How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh at the Vlerick Ondernemersdag on December 2, 2013 in Ghent (BE).

1. Goeiemiddag
up-to-date info:
howcoolbrandsstayhot.com
Follow me on Twitter:
@joeri_insites

5. Opening Forever 21
Antwerp
1000 waiting
23000 visited in one day
2 min on national news

6. @joeri_insites
@joeri_insites

11. STEREOTYPE
//Template 1
#1
• Tekst
stimulation = bredth instead of depth…
“They are spoilt, don’t know
the value of money and
don’t want to work hard.”

12. “The Reflexive Generation”
SELF
1/3 Belgian Gen Y = dissatisfied (less than 6/10)
WORK
LIFE

19. BYOD

26. //Template 1
• Tekst

27. //Template 1
• Tekst

32. //Template 1
• Tekst

33. @joeri_insites
@joeri_insites

35. @joeri_insites
@joeri_insites

36. Cisco reduces costs and attracts Gen Y employees with new open flex desk
workspaces and work styles
● 77 % prefer the new environment, 82 % increase in work satisfaction
● 82 % :the design improves communications

37. //Template 1
STEREOTYPE
#2
• Tekst
“They have no respect for
authorities and you simply
cannot manage them.”

43. //Template 1
• Tekst

45. //Template 1
• Tekst

47. //Template 1
STEREOTYPE
#3
• Tekst
“They don’t know company
loyalty and don’t want to
pay their dues.”

53. //Authenticity for
Generation Y
Real

54. Real
//Template 1
• Tekst
Insert movie Adidas

55. Real
//Template 1
• Tekst

56. //Authenticity for
Generation Y
Real

57. Real

60. Personal finance management tool “TIM”

62. Real

67. @joeri_insites

68. @joeri_insites

69. @joeri_insites

82. @joeri_insites

83. Self
//Template 1
• Tekst
Insert movie rorschach U by Kotex

85. Global online contest to recruit 100
Young amateur soccer players in 55
countries => 16 final best against the
best
Over 150,000 young soccer players!

91. HRM