You’ve just rolled out a new delivery platform for your content and everything looks great. Except in the back of your mind you know you’ve done this all before and it only took six months before the cracks started showing. Two years later and you’re looking for the next best thing because the last best thing didn’t work out at all. How can this keep happening? You’ve come to realize that technology cannot solve everything on its own. Your processes need to evolve to fully leverage the technology. But your processes don’t work if nobody follows them. So you need policy to drive process. But your policy has no teeth. Who’s accountable anyway? Discovering information governance—or evolving your company’s information governance program—can help to provide some answers. Information governance shouldn’t be all about mitigating risk—it should be about finding opportunity in your company’s information assets and exploiting that opportunity for the greater good of the corporation. Information governance is your tool to connect your content programs with your company’s core business drivers and find the right advocates within your company to ensure sustainability for your content initiatives. Learn: • practical definitions for information governance • how information governance is shifting beyond legal risk and records management • tactics for engaging the right champions through information governance This presentation was given at Information Development World on May 16, 2017 Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017. http://www.informationdevelopmentworld.com

1. Information Governance
Equals Information Opportunity
Rob Hanna, ECMs – President, Precision Content

3. From 50,000 feet
Information Governance

4. Information Governance
can be a loaded term …
with perceived sinister undertones

5. What is Information Governance?
Depends who you ask …
• IT – Master Data Management, Business Process Management
• Legal – e-Discovery, Legal Hold
• Corporate – Corporate Governance, Privacy, Intellectual Property
• Records Management – Retention Schedules, Archives, Disposition
• Content Development – Trouble

6. Information Governance is the specification
of decision rights and an accountability
framework to ensure appropriate behavior
in the valuation, creation, storage, use,
archiving, and deletion of information …
Gartner IT Glossary states …

7. … It includes the processes, roles and
policies, standards, and metrics to ensure
the effective and efficient use of
information in enabling an organization to
achieve its goals.
Gartner IT Glossary states …

8. Information Governance is the
rocket fuel that empowers effective
collaboration within and across
teams and departments
Why do we care?

9. Connecting Governance to Content Creation
What does Information Governance do for you? It should provide
• stable technology stack for authoring and publishing
• stable funding for skills development
• better opportunities for leveraging content from other departments
• better opportunities for others to reuse your content, and
• better opportunities for improvement and innovation.

10. Three Levers that Drive
Information Governance
1. Risk mitigation
2. Efficiency
3. Competitive advantage

11. Information
Governance
Reference Model
Linking Duty + Value to Information Asset =
Efficient, Effective Management
EDRM
http://www.edrm.net/frameworks-and-
standards/information-governance-
reference-model

12. Typical Barriers to Success
Information Governance initiatives are prone to failure when they
• do not include stakeholders from across the entire enterprise
• approach governance strictly from a compliance standpoint, and
• focus on the technology and not the process

13. What Does Success Look Like?
Information Governance works when you successfully align a top-
down strategy with bottom-up tactics
• C-suite support is required to provide leadership and sustainability
• All stakeholders from across the business should be represented
• Effective communication across the business is essential
• Both authority and accountability should be strategically distributed
• Everyone should have a path to escalate issues and
recommendations

14. Top-level Information Governance Structure
Owner –
Information
Governance
(C-level Exec)
Information
Governance Council
(Corp Stakeholders)
IG Working
Groups
(e.g., Taxonomy
and Metadata)
IG Working
Groups
(e.g., Controlled
Vocabularies)
Information
Governance
Office
Departmental
Managers

15. Information Governance Issue Escalation
Writer or
SME
Sr Writer or
Editor
Information
Architect
Manager
Doc Tools
IT
Information
Governance
Office

16. Steps to Get Started
Be patient. These types of changes always
take time.
1. Become informed
2. Develop an Information Governance strategy
3. Build a high-level business case
4. Find a champion
5. Take your business case and strategy all the
way to the top

17. Questions?
Rob Hanna, ECMs
President – Precision Content
rob@precisioncontent.com
@singlesourceror