This document discusses how marketing automation can help e-commerce businesses by integrating data from various enterprise applications like CRM, POS, and marketplaces to build customer profiles and run targeted campaigns. It explains that marketing automation refers to automating repetitive marketing tasks like emails, notifications, and social media posts. Integrating 360-degree customer data from different systems allows for more personalized outreach. The rest of the document demonstrates various automated marketing workflows that can be used, such as re-engaging website visitors, onboarding new customers, retargeting shoppers, and managing the customer lifecycle from awareness to retention.

2. • e-commerce is used along with other Enterprise Apps (POS, CRM, marketplaces etc.)
• Marketing Intelligence in e-commerce integration helps prepare Data Sets
• Connect with your Users (Personalization based on user history)
• Approach at the Right Time
• Hyper Targeted Campaigns with a multichannel strategy (owned by you) including Emails, SMS's, Web push,
App push
• Make your Positioning stronger with Relevant Messaging
• Make "Data" Work for you
Agenda

3. • Marketing Activities for e-commerce Industry requires repetitive actions
• Welcome Email, Special Offer Emails, Push Notifications, etc.
• Marketing Automation Refers to a Process with the goal of Automating Marketing Actions
• Repetitive Tasks of Emails, Social Media and other Website Actions gets automated
What is Marketing Automation ?

4. • Organizations now a day prefer Best of Breed Application for performing different business cycles
• CRM is widely used to manage Customer Relationships and new Customer Acquisition by a team of Sales Reps
• POS System is used by organizations for their Brick & Mortar Stores
• Marketplaces such as eBay, Amazon, Best Buy is used to sell surplus stock or for volume sales
• ERP is used for Back Office Operations where organizations receive a lot of Offline Orders
e-commerce along with Other Apps

5. • 360 Degree Data is the key for an effective Marketing Automation
• Seamless Integration of Enterprise Applications are necessary
• Customer Data, Offline and Online Orders, Most Frequently Purchased Items, Customers who Purchase in
Volume, Customers who Purchase with Period Discounts only
• There are many data which need to flow from other systems to eCommerce and update existing customer
accounts
• More Knowledge about existing customers will ensure repeat visitors through Marketing Automation
Consolidated Data for Marketing Automation

6. Help marketers understand and
leverage customer behavior
BETAOUT

7. Betaout
We enable online businesses to increase conversions and personalize user
engagement using real-time user persona and intent data.
500 Million
Customer Profiles
1.1 Billion
Messages
delivered per
month
120 Billion
Events captured
per month
100+ clients

8. Introduction to Workflow Automation
Visual and compelling multi-
channel automation that
acquires, engages and
RETAINS customers.

9. Start with Retaining Your website
visitors
Reach out to visitors who
abandon the sign-up page
with automated push
campaigns.
Entered Website
Show Lead Capture
If User Has Filled Form
End Campaign
If User Hasn’t Filled Form
Send Push
To Fill
Form

10. On-board New Customers With
Welcome Campaign
Give your new customers
a walk-through of your
online store or mobile
app through a welcome
campaign and get repeat
visits to achieve the final
conversion
Hello! Diwakar

11. Retarget Browse Abandoners Across
Channels To Bring Them Back
Bring browse
abandoners back to your
store by targeting them
with timely, multi-channel
engagement based on
their browsing history
Product Viewed But
Not Added To Cart
Send Push
If Product Added to cart If Product Not Added to cart
End Campaign
Send
Email

12. Re-target Cart Abandoners Across
Channels
Set-up a drip campaign
to retarget cart
abandoners with cart-
level updates across
channels.
Product Added to Cart
But Not Purchased
Send Email
If Purchased If Not Purchased
End Campaign Send
SMS
If Purchased If Not Purchased
End Campaign Send Push

13. Automate Post Purchase
Engagement Using Customers’
Feedback
Collect Feedback From
Customers Once Order
Has Been Successfully
Delivered in order to keep
the recurring traction with
the end user
How was your experience purchasing
this product from us ?
Submi
t1 2 3 4 5

14. Trigger Alert Campaign For
Subscription Renewal
Remind your
customers to renew
their subscription by
sending timely-
triggered automated
alerts.
Subscription Expiring
in 10 Days
Ye
s
No
Send Push
(7 Days Before)
Not Added
In Campaign
Renewe
d
Ye
s
No
End Campaign Send SMS
(3 Days Before)

15. Automate end-to-end
lifecycle marketing -
from acquisition to
engagement and retention.
Approach at the Right Time
Awareness
Research
Comparison
SelectionExperience
Purchase
Retention &
Loyalty
Customer
Advocacy

16. Connect with Users Based on their Past
Behaviour
Deliver the most relevant
and personalized
experience with advanced
targeting based on user,
product, event attributes and
more.
Best Time to
Connect
Preferred
Channel
7:00 - 9:00 pm 2:00 - 4:00 pm 9:00 - 11:00 am
Email
Marketing
Mobile
Marketing
SMS
Marketing
Content Items in your cart
are going
out of Stock
Items in your
Wishlist are back
in stock
Price Drop on
items in your cart

17. Segment your users based on behavioural, demographic, social attributes and more
to deliver a highly-relevant and contextual engagement.
Hyper Targeted Campaigns
Male From
Indonesia
Age : 21-34
Female
From
California
Age : 34-45
Loyal
Customers
Hibernating
Customers
Segment 1
-
Segment 2
-
- Segment
3
- Segment
4

18. Multi-Channel Marketing
Target your customers across multiple channels including Email, SMS, Mobile
Push, Web Push and On-Site.
SMS Browser
Push
Mobile
Push
Email On-Site

19. Make Your Positioning Stronger with
Relevant Messaging
Easily set-up campaigns that target customers basis their customer journey with
contextual messaging relevant to them at that moment
1- Loyal Customers
- Top Sellers
- Latest Arrival
- One Day Shipping
2- About To Loose
Customers
- Reactivate By
Sending
Coupon Codes
Types of Customers Types of Messages

20. Scalable Big Data Handling
Ability to process more than half a million events per second with 99.99%+
uptime.
Scalable Big Data
99.99% Uptime

21. Seamless Integration Across Major
Platforms
Easy integration with all major platforms including Shopify, Woocommerce,
Magento, custom platforms and more.

22. Customer Success Squad
Customer Success is our Success.
We are available 24/7 on
phone/email/slack/whatsapp - to
ensure you are crushing your
marketing goals everyday.

23. Access to
Marketing Channels
Emai
l
SM
S
Browser/Mo
bile Push
Retargeting
Ads
Live
Chat
Onsite
Personlisation
Betaout also offers a comprehensive marketing automation suite to help you reach
out to your customers no matter where they are.

24. Q & A

25. To learn more about Betaout, reach out to us at
sales@betaoutinc.com
For integration related discussion, reach out to us at
sales@appseconnect.com
Thank You