Handwritten Text Recognition for manuscripts and early printed texts
PanaceaIITR
1. Manthan Topic : Nourish to Flourish : Reducing Malnutrition
Team Members : -
1). Amey Panke.
2). Vaibhav Shrivastava.
3). Shifia Mittal.
4). Maneesh Suralkar.
5). Varun Goel.
2. One in every three malnourished children in the
world lives in India.
Causes for malnutrition :-
1). Lack of Awareness in villages.
- Maximum no. of cases reported for malnutrition are between age 2-5 yrs.
Hypothesis : People in villages are not aware of the feeding habits.
2). Funds & aids not reaching people.
- People in villages not able to get required aid .
Hypothesis : Due to corruption and flaws in PDS, funds do not reach the
right people.
3). Negligence towards the issue.
- Most of the population neglects the nutrition value of the food. Mothers are
themselves malnourished .
Hypothesis : Lack of attention to detail.
• Rates of malnutrition among India’s
children are almost five times more than in
China, and twice those in Sub-Saharan
Africa.
•Too often, new mothers are adolescents. A
staggering 75% of them are anemic and
most on put on less weight during pregnancy
than they should
3. 1). Daadi amma who is mainly responsible for deliveries and
all in a village can create the awareness to the ladies in that
village. A doctor can sit beside that lady to and the lady can
speak for that doctor.
2). Banners and posters on trucks
3). A diet plan can be formed and pasted in a school
mentioning important diet for each day which the students
should take.
4). Posters and paintings on walls asking people to remove
malnutrition and start consuming healthy food
Proposed Solution
Implementation
Model
Advantage over
Existing System
1). Penetration – reaching out to the target audience.
2). Information flow from a trusted source.
3). Repeatedly crossing their minds. So that , information does not
get lost in transition.
4. Awareness Campaign for people living in different parts of
the country
For people in urban areas who are
not well educated
• Includes rickshaw pullers, auto drivers,
labor, workers
• Reaching out to them in the areas where
they most frequently visit
• These areas mainly include small
cigarette and pan shops
• Different posters and banners to be
pasted on these shops creating
awareness on malnutrition
• Posters can be pasted on various buses,
auto rickshaws etc
• Communication can also be done via
radio and FM adds because these people
frequently listen to these stations
For people in urban areas who
are well educated
• Advertisements on television
displaying children from rich
and well educated families can
also be the sufferers of
malnutrition
• Advertisements in magazines
and newspapers
• Also different advertisements
making people aware about
the correct dietary habits
• Special interviews from diet
specialists
• Special columns in newspaper
where a balanced diet can be
explained in detail
Campaign for people in villages
who are difficult to reach
• Different ladies in the villages
who are responsible for
deliveries can be made to
create awareness by
conducting special sessions
for women in the village under
the guidance of some doctor
• Banners and posters on trucks
• A diet plan can be formed and
pasted in a school mentioning
a balanced diet intake for each
day
• Posters and paintings on walls
asking people to remove
malnutrition and start
consuming healthy food
5. Developing these campaigns in different parts of the country by building a network of
various volunteers
Industry Professionals
• As a part of their CSR
initiatives
• By providing different
benefits to the companies
participating in these
activities
• Specially concentrating on
companies in health
department like
pharmaceutical
• As this initiative will give
these companies in a better
brand building for
themselves
NGO’s
• Involving NGO’s already
working in these areas
• These NGO’s will have a
knowledge in this area which
will reduce the time for
implementation
• Encouraging establishment
of new NGO’s concentrating
mainly in this sector
Students
• Involving students from top
colleges like IIT’s and IIM’s
• Encouraging these students
on the perspective of their
resumes
• Also introducing elective
courses in their curriculum
which focuses mainly on the
area of malnutrition with
focus mainly on
implementation and not just
theoretical knowledge
• Also encouraging various
competitions for the students
in specific areas with the
focus on implementation
6. The volunteer network will be managed by central management
team supported by the state of the art infrastructure
Recruitment ImplementationManagement and Mapping
School/Co
llege
Volunteer
Army
NGO
Online
Central
Management
System
Institutions
/Organisati
ons
Restaurant
s/Hotels
Individual
Donors
Central system to map
volunteers to the region
assigned for the awareness
campaigns
Food Distribution and awareness campaign and
Food collection mobile Vehicle
Salient features:
1. FCMV: Food Collection Mobile
Vehicle
2. Online Portal for central database
tracking
3. Multi-level Volunteer functioning
4. Social inclusion via participation
from Private as well public
institutions and individuals.
7. Organizational Structure
Chief
Coordinator
Marketing
Team
Data
Management
On Field
Research &
Analysis
Team
Finance
Team
Operations
Team
Medical
On Field
Team
Distribution
Team
Inbound
Team
Outbound
Team
Reports to the Director and is responsible for all the
initiatives and Implementation
Middle Management
These Teams will be further divided on Regional, Urban and Rural basis. The team composition will
dependent on the demographics of that particular field
The Middle management will be formulating strategies which will be different in approaches as different fields are covered.
9. Impact and Reach
• Campaign would be aiming –
To curb malnutrition.
To promote health awareness.
Provide efficient food distribution.
• Reach of campaign would be –
In rural India.
Under developed areas in urban India.
To male population along with women and children.
10. Risks, Challenges and Mitigation factors
Risks associated
Resistance in adapting changes in villages.
Leakages in food distribution might happen.
Challenges Involved
Equal utilization of funds at each level.
Trust development among the target
customer.
Mitigation factors
Awareness campaigns
Proper checking on
regular basis.
Effective planning.
Tie- up with local people
or NGOs
