Social media has become a major factor in determining reputation as everyone uses platforms to take positions on issues and drive agendas through organized campaigns. However, the essential elements of building a good reputation such as transparency, engagement, and evolution will continue to be important. In the future, advertising, public relations, and social media campaigns will integrate more fully rather than operate separately.

1. Future of Reputation
Senjam Raj Sekhar
Director- Communications & Brand
Vedanta Group
@senjam

2. Is social media the biggest arbiter of
reputation today?

3. Everybody is ‘taking a position’ today

4. Orchestrated campaigns are driving
agendas

5. Everybody is under a microscope and
some sections will always
be ‘not happy’

6. The essential building blocks of good
reputation will remain the same

7. In future, standalone ad/ PR/social
media campaign will disappear

8. Campaigns have to be transparent,
engaging and evolving

9. Thank you