Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/16WVEuZ. Michelle Andreassen takes a business-to-employee look at UX, prototyping and user testing of gamified enterprise mobile apps to see if these really do bring more value to the company beyond the hype. Filmed at qconnewyork.com. Michelle Andreassen works in Enterprise Architecture at The LEGO Group, where she is involved in their Enterprise Mobility Project. She is a Stud.MSc. in IT(Web architecture), writing a Master Thesis on Gamification in Enterprise Mobile Applications.

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3. Presented at QCon New York
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Purpose of QCon
- to empower software development by facilitating the spread of
knowledge and innovation
Strategy
- practitioner-driven conference designed for YOU: influencers of
change and innovation in your teams
- speakers and topics driving the evolution and innovation
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Highlights
- attended by more than 12,000 delegates since 2007
- held in 9 cities worldwide

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Congratulations!
You have earned a
coupon for a bagel.

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240 pts
1. 310 Mom
2. 265 Dennis
3. 240 You
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Congratulations!
You have earned a
coupon for a bagel.
Congratulations!
You have earned
access to the
Mystery Castle.

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240 pts
1. 310 Mom
2. 265 Dennis
3. 240 You
4. 185 Sister
Congratulations!
You have earned a
coupon for a bagel.
Congratulations!
You have earned
access to the
Mystery Castle.

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50% of the presentation.
Here’s your reward!

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65. 1. Know your player
2. Identify the mission
3. Understand human motivation
4. Apply mechanics
5. Manage, monitor and measure
Janaki Kumar and Mario Herger

73. Kevin Werbach

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85. Congratulations!
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