The Great Shift: How I Went From A Developer To An Advocate Marketer

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Jay Gordon Cloud Developer Advocate MongoDB

Jay Gordon
Cloud Developer Advocate, MongoDB @jaydestro
THE GREAT SHIFT: HOW I WENT FROM A
DEVELOPER TO AN ADVOCATE MARKETER

Hi, I am Jay… I was a
SysAdmin for a long time.
i did a lot of weird things to keep the websites you love online

DEVELOPER ADVOCACY
•Developers understand and respect peers.
•Developers want content to help them teach others.
•Developers want to help you.

OK COOL JAY YOU PICKED A NEW JOB
•Bring concepts of software development and leadership to
marketing teams.
•Listen, take notes, understand that you have to learn how to
reboot an entire mindset.
•Make use of the tools you’ve been provided for marketing specific
concepts:
• Top of funnel
• Nurture tracks
• Content distribution.

Fandom!
.

Fandom… Begat Advocacy.

Fandom… Begat Advocacy.

Fandom… Begat Advocacy.

What is MongoDB?
● MongoDB is a database
● It's open source
● We help developers build great software in
almost every market.
○ Fintech
○ Healthcare
○ Limitless use cases...

Challenges in Developer Relations
The Community
● We're talking to everyone
globally.
● Technology connoisseurs,
need to provide data and
build trust.
The Product
● The relational database has
been around since 1970.
● MongoDB's initial release
was Feb. 2009

MongoDB's Global Community
11
● Over 30,000,000 Downloads Total
● Over 30,000 Downloads a day
● More than 1,000 technology and service
partners
● Over 730,000 MongoDB University
registrations

The Path of the MongoDB User
● Start with our free, open source version
● Take on independent learning to become fans
● Evangelize and share their expertise

How Do We Do It?

Build Relationships

Build Relationships

Create Exclusivity

Champion Your Best and Brightest

Information Wants To Be Shared
(especially to/from developers)
•Build relationships
•Create exclusivity
•Champion your best and brightest
How cool is my dog in
this sweater?
This slide is mandatory
but I like it.

The Great Shift: How I Went From A Developer To An Advocate Marketer

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AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Attribution models sound like a smart way to allocate credit to your different ad campaigns. But, they're inherently built from flawed and incomplete data, meaning that it's impossible to assign credit to the right campaigns. This means that they are almost certainly making you draw the wrong conclusions. Rich is going to explain how you change that, and break down how incrementality models can help you make better decisions with your creative, your strategy and your media buying Key Takeaways: - Attribution and Measurement are different things - Attribution is not sufficient for measuring the impact of your marketing campaigns - Increasing privacy thresholds mean that it will only get worse at this - Incrementality, captured through several methods, is the most powerful method at our disposal to capture and deliver growth

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Richard Ingilby

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Aryabhata I, II of mathematics of both.pptx

Aryabhata I, II of mathematics of both.pptx

Aryabhata I, II of mathematics of both.pptx

Social Media Marketing PPT-Includes Paid media

Social Media Marketing PPT-Includes Paid media

Social Media Marketing PPT-Includes Paid media

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

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What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

Factors-Influencing-Branding-Strategies.pptx

Factors-Influencing-Branding-Strategies.pptx

Factors-Influencing-Branding-Strategies.pptx

VikasTiwari846641

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

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Defining Marketing for the 21st Century,kotler

Defining Marketing for the 21st Century,kotler

Defining Marketing for the 21st Century,kotler

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Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Cash payment girl 9257726604 Hand ✋ to Hand over girl

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Aryabhata I, II of mathematics of both.pptx

Aryabhata I, II of mathematics of both.pptx

Aryabhata I, II of mathematics of both.pptx

Social Media Marketing PPT-Includes Paid media

Social Media Marketing PPT-Includes Paid media

Social Media Marketing PPT-Includes Paid media

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

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What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

Factors-Influencing-Branding-Strategies.pptx

Factors-Influencing-Branding-Strategies.pptx

Factors-Influencing-Branding-Strategies.pptx

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

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Defining Marketing for the 21st Century,kotler

Defining Marketing for the 21st Century,kotler

Defining Marketing for the 21st Century,kotler

The Great Shift: How I Went From A Developer To An Advocate Marketer

1. Jay Gordon Cloud Developer Advocate, MongoDB @jaydestro THE GREAT SHIFT: HOW I WENT FROM A DEVELOPER TO AN ADVOCATE MARKETER

2. Hi, I am Jay… I was a SysAdmin for a long time. i did a lot of weird things to keep the websites you love online

3. DEVELOPER ADVOCACY •Developers understand and respect peers. •Developers want content to help them teach others. •Developers want to help you.

4. OK COOL JAY YOU PICKED A NEW JOB •Bring concepts of software development and leadership to marketing teams. •Listen, take notes, understand that you have to learn how to reboot an entire mindset. •Make use of the tools you’ve been provided for marketing specific concepts: • Top of funnel • Nurture tracks • Content distribution.

6. Fandom… Begat Advocacy.

7. Fandom… Begat Advocacy.

8. Fandom… Begat Advocacy.

9. What is MongoDB? ● MongoDB is a database ● It's open source ● We help developers build great software in almost every market. ○ Fintech ○ Healthcare ○ Limitless use cases...

10. Challenges in Developer Relations The Community ● We're talking to everyone globally. ● Technology connoisseurs, need to provide data and build trust. The Product ● The relational database has been around since 1970. ● MongoDB's initial release was Feb. 2009

11. MongoDB's Global Community 11 ● Over 30,000,000 Downloads Total ● Over 30,000 Downloads a day ● More than 1,000 technology and service partners ● Over 730,000 MongoDB University registrations

12. The Path of the MongoDB User ● Start with our free, open source version ● Take on independent learning to become fans ● Evangelize and share their expertise

13. How Do We Do It?

14. Build Relationships

15. Build Relationships

16. Create Exclusivity

17. Champion Your Best and Brightest

18. Information Wants To Be Shared (especially to/from developers) •Build relationships •Create exclusivity •Champion your best and brightest How cool is my dog in this sweater? This slide is mandatory but I like it.