The document discusses how 2014 will see the rise of "micro" businesses and communications as technology enables more personalized and intimate interactions between buyers and sellers. It notes that niche online platforms like Airbnb and Etsy have grown popular and that privacy concerns are driving people to more intimate social platforms like Snapchat. Brands will have to find ways to engage audiences through highly targeted contextual content on smaller scales. The trend toward more micro conversations versus one large conversation will also continue.