1. The future of search
Phil Bradley
Online Information 2013

3. Social data trivia
• Facebook users have uploaded over a quarter
of a trillion photographs
• There are on average 500,000,000
photographs uploaded per day. (Flickr users
upload about 3.5 million per day)
• Facebook users share 4.75 billion 'content
items' per day, and this includes status
updates, posts, comments, videos and of
course photographs.

4. • YouTube is more popular than cable television
• Twitter uses post between 400-600,000,000
tweets per day
• The volume of infographics goes up by more
than 1% per day
• Mobile traffic is growing 1.5x per year and will
maintain or accelerate this trajectory

8. Social Media activities
• Why?
– People ask people that they know
– People are getting used to participation and
asking/answering questions
– The conversations will take place regardless of
your participation
– Control is not possible – even of conversations
about you/your organisation!

9. Social media in search
Summer of 2012

10. Autumn of 2012

11. March 2013
Me (website)
Me (Google+)
Me (weblog)
Me (Twitter)
Me (Slideshare)
Me (CILIP Website)
Baseball Player
Baseball Player
Me (Flickr)
Me (Flickr)
Me (Flickr)

12. March 2013 page 2
Me (Pinterest)
Baseball Star
Baseball Star
Me (YouTube stream)
Me (Google+)
Images
Me (Other website)
Amazon
Me (Slideshare)
Baseball Star
Me (LinkedIn)

13. http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png

15. http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search

17. http://searchengineland.com/facebook-graph-search-arrives-to-challenge-google-145216

18. Facebook results options

19. Google+

20. G+ Library communities

21. 425 billion tweets archive, 4600,000,00 per day, index within 150
milliseconds

22. Pinterest

23. Social search engines

24. And more...

25. Your search engine!

26. And voice driven

27. Not forgetting...

32. So what does this all mean?

33. 1993
2013

34. Wearable technology

38. Fundamental change in use and scale
PC Internet
• Static, shared, limited
Mobile Internet
• Moveable, personal,
extended use
• Web and site focus
• Social, location, contextual,
integrated, voice activated
• 1.7 billion phones sold in
2012
• 250m PCs sold in 2012
• 1.6 billion in use
• Search was individual and
solitary
• 3.2 billion in use
• Search is social

39. What happens...
• When we get contextual answers directly from
the search engine and don’t need the
website?
• When I’m more interested in results produced
by my friends and colleagues?
• When my smartphone knows what I want
based on where I am?

40. What happens...
• When devices pick up clues on what interests
us by physical movements, or even eye
movements?
• When we are recognised by devices in stores
and libraries?
• When search comes to us?

41. The future of
search is that
search won’t
exist
(because it will be everywhere)

42. Thank You!
• philipbradley@gmail
• http://www.philb.com
• @philbradley
• http://www.slideshare.net/philbradley

43. Credits
•
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•
•
•
•
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http://www.dezeen.com/2013/03/28/biostamp-temporary-tattoo-wearable-electronic-circuits-johnrogers-mc10/
http://www.dezeen.com/2013/03/23/up-activity-tracking-wristband-by-jawbone-launches-in-europe/
http://gajitz.com/cut-the-cord-wireless-wearable-mouse-prevents-rsi/
http://www.flickr.com/photos/crystaljingsr/ (question mark)
http://www.businessinsider.com (graphs)
http://i.imgur.com/nuUGHaY.jpg Tech 1993 v 2013
http://www.apple.com/ios/siri/ Siri image
http://searchengineland.com/figz/wp-content/seloads/2013/05/Screenshot_5_21_13_10_51_PM-2.png
Google voice search