Learn how some of the most successful B2B companies in the world are building advocate communities and mobilizing their best customers to flood the market with social proof.
You will learn:
- Why advocacy is the key to sustainable growth
- How to create an engaging advocate community
- The value of advocacy and customer engagement
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Shut Up and Let Your Customers Do Your Marketing for You
1. Shut Up & Let Your Customers
Do Your Marketing For You
Jim Williams
Vice President of Marketing
Influitive
@jimcwilliams
Kevyn Klein
Director of Customer
Success and Advocacy
Edmodo
3. You don’t control your
brand anymore.
Your customers do.
3
“Your brand is what other people say about you when
you’re not in the room.”
Jeff Bezos, founder of Amazon.com
4. Where your brand lives today
4
1:1 CONVERSATIONS REVIEW WEBSITES SOCIAL NETWORKS
BLOG COMMENTS ANALYST REPORTS COMMUNITIES
5. Enlist your customers
to become advocates,
build your brand and
generate revenue.
5
84% of B2B decision makers start the
buying process with a referral
6. 6
ad•vo•cate
1. One that promotes the interests of
others.
2. One that defends or maintains a
cause
3. One that makes a non-financial
investment in your company
7. How do advocates contribute?
7
REFER ENDORSE EDUCATE ENGAGE
Customers find
new leads
Customers say great things
about you
Customers teach prospects
about you
Customers provide feedback
and intelligence
Referrals
Media
Interviews
Reviews
Analyst
Briefings
References
Content
Distribution
Case
Studies
Social
Promotion
Content
Creation
Product
Surveys
User
Groups
Customer
Advisory
Boards
Community
8. 8
Bring your customers together
in an advocate community to:
BOOST
DEMAND
DRIVE MARKET
AWARENESS
IMPROVE
RETENTION
ACCELERATE
SALES
18. Visit the Influitive booth to download
this new Forrester Research report
18
Featuring insights from 20+ advocate
marketing users, including:
• CMO at InsideView
• Senior Director of Community at Salesforce
• Senior Director of Marketing at Oracle
• Customer Success Operations Manager at HP Software
• Manager of Customer Advocacy at Marketo
• And many more!
19. Your Advocate Community
On the web, on the go and in your app
19
READ THE REVIEWS
LEARN MORE
www.influitive.com