Presentation given by Jann de Waal of Info.nl at teh Club of Amsterdam session on the future of Creative Agencies. February 19, 2009 in Platform 21, Amsterdam

1. the rise and decline of
the web agency
Jann de Waal | february 19, 2009

2. 1994 strategy & design exploding website
Amsterdam effective online services PIBN
Jann de Waal managing director
web development realtime online company
virtuele warmte managed hosting

3. act 1
the web agency as master of the
online universe

4. 20 years ago life was
simple

5. there was nothing in
between
marketing & IT

6. and then came the
Internet

7. successful web agencies do
not originate from the
traditional agencies

8. they differ in the
embedded multi-
displinarity

9. mixing creative and
analytical skills

10. act 2
the client is an online
professional too

11. everyone is creating
online stuff

12. web agencies start to
differentiate

13. online advertising
agencies have to deal
with 2 minute branding

14. online service
companies have to deal
with old bureaucracy

15. so we have to focus
our old enemies again

16. act 3
the dissolvement of the
traditional media

17. Reconsidering the Ad
Industry Alan Thys & Stefan Kolle

18. the traditional agency
model will dramatically
change

19. a strategic partnership
with the client

20. act 4
a new breed of web agencyweb

21. the future is all about
people

22. the homo interacticus

23. orchestrating the
interactive landscape

24. online services breathe
context and flourish
with interactive use

25. compare the
architectural world

26. an architect can realize
his vision by bridging
different worlds

27. the homo interacticus
should claim
an architect position

28. the creative agency of
the future is the base for
the homo interacticus