In this presentation, Wouter talks about instructional video and how to create them effectively in bulk. Don't expect to create a full-length feature film. Forget about helicopter shots and the Academy, because that's not what your audience is looking for. They are looking for crisp, clean, and short instructional videos that are to-the-point, on their screen immediately, and in their native language. Wouter will show you how you to deliver instantly, and will unravel a secret — you already have these videos, but you just don't know it yet. Three Takeaways: 1) You can do video. 2) You can do it now. 3) You need to do it. Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.

1. Creating “How To” Videos from DITA
Watch
instead of
Read

2. Try Google: ‘Key Battery Tesla 3’

3. Try Google: ‘Key Battery Honda Civic’

4. Try Google: ‘Paper Jam M607’

8. Media Production Team
MARKET LIFE
Product
Release Date
International
RM Release
Native
Release
Dynamic
Media
Shelf
Life
Traditional
Technical Communications
LOCALIZATION & POST-PRODUCTIONPUBLISHREVIEWMEDIA CREATIONPUBLISHREVIEW
Takes 6 – 15 weeks
Traditional Media Creation

9. Animated Video

10. DITA / XML / … to start…

11. Data Elements to On-screen & Text-to-Speech
Data Mapping
Text-To-Speech

12. Live Action Video

13. XML  EDL  Video Editors

14. Images are replaced by defined video fragments
on existing timeline.
Audio and Text come from XMLs and
are only illustrated by video fragments,
already defined on timeline.
XML to Script (EDL) to Localized Media
Live Action Video

15. Reach digital consumers and maintenance
engineers.
Claim social media and beat the competition during
inspiration, convincing and support processes.
IMPROVE AWARENESS & STIMULATE NEW CHANNELS
Video creation is billed per second. At least 5 times
cheaper than traditional production and available in
seconds instead of weeks. Scalable SaaS-based
solution.
SCALABLE MEDIA-AS-A-SERVICE PLATFORM
Existing XML-based content available in video and
as slides, next to paper, PDF and HTML.
CAPITALIZE ON EXISTING CONTENT & INVESTMENTS
Current creation processes stay as is. Integrates with
CCMS technology. Automates creation and versioning
of video, animations & slides. Docs & video stay in
sync.
PROCESSES STAY IN PLACE
Points of Differentiation
XML-based content in, Rich Media out

16. Based on the quick scan a more advanced and
detailed pilot is offered to test drive the solution in real
life and proof its business benefits for your
organization.
DISCOVERY PILOT
Hand TXTOmedia some of your files, in one language,
including the linked media.
HAND US YOUR OOTB FILES
TXTOmedia quickly studies & parses the files, to show
the possibilities and present the outcome.
QUICK SCAN
Engagement & SaaS-Offering
Go-to-Market
Based on expected video volume, the number of
templates and scripts a proposal is offered.
CONTRACTING
• Topic Videos
Each Topic in a manual/procedure becomes
one Video (file).
• Step Videos
Each Step in a Procedure becomes one Video
(file). Multiple Videos on a Playlist form one Story.
‘Back’ ‘Forward’, and ‘Repeat’ are enabled.
• Sliders
Each Step in a Procedure becomes one Image
(file). Multiple Images in a Slider form one Story.
‘Back’ and ‘Forward’ are enabled. Video is
possible.

17. 17
o More than 7 in 10
viewers often use
YouTube to solve a
problem.
o 48% of smartphone
users are more likely to
buy from companies with
mobile how-to video
content.
o 51% of tech writers say
they create content not
only for customers, but
for prospects as well.
o It’s not only about B2C.
o Template based
media creation
ensures both
consistency and
accuracy.
o Automation provides
one tone of voice and
style, improves brand
recognition.
o Automated creation
enables cost-effective
multilingual media
creation in bulk.
o Message is in sync on
all channels, including
the rich media ones.
o Always up-to-date rich
media publications.
o Re-use of prior text
translations increases
delivery of localized
rich media.
o (In-house) Video
facility adds creativity
& visual quality.
o Media creation
throughput is
increased.
o Time-to-market is
reduced.
o Localized rich media
is immediately
available.
o (in-house) Video
facility performance &
output scale.
o Historic low video
creation costs.
o Up to 100% reduction
of media translation
costs.
o Self-help increases,
support costs
decrease.
o Expertise of service
engineers increases,
waste in support
decreases.
Customer Benefits
TXTOmedia; Watch instead of read
AUTOMATIONTRENDS INTEGRATION ROISPEED UP

18. Request a Demo

19. Vision for the near Future
Go-to-Market
• Interactive Model
Image / Hotspot based navigation.
TOC becomes visual, filtering is possible on
topics/tags.
• Voice Assistant – to - Screen
Interaction between Voice Assistants and
(Smartphone) screens.
• Personalized Media
Personalized content in Dynamic Media (from
i.e. CRM) and Personalized Media content
offering (Campaign).
• Video Chatbot
Text to Dynamic Media in Chatbot.
• IoT
In-car, On-screen display, connected devices.
• 3D
Enable 3D-objects to animate and to interact
with.

20. MULTILINGUAL REDUCE COSTDOCS to MEDIA SPEED UP
TXTOmedia transforms written topics, instructions and
procedures into Dynamic Media, such as how-to videos, slides,
interactive product models and content for AR & VR.
TXTOmedia
Summary

21. wouter@txtomedia.com
Wouter Maagdenberg
founder & ceo