Retargeting ads - Google Ads : An Presentation explaining the Retargeting advertising over Google Adwords.

1. RETARGETING ADS

2. RETARGETING AD

3. Intro: Google Advertising ( SEM)

4. Intro: How SEM work?
Setup the Adwords Account ( Google Advertising Network)
Choose the target audience, Network, Location, etc.
Create Ad Campaigns, Ad copies, and choose keywords for
displaying each AD. Ads can be Text or Image.
Adwords works on CPC Model ( Cost Per Click). You will be
charged for every click you receive for your AD.

5. Intro: Types of Ads

6. Retargeting Ads:

7. Examples: Retargeting Ads ( Simple )

8. Website Visited:

11. Interest Based Retargeting
Interested Products
 Creating Dynamic Ads for individual users based on the
viewed Products.
Saving the cookies of visited products
Create Dynamic Ads from
browser cookies

12. Examples: Retargeting Ads ( Products )

13. Website Visited:

14. Retargeting Ads ( Products )

15. Why should we use Retargeting?

16. • Creating Various audience list
• Adding cap for Impressions
• Scheduling Time for Ads
• Days to begin Retargeting
• Days of Expiry
Advanced Options

17. • Online Retail Stores
• Travel / Booking websites
• Portals
• Software websites
• Emerging Brands
Who can make use?

18. INFANT
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