Online Tuesday - info.nl social marketing
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Short presentation given by Catriona Paton at Online Tuesday
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Online Tuesday - info.nl social marketing
- 1. Facebook: the social ecosystem
- 3. Facebook has grown BIG Source: Facebook internal data, Nov 2010 2007 2008 2009 2010 world 550 mln europe 169 mln
- 5. The life of a Dutch Facebook user Source: Facebook internal data, November 2010 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days hello world! (2007) now I can read Dutch from profile to stream 3.4+
- 7. Open Graph (Your Website) Social Ads Applications Pages Facebook pages News Feed News feed News feed
- 8. Real growth following app launches Campaign 1 Campaign 2 Campaign 3 Campaign 4
- 10. See you on Facebook!
Notas del editor
- Average user has 130 friends People spend over 700 billion minutes per month on Facebook About 70% of Facebook users are outside the United States There are more than 150 million active users currently accessing Facebook through their mobile devices.
- Average user has 130 friends People spend over 700 billion minutes per month on Facebook About 70% of Facebook users are outside the United States There are more than 150 million active users currently accessing Facebook through their mobile devices.
- Facebook start reporting Dutch users in March 2007
- Clear fan acquisition pattern: fans are acquired through ads and viral effect produced by fan engagement on applications. The phases of heavy fan acquisition are clearly visible in the acquisition peaks and they Correspond to the campaign periods. The latest times (October) show how, as the fan number grow, there is a natural, more marked, viral effect that leads to additional fan growth.