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How effective is the
combination of your main
product and ancillary texts?
Themes
Betrayal
Close-up on Pig’s
menacing face
Bloodonthewall
symbolisesviolence
Chickenpoints
gunatthereader
Suggests double-
crossing
Ancillaries
foreshadow
Pig’s betrayal( )
Theme:
Betrayal is
confirmed in
the film( )
Blood on the wall
Standoff as a result of the double-crossing
Close-up of Pig’s menacing face
Chicken pointing gun at the audience
Theme: Betrayal
Crime
Hidden identity
connotes illegal
activity
Bloodonthewall
signifiesviolence
Weaponasa
symbolofcrime
Introducesthe
protagonistsasrobbers
Ancillaries
introduce
protagonists
as criminals
( )
Theme:
Film confirmes
protagonists
as criminals( )
Gun as a symbol of crime & foreshadowing violence
Masks hide identity – typical
for robbers
Blood as a way to show the protagonists’
violent nature
Theme: Crime
Styles
Dark &

gritty
Applied dark filters to all
three products to achieve
a dark and gritty style and
maintain the image of the
brand.
Style:
Brutal &
mysterious
Mystery created through masks that hide the
protagonists’ identity. Gun and blood
showing the
brutality of the film.
Gun as a recurring image throughout the three
texts.
Masks and blood as
a recurring image.
Style:

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How effective is the combination of a main product and ancillary texts