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Adding tracking code to links to be registered by Google Analytics

This tool enables you to track lots of things through google analytics.

To set up the link:

      1. Go to http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578
      2. Fill in the boxes, you must enter:
               a. Enter the full URL you want to link to in the box “Website URL”
               b. Enter a campaign source – eg “E52” for email 52 (this can’t have spaces)
               c. Enter a Campaign Medium – eg “email”
               d. Enter a Campaign Name – eg “sale”
      3. Fill the optional boxes if you want:
               a. Campaign term
               b. Campaign content
      4. Click “Generate URL”
      5. Copy the URL it gives you and use it
      6. If you need to create other URLs with the same settings – just add the other URLs in the top and click
         “Generate URL” again

Eg:

URL = http://www.xyz.com
Campaign source = email
Campaign medium = email
Campaign name = E52

URL = http://www.xyz.com/?utm_source=email&utm_medium=email&utm_campaign=E52

Reporting Demo

http://screencast.com/t/wInntrPj

Better reporting info:

To find the reporting you need to go to Traffic Sources in Google Analytics.

For this URL
http://www.indiumwebmanagement.co.uk/?utm_source=dailyinfo&utm_medium=banner&utm_campaign=dailyinfo
bannerad
The reporting comes out like this:




So the bit in brackets is the “Medium”
And the bit in blue is the “source

© indium online
01865 980 630
info@indiumonline.co.uk

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How to Add Tracking Code for Google Analytics to Links

  • 1. Adding tracking code to links to be registered by Google Analytics This tool enables you to track lots of things through google analytics. To set up the link: 1. Go to http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 2. Fill in the boxes, you must enter: a. Enter the full URL you want to link to in the box “Website URL” b. Enter a campaign source – eg “E52” for email 52 (this can’t have spaces) c. Enter a Campaign Medium – eg “email” d. Enter a Campaign Name – eg “sale” 3. Fill the optional boxes if you want: a. Campaign term b. Campaign content 4. Click “Generate URL” 5. Copy the URL it gives you and use it 6. If you need to create other URLs with the same settings – just add the other URLs in the top and click “Generate URL” again Eg: URL = http://www.xyz.com Campaign source = email Campaign medium = email Campaign name = E52 URL = http://www.xyz.com/?utm_source=email&utm_medium=email&utm_campaign=E52 Reporting Demo http://screencast.com/t/wInntrPj Better reporting info: To find the reporting you need to go to Traffic Sources in Google Analytics. For this URL http://www.indiumwebmanagement.co.uk/?utm_source=dailyinfo&utm_medium=banner&utm_campaign=dailyinfo bannerad The reporting comes out like this: So the bit in brackets is the “Medium” And the bit in blue is the “source © indium online 01865 980 630 info@indiumonline.co.uk