TOP 100 Website Projects - Jeff M Davis - Interactive Marketing

CUSTOM ECOMMERCE / WEBSITE DESIGN / UI - UX
Interactive @ W O R K

WEBSITE DESIGN
Ecommerce
Creative Design
UI/UX - Navigation
Content Generation
Landing Pages / C.T.A.’s
Lead Generation Forms/Calls
Conversion Optimization
Responsive Mobile
Interactive Chat

CUSTOM WEBSITE DESIGN - - UI/UX
INBOUND MARKETING -
ECOMMERCE MANAGER:
#1 HONDA DEALER TEXAS
As an Inbound Marketing
specialist I generate strategic
Website Content and Creative
Ad collateral for all online
marketing initiatives helping to
attract and convert Website,
Mobile, Blog, Email and Social
Media viewers into meaningful
lead generation that drive sales
for the #1 Volume Honda Dealer
in Texas and the #1 Most
Profitable Honda Dealership in
the United States.
INTERACTIVE /ECOMMERCE MANAGER #1 HONDA DEALER TEXAS
**Leverage Social Media Platforms (Facebook, Twitter, Google+,
YouTube, LinkedIn, Foursquare, and Blogging) to monitor and grow
social interactions that strengthen customer service engagements and
foster Honda’s Brand Loyalty.
**Direct Reputation Management (ORM) efforts to channel consumer
sentiment across Local Review properties (i.e. Google+, Yahoo Local,
Yelp, etc…) and perform industry related ZMOT activities on automotive
consumer Review Sites / Advertising Engines such as; Edmunds,
Cars.com, DealerRater, AutoTrader, TrueCar, Ebay, KBB, PureCars, etc…
**Develop strategic, content rich, Key Word Architecture (SEO) and
Link Building opportunities to improve search rankings (SERP’s), Organic
SEO & Paid PPC, for both traditional Search Engine Marketing and on
automotive Ad Networks.
**Coordinate technical Vendor/Partnerships and back-end automotive
Feed Applications for E-commerce website operations. Track and
analyze inbound lead generation and website performance (Enterprise
& Google Analytics) evaluating conversions, identifying opportunities,
and providing insightful benchmark reporting metrics for senior
management team assessment.
**Guide manufacturer’s (Honda) Brand Compliance for all dealership
online advertising, e-campaigns, website, social media, and digital press
(PR). Promote professional branding for an elite, e-commerce sales staff
including photography, videography, and digital media production to
enhance dealership visibility and industry prominence.

ECOMMERCE WEBSITE - UI/UX DESIGN

RESPONSIVE WEBSITE DESIGN - MOBILE

INTERACTIVE AGENCY (CONTRACT/OWNER)
Identified new market opportunities resulting in the expansion of
a technically elite Portfolio of Fortune 1000 companies that have
included web-enabled solutions for CompUSA, Expanets, Qwest
Communications, CES Global, AYOKA Systems, Fitness Hut, Legacy
Pictures , etc… promoting their strong corporate brand presence
and enhancing their ability to compete in a digital marketplace.
INTERNET MARKETING / BRAND MANAGER
Pioneered Internet Marketing and Branding Promotions via
Ecommerce/Website Design and Custom Applications
Development for enterprise API’s.
Coordinated custom application development of back-end,
enterprise extranets for national events/promotions, trade
shows, incentive/rewards, brand/loyalty, digital coupons,
affiliate networks, and ecommerce merchandising
platforms to improve consumer brand engagement,
resulting in increased sales performance and the
automation of e-campaigns to reduce administration
expenses.
Managed dozens of Ecommerce/Website Design projects
for professional practices (medical/legal), small businesses,
and Not for Profits that also included Search Engine
Marketing SEO/PPC/Local, and Digital Photography/Video
production for web commercials.

Director of Interactive – A.A.U. Select Sports (Not For Profit)
Director of all Interactive Marketing, Online Promotions, and Multi-Media
productions for elite A.A.U. Select Sports Organization (NFP). TEXAS
HORNETS YOUTH BASKETBALL // Recreation, Club, & A.A.U. Elite Teams
The online home of Texas Hornets Athletics, where we are equipping
today’s athletes for tomorrow’s victories. We believe that the athletic
arena offers an unparalleled opportunity to help our young athletes grow
and improve their position skills and self-confidence while instilling in
them a strong work ethic, and developing character that lasts a lifetime.
Through our numerous sports Teams, focused skills Training and
competitive Tournaments, we help each athlete reach his/her own
individual potential, in an environment where all our athletes learn to
compete with the important ideals of teamwork, good sportsmanship,
and a positive winning attitude.

DIGITAL MARKETING MANAGER – Coordinated client services, deploying next
level SaaS marketing solutions (DMC – Digital Marketing Center) that
combined CRM database, CMS web content, Email/e-campaigns, Media
(flash/video) along with sophisticated Analytics tracking for client R.O.I.
DIGITAL MARKETING MANAGER
FULL SERVICE CREATIVE / INTERACTIVE AGENCY
Organized multi-brand/multi-website development for Radica
Games, an international toy manufacturer with 10 nested
Micro-sites and 20+ Brands, all positioned under a single
umbrella-site (TLD) to maximize brand Identity while
synchronizing brand messaging.
Utilized agency level talent to deliver visually compelling
Flash/Video Media presentations becoming the Brand/Identity,
corner stone of online marketing elements (i.e. CD’s,
commercials, streaming video, 3-D/flash animation) for clients
such as Plano E.D.C.
Managed Website projects for numerous Major/National
Accounts including the online e-tailing giant 1000 Bulbs,
securing Search Engine Marketing Adwords campaigns that
included creation of content specific landing page design, key
word research, competitive reconnaissance, Call tracking data
and Google Analytics reporting to maximize the sizable
monthly (PPC) pay-per-click performance.
Accelerated Lead Nurturing campaign automation with
Html/Email templates customized for each step of a complex
sales cycle, elevating revenue and impacting business with
measurable results that returned a positive R.O.I. for clients
like Datamax of Texas.
Anchored Major Accounts Website design/Ecommerce
projects, Multi-Media productions, and Search Engine
Marketing SEO/PPC.

Combined Agency level Interactive Marketing direction for clients, consulting with them on Digital Marketing Strategy and deploying
tailored marketing solutions including; Website Design, Ecommerce, Search Engine SEO/PPC/Local, Social Media, Online Reputation
ORM, Mobile/App responsive design, and rich Media (flash/video) to provide clients with a distinct market advantage.
Championed Masterlink’s branding efforts re-positioning their Brand Promise and central Value Proposition as being a Collaborative
Interactive Marketing Partner, helping clients “make the connection” by providing them with next level application intelligence in
both the development and deployment of their digital marketing assets, all centered on the core interactive marketing deliverables.
Introduced a dynamic MarketMaster Marketing program generating recurring revenue streams by targeting a void in marketplace
between traditional Website development and Agency elites. Participation in crafting a client specific Digital Strategy coupled with
routine involvement in the tactical execution of marketing initiatives formed a collaborative process allowing clients to thrive.
Developed custom made Interactive Marketing Action Plans defining a Digital Strategy that incorporated advanced Social Media
direction and Search Engine Marketing optimization (SEO/PPC/LOCAL) by developing key word centric content generation based on
extensive key word research and competitive market reconnaissance. Advanced conversion consulting and detailed analytics gave
stake holders the key performance indicators (KPI) required to quantifiably measure results for a positive return on investment ROI.
Completed 50+ Website Design and Custom Application Development projects ranging from $10,000 – $250,000 that included
Award winning (DIMA) Public Sector / NFP’s (i.e. Trinity River Authority, Joshua Expeditions, Abused Animals), Social Networking
community connection sites, Mobile responsive sites, and Ecommerce sites like Ad Pages, Comedy Guys Defensive Driving, Air
Power.
Conducted Internet Training workshops, public speaking seminars, and discussed interactive trends as a blogger and radio guest. Also
Framed Digital Press (PR), social media, blogs, as content for SEO best practices and Link Building to advance organic ranking efforts
PROFESSIONAL ACCOMPLISHMENTS
JEFF M DAVIS

KNOWN BY THE COMPANIES WE KEEP…

CUSTOM APPLICATION DEVELOPMENT

Trinity River Authority of Texas www.trinityra.org
The Trinity River Authority of Texas (TRA) is a conservation and reclamation district providing water and
wastewater treatment, along with recreation and reservoir facilities, for municipalities within the nearly
18,000-square-mile Trinity River basin. The new web site design includes lake information, a current news
RSS feed and an easy way for visitors to register to receive notifications on publicly advertised
procurement opportunities and bid results.
CUSTOM APPLICATION DEVELOPMENT

ECOMMERCE - CONVERSION OPTIMIZATION

ECOMMERCE / CART - OPTIMIZATION

ECOMMERCE WEBSITE - - UI/UX DESIGN

SOCIAL NETWORKS - - WEBSITE DESIGN

RESPONSIVE WEBSITE DESIGN - MOBILERESPONSIVE WEBSITE DESIGN - MOBILE

CUSTOM WEBSITE DESIGN - - FLASH

CUSTOM WEBSITE SOLUTIONS
Helping N.F.P.’s connect with the Public …
Building on years of Website development experience,
Masterlink creates effective communication platforms
that help NOT FOR PROFIT & 501c3’s connect with their
community and share their all important Message.
Award Winning - - Custom Website Design
“Helping Non Profit Organizations reach new heights”
AWARD WINNING DESIGNS - - NON PROFIT

Animals Abused & Abandoned
provides funding for emergency medical and surgical care for
domesticated animals, regardless of age, who are ill or victims of
traumatic injuries and who have been abused, starved and/or
abandoned by their owners. animals-abused.org

Joshua Expeditions www.joshuaexpeditions.org
Joshua Expeditions strives to revolutionize education while inspiring students to recognize how their lives
can transform the lives of others throughout the world. The new website design features snapshots of
Joshua Expeditions tours, a travel lounge to register for trips, make online payments and purchase JE
merchandise as well as a blog for easy up to date communication with site visitors.

CUSTOM WEBSITE DESIGN - - BUSINESS

JEFF M DAVIS
INTERACTIVE MARKETING
Interactive @ W O R K

WHAT I DO… WHY IT MATTERS…
*Digital Internet Strategy
*Website/Creative Design
*Ecommerce/Lead Generation
*Mobile Web/Custom Apps
*Content Generation
*Conversion Optimization
*Search Engine SEO/PPC
*Social Media Marketing
*Social Media Engagement
*Reputation Management
*Digital Media Photo/Video Production
*Advertising/Vendor Management
*Email/eCampaigns
**Brand Visibility / Dominate Online
**Better User Experience/Time on Site
**Greater Sales/More Prospects
**Greater Reach, Access, Connection
**Increased Website Traffic
**More Calls, Online Forms, Leads
**Higher Search Rankings – Top Listings
**Added +1’s, Likes, Follows, Posts
**Extra Comments, Shares, RT-Tweets
**Stronger Brand Loyalty/Trust (ZMOT)
**Visually Attractive Digital /Print/ Ad / Collateral
**Lead Source Automation
**New Subscribers, Downloads, Opt-ins
INTERACTIVE ACTIONS / RESULTS - SKILLSSKILLS

INTERACTIVE - - CONTENT GENERATION

MarketMaster™ Interactive Marketing
With the highly competitive nature of today’s e-marketing and e-business for both
B2C and B2B companies, simply developing and implementing a search marketing
plan is not enough. Your online initiatives need more and Masterlink’s
MarketMaster™ interactive marketing solution can work to bring your company R-
E-S-U-L-T-S. With MarketMaster™, each company has a unique Interactive
Marketing plan developed based on the customer’s needs and expectations.
Without the “one-size-fits-all” mentality of many of our competitors, Masterlink
can take your organization to the next level in Interactive Marketing.
Value Proposition:
We distinguish ourselves professionally as a collaborative Interactive Marketing
partner, providing our clients with next level Application Intelligence in both the
development and deployment of all their online marketing assets. Our creative
minds will design tailored strategic internet marketing solutions that help you
better connect in the digital marketplace.
By working together, Masterlink Interactive Marketing Agency, will help maximize
the utilization of all your organization’s Interactive Marketing applications, thus
increasing the effectiveness and generating a greater Return On Investment. In
today’s volatile economy, it is vital to make sure your advertising and marketing
dollars are wisely invested. It only makes sense to invest in interactive solutions
that can automate your lead generation process, accelerate the sales process,
and provide you with a clear strategic business advantage.
To find out more about MarketMaster™ Interactive Marketing and how we can
turn your lackluster online advertising into a spectacular internet marketing
campaign please contact Jeff Davis Today!
KEY INTERACTIVE STRATEGY

CONTACT JEFF TODAY:
469.249.2911 jdavis@advocon.com
ONLINE PORTFOLIO:
www.jeffMdavis.com
JEFF M DAVIS
INTERACTIVE MARKETING

TOP 100 Website Projects - Jeff M Davis - Interactive Marketing

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TOP 100 Website Projects - Jeff M Davis - Interactive Marketing