’ Doing
this will automatically load a timer above
several search results and begin counting
down.

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Google Stopwatch
Just like with the timer, you can start
a stopwatch right from Google’s
homepage.
- To do this, go to Google’s
homepage and type in ‘start a
stopwatch.’
- Once it’s running, you can start,
stop, and restart the stopwatch.

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Google Tuner
Finding lyrics and chords on the
internet but your guitar doesn’t
tune well? And you've misplaced
your guitar tuner or don’t have
one.
No worries, now you can ask
Google for help get your guitar in
tune.
- Just go to Google and type
“google tuner” in the search bar
and bam!!! You can tune your
guitar right away from your
computer or mobile phone!

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Google Quick Draw
- Do you want to draw
something? Go to Google and
search “google quick draw” and
tap on the first link.
- Google will suggest you draw an
animal or something and you
have to draw it in 20 seconds
and Google will try to guess your
draw. Try it now!

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Play Offline!
Spend a major share of your day on
your computer?
Care for some break?
● To play this, disconnect your device
from the internet and open a fresh
google search page.
● While the page will come up with no
internet caption, press the spacebar
and begin playing an easy peasy
dinosaur game.

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Customize Google with your
name Wanted to have a search engine with
your name?
● Simply type ‘Goglogo’ in the search
bar of Google
● Tap on ‘I’m feeling lucky. Now you
have to enter your name in the
‘Goglogo’ search box and you have
customized the Google homepage
with your name!

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To Summarise:
About Google Search Operators:
Being able to refine your Google searches with
Google search operators is a handy research
skill.
This advanced yet lesser-known functionality
makes Google an extremely flexible online tool.
Even just knowing a few basic commands can
give you an edge.
About Google Hidden Features:
This was some fascinating information for
some of google features.
So now that you know some of those Google
tricks you can perform you need not worry
about how to spend time when you’re bored!
Google keeps deleting the old tricks and
keeps adding the new ones.
Search for ‘ElgooG’, the mirror website of
Google, to find out more!

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THANK YOU!