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How Reviews Can Transform Advocacy

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Vinay Bhagat Founder & CEO, TrustRadius B2B is a tough beast, and running a successful advocacy program is no exception. Hear directly from three customer marketing leaders on how they use reviews to scale in-depth customer content, increase authenticity, and make a bigger impact across the entire organization.

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Moderated by: Vinay Bhagat Founder & CEO, TrustRadius @vinaybhagat How Reviews Can Transform Advocacy
Why Reviews Scale #TruthSells Authenticity Impact
Meet Our Advocates Julie Perino Sr. Director, Customer Marketing Marketo @JuliePerino Davin Wilfrid Sr. Manager, Content & Customer Advocacy QuickBase @dwilfrid Michael Beahm Sr. Marketing Manager Blackbaud @mabeahm #TruthSells
3 Key Takeaways Scale Reviews enable you to get more content faster, even with a lean team Authenticity Reviews provide an unmatched level of credibility and transparency Impact Reviews can be used in multiple ways, from enabling sales to lifting conversion to powering campaigns #TruthSells
Have More Questions? Stop by the TrustRadius booth for office hours with our advocates. #TruthSells Julie Perino, Marketo Thursday, 3:20-4:05 p.m. Michael Beahm, Blackbaud Thursday, 1:00-1:40 p.m. Davin Wilfrid, QuickBase Thursday, 9:55-10:40 a.m.
How Reviews Can Transform Advocacy

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How Reviews Can Transform Advocacy

  • 1. Moderated by: Vinay Bhagat Founder & CEO, TrustRadius @vinaybhagat How Reviews Can Transform Advocacy
  • 3. Meet Our Advocates Julie Perino Sr. Director, Customer Marketing Marketo @JuliePerino Davin Wilfrid Sr. Manager, Content & Customer Advocacy QuickBase @dwilfrid Michael Beahm Sr. Marketing Manager Blackbaud @mabeahm #TruthSells
  • 4. 3 Key Takeaways Scale Reviews enable you to get more content faster, even with a lean team Authenticity Reviews provide an unmatched level of credibility and transparency Impact Reviews can be used in multiple ways, from enabling sales to lifting conversion to powering campaigns #TruthSells
  • 5. Have More Questions? Stop by the TrustRadius booth for office hours with our advocates. #TruthSells Julie Perino, Marketo Thursday, 3:20-4:05 p.m. Michael Beahm, Blackbaud Thursday, 1:00-1:40 p.m. Davin Wilfrid, QuickBase Thursday, 9:55-10:40 a.m.