Examining how MROCs have helped Heinz bring the consumer to life within the company (by Anouk Willems - InSites Consulting & Joëlla Marsman - Heinz), presented at Merlien's Insight Valley in Amsterdam (NL) on Friday September 7, 2012.
Exploring the Future Potential of AI-Enabled Smartphone Processors
How MROCs helped Heinz to bring the consumer to life (By Anouk Willems & Joella Marsman)
1. How MROCs bring the
consumer to life within
the company
Joëlla Marsman
Consumer Insights Manager
@JoellaMarsman
Anouk Willems
Senior Research Innovator
@AnoukW1