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info@indusnet.co.in | +91 33 – 4046 4422
info@indusnet.co.in / www.indusnet.co.in
Key areas covered and brief content:
 What is a Small Business CRM?
 How CRM can benefit your organization?
 Why scalability and growth is dependent on CRM?
 How should a Minimum Viable CRM look like?
Key Takeaways for MSME members:
 Steps to follow for implementing a CRM
 Do's and Dont's for purchasing a CRM
 Myths about CRM will be busted
 Features which you should watch out in a CRM
info@indusnet.co.in / www.indusnet.co.in
What Is A Small Business CRM?
CRM is a tool which help you to
 manage & control your sales,
 interactions with prospects,
 service existing customer,
 many more…
info@indusnet.co.in / www.indusnet.co.in
What Are The Main Component Of CRM
 Effective marketing with minimal cost
 Help Sales force to win more deals
 Customer Servicing
info@indusnet.co.in / www.indusnet.co.in
How CRM Can Benefit Your Organization?
 Generate insights for better decisions.
 Increase sales opportunities.
 Profile customers easily.
 Align sales and marketing.
 Make accurate sales forecast.
 Collect data fast.
 Get actual data.
info@indusnet.co.in / www.indusnet.co.in
Why Scalability & Growth Is Dependent On CRM?
 Improve decision making
 Enhance Productivity
 Promote Team work
 Increase customer satisfaction
 Repeat sales
CRM applications have been known to increase revenue by 41% per salesperson, drive lead
conversion rates to improve over 300%, and decrease sales and marketing costs by 23%.
info@indusnet.co.in / www.indusnet.co.in
How Should A Minimum Viable CRM Look Like?
 Sales workflow (Lead to sales closure)
 Stock
 Customer database
 Basic reporting
info@indusnet.co.in / www.indusnet.co.in
CRMs To Explore
info@indusnet.co.in / www.indusnet.co.in
Good Read
https://crm.financesonline.com
https://crm.financesonline.com/c/feedback-reviews-
management
info@indusnet.co.in / www.indusnet.co.in
Projects delivered
11000+
Super Team
At least 3x more productive
# of hours delivered
6,250,000 hours and counting
Perceived as
Innovation Outsourcing Partner,
Strategic Digital Partner
Relationship Value
$50K - $2m per annum
Project Ticket Size
$15-$100K
Lean Organization
Only 3 levels of hierarchy including top
management. Empowered team.
Proud of
85% Business comes from existing
clients
Industries served
Financial Service, Media, Publishing,
Entertainment, Retail, Health, IT Services,
Professional Services, Education & Others
Offices
40,000 square feet
Presence in
India, UK, USA, Canada, South Africa,
Mexico, Saudi Arabia, UAE, Kuwait, Singapore
Team
750+ Passionate Professionals
Globally distributed revenue
Business distribution
Tech
75%
Marketing
25%
Since
1997
Core Services
Digital Consulting, Web Apps, Mobile Apps,
Analytics, Digital Marketing, Cloud Infra
UK
25%
EU
25%
USA
25%
India
15%
Oth
10%
About Us
info@indusnet.co.in / www.indusnet.co.in
1. Digital Consulting
2. Web Development
3. Mobile Development
4. Digital Marketing
5. Creative
6. Cloud Infra Management
7. Analytics
8. Testing
9. Process Outsourcing
Full Stack Digital Services
info@indusnet.co.in / www.indusnet.co.in
About Me
souvik.chaki@indusnet.co.in

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Small Business CRM: A Must For Scalability and Growth

  • 1. info@indusnet.co.in | +91 33 – 4046 4422
  • 2. info@indusnet.co.in / www.indusnet.co.in Key areas covered and brief content:  What is a Small Business CRM?  How CRM can benefit your organization?  Why scalability and growth is dependent on CRM?  How should a Minimum Viable CRM look like? Key Takeaways for MSME members:  Steps to follow for implementing a CRM  Do's and Dont's for purchasing a CRM  Myths about CRM will be busted  Features which you should watch out in a CRM
  • 3. info@indusnet.co.in / www.indusnet.co.in What Is A Small Business CRM? CRM is a tool which help you to  manage & control your sales,  interactions with prospects,  service existing customer,  many more…
  • 4. info@indusnet.co.in / www.indusnet.co.in What Are The Main Component Of CRM  Effective marketing with minimal cost  Help Sales force to win more deals  Customer Servicing
  • 5. info@indusnet.co.in / www.indusnet.co.in How CRM Can Benefit Your Organization?  Generate insights for better decisions.  Increase sales opportunities.  Profile customers easily.  Align sales and marketing.  Make accurate sales forecast.  Collect data fast.  Get actual data.
  • 6. info@indusnet.co.in / www.indusnet.co.in Why Scalability & Growth Is Dependent On CRM?  Improve decision making  Enhance Productivity  Promote Team work  Increase customer satisfaction  Repeat sales CRM applications have been known to increase revenue by 41% per salesperson, drive lead conversion rates to improve over 300%, and decrease sales and marketing costs by 23%.
  • 7. info@indusnet.co.in / www.indusnet.co.in How Should A Minimum Viable CRM Look Like?  Sales workflow (Lead to sales closure)  Stock  Customer database  Basic reporting
  • 9. info@indusnet.co.in / www.indusnet.co.in Good Read https://crm.financesonline.com https://crm.financesonline.com/c/feedback-reviews- management
  • 10. info@indusnet.co.in / www.indusnet.co.in Projects delivered 11000+ Super Team At least 3x more productive # of hours delivered 6,250,000 hours and counting Perceived as Innovation Outsourcing Partner, Strategic Digital Partner Relationship Value $50K - $2m per annum Project Ticket Size $15-$100K Lean Organization Only 3 levels of hierarchy including top management. Empowered team. Proud of 85% Business comes from existing clients Industries served Financial Service, Media, Publishing, Entertainment, Retail, Health, IT Services, Professional Services, Education & Others Offices 40,000 square feet Presence in India, UK, USA, Canada, South Africa, Mexico, Saudi Arabia, UAE, Kuwait, Singapore Team 750+ Passionate Professionals Globally distributed revenue Business distribution Tech 75% Marketing 25% Since 1997 Core Services Digital Consulting, Web Apps, Mobile Apps, Analytics, Digital Marketing, Cloud Infra UK 25% EU 25% USA 25% India 15% Oth 10% About Us
  • 11. info@indusnet.co.in / www.indusnet.co.in 1. Digital Consulting 2. Web Development 3. Mobile Development 4. Digital Marketing 5. Creative 6. Cloud Infra Management 7. Analytics 8. Testing 9. Process Outsourcing Full Stack Digital Services
  • 12. info@indusnet.co.in / www.indusnet.co.in About Me souvik.chaki@indusnet.co.in