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25.07.2016
My personal 

Growth Hacking 

Challenge
25.07.2016
# How to build a Growth environment
# Growth Hacks To Go
„Data driven actions to grow your user base“
WHAT IS GROWTH HACKING?
1st official Growth Hack - 1996
Trusted Shops
Last official Growth Hack - 2016
Trusted Shops
2 dimensions of Growth Hacking
25.07.20166
BUILD GROWTH ENVIRONMENT
! AGILE DEVELOPMENT
! USER-CENTRIC
Execute Growth Hacks
! Tactics how to gather & hold users
Growth Manager
Growth Hacker
Build Growth environment
#1 If you fail, fail fast!
25.07.20168
#2 Be customer centric!
25.07.20169
#3 Hire the best team!
25.07.201610
Trusted Shops
Find your team´s formation
25.07.201611
#4 Be agile, build MVPs
25.07.201612
MVP = Minimum Viable Product
25.07.201613
Bad MVPs!
25.07.201614
Not a MVP!
25.07.201615
#5 Valid data for valid decisions
25.07.201616
#6 Love at first sight - Onboarding
25.07.201617
#7 Watch out your competition
25.07.201618
#8 Find your target group, early!
25.07.201619
#9 Never get tired changing
25.07.201620
#10 High-performing IT
25.07.201621
#11 Execute Growth Hacks
Size matters …
• “We have more than
300 old women only in
Berlin, we are taking
care of.”
• “Our caregivers are
certified and have at
least more than 10
years experience…”
25.07.201623
Trust matters…
25.07.201624
AB-testing matters…
25.07.201625 Source: http://whichtestwon.com
Tell - how can you help?
25.07.201626
Never forget taking your pills!
Shorten your customer lifecycle
25.07.201627
Be a funnel hero!
25.07.201628
- Per marketing channel
- Per activated user
- Per paid user
Very warm welcome
“Sent from my iPhone”
25.07.201629
Be clicky
25.07.201630
Clean up your email list
25.07.201631
Gain traffic via Q&A sites / forums
25.07.201632
Don´t call it “Newsletter”
“Join like 5000+ other experts before”
25.07.201633
Send Trigger Notifications
Find emotional moments (good/bad)
“Hey Hendrik, your last visit was 11 months ago - visit us
to stay healthy..…Your dentist”
25.07.201634
Build best FAQs
• Increase conversions
• Decrease manual support
• SEO content
25.07.201635
Recycle content
• on slideshare
• as guest postings
• on high-traffic blog
communities
• in your newsletter
• ...
25.07.201636
Make sharing easy
25.07.201637
And not too early
Personalize it
25.07.201638
Easiness beats pricing
25.07.201639
Pricing is psycho stuff
25.07.201640
Use Live Chat Tools
25.07.201641
Don´t forget your existing customers
Cross-Selling
Upselling
Reviews
Referals
25.07.201642
The best way to get started, is to just get started
25.07.201643
#1 If you fail, fail fast!
#2 Be customer-centric!
#3 Hire the best team!
#4 Be agile, build MVPs!
#5 Valid data for valid decisions
#6 User Onboarding rocks
#7 Watch out your competition
#8 Find your target group early
#9 Never get tired changing
#10 High performing IT
#11 Execute growth hacks
MY PERSONAL GROWTH CHALLENGE
Would you give me 5 stars?
25.07.201644
http://hammr.de/ratelennarz
http://growthhackerlove.com/ebook/
www.trustedshops.com
Footer
Hendrik Lennarz
25.07.201645
Executive Director of Product & IT
Twitter: @lennarz
Mail: hendrik.lennarz@trustedshops.com

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