Whether it’s a webinar, whitepaper, blog post, or video, compelling content is imperative to a marketer’s success. Although creating that content is important, your most critical work starts immediately thereafter. Every piece of content that is published is competing for your audience's attention. How do you ensure that your content can reach and engage the right audience members? Marketers have realized that social media presents a valuable opportunity to amplify your content while attracting the right people to engage with that content. this deck outlines: An effective step-by-step process for amplifying content to the right audience A handful of tips and tactics for using social media to promote content Why content will get zero engagement without the right distribution strategy There are also links to free resources provided at the end of the deck that will help you amplify your content and effectively share it out to your network.

1. THE CONTENT AMPLIFICATION PLAYBOOK
Harness Social Media to
Boost Your Content Reach

2. Thanks for joining us today!
BRITTNI KINNEY
VP of Sales
Influence & Co.
DANIEL KU
Director of Marketing
PostBeyond

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Agenda
Introduction
The Importance of the right distribution strategy
A step-by-step process for amplifying content to the right audience
Tips and tactics for using social media to promote content
Other valuable ways to amplify content
Q&A

4. What you’ll learn today
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A handful of tips and tactics
for using social media to
promote content.
An effective step-by-step
playbook for amplifying
content to the right
audience.
Why content will get zero
engagement without the right
distribution strategy.

5. If you create high-quality content and nobody looks at it,
did you actually create content?

6. 6
Content Creation is Just the Beginning

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IDEATION
7
Content Creation is Just the Beginning
KNOWLEDGE
SHARING
CONTENT
CREATION EDITING PUBLISHING DISTRIBUTION

8. 8
Why Content
Distribution Matters

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It Helps Build Meaningful Connections
Reach your network through a variety of
channels and platforms and build
meaningful connections with them.

10. 10
A Step-By-Step Process for Amplifying
Content to the Right Audience

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● Identify needs, questions, concerns.
What keeps them up at night?
● Know their job titles, requirements,
who they report to
Establish Audience Personas

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Publication quiz: http://quiz.influenceandco.com/
Determine Which Online Publications
Your Audience Reads

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How it builds trust and prospects:
1. You’re meeting your audience where they’re already engaged.
2. The content you publish leads them to other bylined content or
links to relevant articles on your company blog.
3. Readers engage with the content while building trust, download
your gated media, and become prospects.
Build a Guest-Contributed Article Strategy

14. 14
Tips and Tactics for Using Social Media
to Promote Content

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● HubSpot
● Taboola
● Buffer
● Buzzsumo
● Canva
● CoSchedule
Organic Social
Media Distribution
USE TOOLS AND PLATFORMS FOR EFFICIENCY

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LINKEDIN
16
Organic Social Media Distribution
LEVERAGE DIFFERENT SOCIAL NETWORKS
• B2B-focused
• Company news and
professional content
• Attach visuals to
drive engagement
FACEBOOK
• Video for better
engagement
• It’s about all Likes,
Comments and Shares
• Prioritize content that's
from friends and family
TWITTER
• Fast-paced, concise
and short messages
• Build relationships
with followers
• Consistency wins

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LinkedIn Sponsored Updates
Facebook Promoted Posts
Promoted Tweets
Instagram Sponsored Posts
Paid Amplification
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Employee Advocacy
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Your Company’s Brand Your Employee’s
Brand

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Influencers and Thought Leaders
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Other Valuable Ways to Amplify
Content

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Drip Campaigns
WEBINAR
YES
NO
WHITE PAPER
VIDEO
YES
NO
YES
NO NO

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Partner Distribution
Form relationships with industry influencers, help
promote and share their content when it makes sense for
your audience, and ask them to return the favor.

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Sales Enablement
Help your sales team by giving them content they
can use and distribute in the sales process.

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Your job isn’t done at
content creation
In order to get a get a return
from your efforts, and
actually ensure people see
your content, you need to be
distributing it effectively.
Key takeaways
Tap into social media for
content promotion
Whether it’s organic, paid or
advocacy, social media is an
effective platform to get your
content in front of the right
people.
Understand your target
audience
Establish who your ideal
audience is through
personas. Find out what
content they like, how they
like to consume it and where
they get their content.

25. 25
Resources

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The only guide you’ll ever need
for effectively distributing your
content.
The Ultimate Guide to
Effective Content Distribution
Influence & Co Resources
Set up a call
Have questions about content
marketing? Set up a call with us
between. If you decide you’d
like to work with us, you can
receive $500 off your first month
of services!
Publication Quiz
Determine the online
publications your audience is
reading.

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The Content Amplification
Playbook
PostBeyond Resources
Maximizing the Reach of Your Marketing
Download: http://bit.ly/Amplify-Content
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28. Q&A
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