Presentation 'Shopping in the internet of everything' as part of the break-out session on the Future of Retail. Part of conference ClickNL inspiratie event 2013, November 27, in Rotterdam.

1. Shopping in the internet of everything
ClickNL Inspiration Event
http://vimeo.com/12187317
November 27, 2013
Iskander Smit

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3. http://villevivante.ch
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6. People
Services
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Things

7. Connecting
create new
experiences
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8. Data intelligence is de new online value
pagerank
pagerank
network+effect
network effect
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conversa0ons
conversations
big+data
intelligence

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10. From search to relevant agent
Google Now
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11. Making systems based on situations
Driftwood presentation Tom Armitage
November 27, 2013

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14. Data Driven Commerce Platforms
Sophisticated information systems
can enable any organization to
dynamically respond to changes in
the marketplace, develop better
tools for customers and staff and
add efficiencies into the shopping
experience.
Networked Purchase Path
Key points where a forward thinking
retailer or brand can effectively employ
data, connected technologies and
human service to meet the shopper
where they are and anticipate where
they will go next, enabling better
interactions at every stage of the sale.
PSFK presents the Future of Retail 2014
www.psfk.com/future-of-retail
November 27, 2013

15. 1. ubiquitous touchpoints
2. retail in the cloud
3. hyper personalisation
4. hybrid shopping
5. curated & social interactions
6. fluid customer journeys
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16. The store is everywhere
Ubiquitous touchpoints
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17. Bluetooth LTE will drive new interactions
retail in the cloud
November 27, 2013
Estimote

18. New size models will appear
hyper personalization
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3D measure systems

19. Mixing digital convenience
with true experiences
curated experiences
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Landmarkt

20. Handsfree shopping
fluid customer journeys
November 27, 2013
iTunes check-out in Apple store

21. SHOPPER BEHAVIOR
What we think about the Shopper in 2020 which is more or less “sure” …
The consumer will be …
Completely Omnichannel
Shopping behavior becomes
a fusion of online and offline
shopping mixed with social
media interaction, being continuously mobile and
demanding localization of offering.
More privacy aware
Consumers will become more
aware of the value of their
personal data. The younger
generations will be willing to
increasingly share personal data as long as the
organization is trusted and value is provided.
Extremely technology savvy
Infobesitas
Consumers are adapting new
technologies faster than ever
before. Technologies need to
add direct value, give a feeling of being in control
and must be easy to use. Power shifts from the
supply to the demand side. Not retailers but
consumers determine shopping propositions.
The consumer will be suffering
from stress of choice
Having access 24/7 to unlimited
products and services will lead to an increased need
for guidance, advise and “just decide for me”
service. Consumers do not want a long tail
assortment but the right product, at the right time,
personalized to their needs.
Photos: iStock & MyBusinessVisual
© Shopping 2020
November 27, 2013
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22. embrace data
peer-2-peer products
self organisation
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delegated to companies
reject data
embracing locality
optimized consumption
curated experiences

23. The future of the the retailer is
a choice to become a
platform or community
November 27, 2013

24. Thanks!
Iskander Smit
http://labs.info.nl
@iskandr
November 27, 2013