The benefits of webinars are multifaceted. They can change the way your audience sees you and increase your nurture and lead list so you can provide ongoing resources to more people. And yes, they can increase the amount of viable leads for your company, which I know we all hate. Ugh, so many leads, so little time, right? (Wrong. We all love more leads — especially educated, qualified ones.) This slide deck addresses: - The various benefits that hosting webinars offers your inbound strategy - How to use webinars to consistently generate new leads for your company and provide education to your audience - How to use content to drive your webinar promo, discussions, and follow-up - A step-by-step process for hosting them, including how to use BigMarker's platform

1. Influence & Co. + BigMarker
“How to Use Webinars As a Driving
Force Behind Your Inbound Strategy”
WEBINAR

2. Who Are We?
Brittni Kinney
VP
influenceandco.com
Brittni Kinney, VP at Influence & Co., specializes
in high-level strategy development and is a pro at
helping marketing and business leaders identify
the perfect content tactics that will help them
achieve their goals. She loves to travel and enjoys
a strong coffee … and an even stronger whiskey.
Justin Brown
COO
bigmarker.com
Justin Brown, COO at BigMarker, specializes in
helping companies, from startups to the Fortune
500, grow faster by building stronger
relationships with their customers. He also loves
travel, coffee, and whiskey…in addition to
anything outdoors.

3. The benefits of hosting
webinars
Webinars and new leads: How
does that work?
How to use content in the
promotion process
How to use content to drive
webinar discussions and follow-up
A step-by-step process for
hosting webinars, including how
to use BigMarker's platform
What We’ll Cover Today

4. Webinars provide your audience
with education in real time.
The Benefits of Hosting Webinars

5. The Benefits of Hosting Webinars
Webinars humanize your brand.

6. The Benefits of Hosting Webinars
Webinars are a form of distribution/promo for valuable content.

7. The Benefits of Hosting Webinars
Webinars are fuel for your inbound marketing strategy.
Awareness
Consideration
Decision
Webinars

8. Webinars and New Leads: How Does That Work?
Power in partnerships
Look for brands that have a
similar audience.

9. Webinars and New Leads: How Does That Work?
Create content for the promotion process.

10. Webinars and New Leads: How Does That Work?
Create content for the promotion process.
Social media
Tip: Create an eye-catching image
with the title, date, speakers’
headshots, etc.

11. Webinars and New Leads: How Does That Work?
Create content for the promotion process.
Email marketing
Tip: Send a few of these emails to your full
subscriber list, but filter the second and
third rounds so that you’re only sending to
those who didn’t click the registration link
or open the previous email. This will
ensure you aren’t sending the same email
to people who already registered.

12. Webinars and New Leads: How Does That Work?
Create content for the promotion process.
Promo videos
Tip: Keep these short and sweet, but make
sure they include key information: date,
time, topic, and partner name.

13. Webinars and New Leads: How Does That Work?
Create content for the promotion process.
Blog teasers
Tip: Don’t reveal too much in
these. You want to make sure
you give people enough
information so they know
what the webinar will be
about without giving away the
entire webinar.

14. How to Use Content to Drive
Webinar Discussions and Follow-Up
Look at past content for topic inspiration.
Blog posts

15. How to Use Content to Drive
Webinar Discussions and Follow-Up
Look at past content for topic inspiration.
Whitepapers

16. How to Use Content to Drive
Webinar Discussions and Follow-Up
Look at past content for topic inspiration.
Infographics

17. How to Use Content to Drive
Webinar Discussions and Follow-Up
Look at past content for topic inspiration.
Guest-contributed content

18. How to Use Content to Drive
Webinar Discussions and Follow-Up
Don’t recreate the wheel. Pulling from
past content not only helps with topic creation,
but it also helps outline what the webinar will address.

19. How to Use Content to Drive
Webinar Discussions and Follow-Up
Follow up by providing resources.
White papers Special offers/promos Free trials

20. A Step-by-Step Process for Hosting Webinars
Choose your platform
Consider:
› Live Webinar Hosting
› Webinar Marketing
› Repurposing Evergreen Content
BigMarker’s Live Webinar Playbook

21. A Step-by-Step Process for Hosting Webinars
Choose your topic
and presenters
BigMarker’s Live Webinar Playbook
Consider:
› Valuable & Interesting Topic
› Presenters who are an Authority

22. A Step-by-Step Process for Hosting Webinars
Create your
webinar
BigMarker’s Live Webinar Playbook

23. A Step-by-Step Process for Hosting Webinars
Design your
landing page
BigMarker’s Live Webinar Playbook

24. A Step-by-Step Process for Hosting Webinars
Create your marketing
plan and timeline
1. Email Invitations, Newsletters
2. Cross-promotion
3. Social Posts
4. Teaser Videos
5. Blog Posts
6. Embedded Forms
BigMarker’s Live Webinar Playbook

25. A Step-by-Step Process for Hosting Webinars
Set up your webinar
1. Engagement Features
2. Deck, Content, Videos
3. Handouts
4. Polls
5. Pop-up Offers & Embeddables
6. Exit URL
BigMarker’s Live Webinar Playbook

26. A Step-by-Step Process for Hosting Webinars
Practice, practice,
practice
BigMarker’s Live Webinar Playbook
This stock photo guy looks like he
takes practice very seriously.

27. A Step-by-Step Process for Hosting Webinars
Go live!
BigMarker’s Live Webinar Playbook
Influence & Co. x BigMarker
› Waiting Room
› Game Time!
› Reduce Stress with Automation
› Engage & Inspire
› Convert with Offers

28. A Step-by-Step Process for Hosting Webinars
Follow up
BigMarker’s Live Webinar Playbook
› Say Thank You!
› Send the Replay (On-Demand)
› Survey: Ask for Feedback
› Send Offers & Resources

29. A Step-by-Step Process for Hosting Webinars
Repurpose Live Webinars
into Evergreen Webinars
to maximize ROI
BigMarker’s Live Webinar Playbook
› Run Weekly, Daily, or Hourly
› Embed and/or Point Traffic
› Answer Questions via Mobile/Slack
› Create Automated Funnels

30. Influence & Co.
The Ultimate Guide to Content Marketing for Lead Generation
A webinar isn't the only lead gen game in town. Use this free guide to
determine other ways you can use content to generate leads for your
company.
Free consultation! Set up a completely hassle-free call and get answers
to your questions about content marketing.
Link: https://offers.influenceandco.com/bigmarker-webinar-promopage
Resources

31. BigMarker
$100 in BigMarker Credit
If you’re interested in working with the BigMarker team to setup a
repeatable inbound channel using live, on-demand, automated, and
evergreen webinars, we’ll give you $100 in credit to get started!
Click the Pop-up Offer or mention Influence Offer to our Live Chat team.
Resources

32. WEBINAR
Questions?