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"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer
1.
2. The following slideshow was presented by Gigya’s CEO Patrick Salyer at
Murmuration 2012
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3. Trend 1: Social is “The Next Search”
Referral Traffic
Social Networks vs. Google
26%
15%
21%
6%
21%
17%
19%
16%
18%
5%
16%
7%
15%
6% Social Networks
14% Google
5%
13%
10%
13%
9%
11%
8%
9%
5%
0% 5% 10% 15% 20% 25% 30%
10. Sites need to reconfigure for social to be successful
Leverage
Social APIs
Facebook Connect
Twitter for Websites
LinkedIn Connect
Google +
Leverage
Social Plugins
11. Connect to the Social APIs &
Gain Access to Social Identity
23. Snapshot of a users social data
Profile Information
Name: John Smith
Email: email@gmail.com
Gender: Male
Birthday: 08/18/83
Location: New York, NY
Education: Stanford Graduate
Marital Status: Single
Interest Graph
Interests: Marathons, Surf Trips, Web Design, Music Festivals, NY Sports, World Cup
Activities: running, surfing, soccer, camping, kayaking
Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West
Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump
TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report
Books: Steve Jobs, Hunger Games, Outliers
Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War
Social Graph
# of Friends: 222
# of Followers: 4,256
# of Connections: 500+
24. Email Marketing Integration
Profile Information
Name: John Smith
Email: email@gmail.com
Gender: Male
Birthday: 08/18/83
Location:New York, NY
Education: Stanford Graduate
Marital Status: Single
Interest Graph
Interests: Marathons , Surf Trips, Web Design, Music
Festivals, NY Sports, World Cup
running, surfing, soccer, camping, kayaking
Activities:
Music: 50 Cent, Run DMC, Black Eyed Peas, Foo
Fighters, U2, Kanye West
Movies: Inception, The
Shining, Jaws, Caddyshack, Seven, Forrest Gump
TV Shows: Parks and Recreation, The League, The
Soup, The Colbert Report
Books: Steve Jobs, Hunger Games, Outliers
Games: Farmville, Medal of Honor, Assassins
Creed, Madden, Angry Birds, Gears of War
Social Graph
# of Friends: 222
# of Followers: 4,256
# of Connections: 500+
25. Product Recommendation Engine
Profile Information
Name: John Smith
Email: email@gmail.com
Gender: Male
Birthday: 08/18/83
Location: New York, NY
Education: Stanford Graduate
Marital Status: Single
Interest Graph
Interests: Marathons, Surf Trips, Web Design, Music
Festivals, NY Sports, World Cup
Activities:
running, surfing, soccer, camping, kayaking
Music: 50 Cent, Run DMC, Black Eyed Peas, Foo
Fighters, U2, Kanye West
Movies: Inception, The
Shining, Jaws, Caddyshack, Seven, Forrest Gump
TV Shows: Parks and Recreation, The League, The
Soup, The Colbert Report
Books: Steve Jobs, Hunger Games, Outliers
Games: Farmville, Medal of Honor, Assassins
Creed, Madden, Angry Birds, Gears of War, FIFA 2011
Social Graph
# of Friends: 222
# of Followers: 4,256
# of Connections: 500+
27. Social Login and Engagement Metrics
On average, sites see an
23% overall increase in
registrations by 23% after
implementing Social Login.
On average, users who
52% login with a social identity
spend 52% more time on
site than a traditional site
user.
On average, users who
179% interact with social
applications view 179%
more pages on site than
users who do not interact.
Source: *Gigya Analysis; December 2011
29. Gigya’s Super Social API
• One implementation
• Automatic updates in the cloud
• Support for new providers
• Support for account linking +22 more providers
• Multiple SDKs (REST, JS, AS, Mobile)
Gamification is the process of using game thinking & mechanics to engage audiences & solve problemsPremal Shah of Kiv, said “I think our biggest competitor is actually Zynga”53 percent of Facebook users play games.56 million people play daily.By 2015, 50 percent of companies will embrace gamification."Just earning a prize or award isn't enough…You need to be able to brag about it in some way.” – Gabe Zichermann, CEO, Gamification Co.