1. 2 - 4 June 2014
Dubai International Convention & Exhibition Centre
For more information – email emergency@informa.com or visit www.emergencyme.com
Exhibition and sponsorship
opportunities
Glenn Dixon
Sales Manager
Tel: +971 4 407 2583
Email: glenn.dixon@informa.com
Marketing and media
partnerships
Eileen Espelita
Marketing Manager
Tel: +971 4 407 2661
Email: eileen.espelita@informa.com
Book your
space today!
Emergency Medicine
Exhibition and sponsorship opportunities
1,300+visitors
300delegates
300m2
exhibition space
25exhibitors
3accredited conferences

2. Market overview
Hospital-based emergency care
The large public hospitals in the UAE provide
services free of charge for all conditions except
minor emergencies. Private hospitals require
upfront payment.
Statistics on ED utilisation in the UAE are not
available but are being collected by government
entities. There are a reported 124 hospitals
in the seven emirates: 40 in Abu Dhabi, 40 in
Dubai, 12 in Sharjah, 12 in Ajman, 11 in Ras Al
Kaimah, six in Fujairah, and three in Umm Al
Quwain.
Trauma care
The World Health Organisation (WHO)
has collected statistical data stating that
emergencies and accidents caused 32 deaths
per 100,000 in the UAE, compared to United
Kingdom’s four deaths per 100,000, and that the
most common causes of trauma are road traffic
accidents (RTAs), falls, suicide attempts and
penetrative injuries. The World Report on Road
Traffic Injury Prevention projects that in 2020,
road trauma will be responsible for 546,000
deaths worldwide, making it one of the leading
causes of death.
Emergencydepartmentsandtraumacentresare
nowbeingestablishedandexpandedinpublic
hospitalsthroughouttheUAE.
Staffing
EDs in the UAE are staffed mostly with
expatriate physicians trained in medicine or
surgery. The larger EDs also have residents,
house officers/interns, and medical students.
It is estimated that there are 1,000 physicians
working in EDs in the UAE. Standardisation of
paramedic levels and competencies is lacking in
most of the smaller emirates.
Source: www.intjem.com/content/7/1/4#B3
Emergency medicine specialists
In 2000, hospital administrators in the UAE
began to recruit emergency medicine-trained
physicians to their facilities. Prior to that time,
emergency medical treatment was provided in
accident and emergency (A&E) departments
in public hospitals, staffed by general medical
officers trained in medical or surgical disciplines.
Emergency medical services
Pre-hospital care has been one of the most
challenging aspects of the emergency spectrum
in the Middle East. EMS in the region are largely
organised and run by the police departments.
Larger public and private medical facilities
also own and run ambulance services. Their
ambulances are used primarily for inter-hospital
transfers, while police-run EMS ambulance crews
provide acute pre-hospital care. The majority of
ambulances offer basic life support (BLS/Type 2)
with a growing minority offering advanced life
support (ALS/Type 3). At the present time, there
is minimal coordination between these groups
and many gaps exist in the services they provide.
EMS equipment
Recent studies revealed a lack of awareness in
the general population about how to activate
and utilise EMS resources. The use of EMS
by patients with acute coronary syndromes
was shown to be lowest in the region (17%),
compared with 23% in Bahrain, 30% in Qatar,
and 37% in Oman.
The quality of pre-hospital care varies
considerably amongst the emirates for
several reasons. The most significant are the
differences in EMS authorities, resulting in
a lack of coordination and synergy. Another
factor is the limited availability of EMS-trained
professionals in the country.
Disaster management
Over the past decade, disasters, both manmade
and natural, have made disaster medicine
and emergency management priorities for
hospitals and healthcare systems. With the
UAE being a major oil-rich financial and tourism
hub, preparedness for incidents such as oil
spills, plane crashes, and even mass casualty
events forms an important component of the
country’s comprehensive emergency medical
system. Authorities in the region are focusing
on all phases of the emergency management
continuum, after studying the large number of
emergency and disaster victim contingencies
and their overwhelming financial burden.

3. The Emergency Medicine Exhibition
The challenge in improving care for patients with acute illnesses or injuries that require
immediate attention becomes increasingly complex. The Emergency Medicine Exhibition
provides a perfect platform for distributors, manufacturers and suppliers of emergency
medicine to showcase their products, services and state-of-the-art technologies.
Exhibit and have a unique opportunity to
• Interact with the audience of the largest emergency medicine event to be held in the Middle East
• Meet buyers face-to-face
• Support education for emergency medicine practitioners
• Establish new business relationships
• Reinforce long-term business relationships
• Meet more than 1,000 international emergency medicine professionals
• Stay updated on developments in emergency medicine in the Middle East
• Gain direct access to government officials, international delegates and competitor organisations
• Strengthen your market position in the region
• Network with decision-makers and authorities from emergency centres and hospitals at the
Hospital Build Infrastructure Middle East Exhibition and Congress.
Book your exhibition space today!
Sponsorship
Sponsorship is a direct and cost-effective route to your audience, and the impact is
more powerful on your target market than any other promotional tool. The Emergency
Medicine Exhibition provides a number of unique packages offering diverse opportunities,
varying in price and style to suit your requirements.
Sponsoring Emergency Medicine will expand your reach and increase your market share
in this booming market through an extensive and structured marketing strategy. The
entire marketing mix is used to promote the event and ensure maximum exposure.
Our experienced sponsorship team will be delighted to discuss these opportunities in
more detail and welcome any creative ideas you may have in achieving your goals.
Sponsorship packages are limited and subject to availability.
For more details on tailored sponsorship and exhibition packages
to meet your needs, contact Glenn Dixon on +971 4 407 2583.

4. Medical representatives
• Ambulance staff and
Paramedics
• Anaesthesiologists and Pain
Medicine Specialists
• Critical Care Physicians and
Nurses
• Emergency Care Physicians
and Technicians
• First Responders and
Rescuers
• Doctors
• Paramedics
• Emergency Surgeons
• Medical Directors
• Health Advisors
• Clinical Health Advisors
• Medical Officers
• Heads of Emergency
Departments
• Health and Safety Managers
• Intensivists
• Internists
Military and
government officials
• Heads of Public Security
• Heads of Civil Defence
• Heads of Police Training and
Disaster Response
• Heads of National Security
• Heads of Emergency
Response
• Heads of Crisis Management
• Heads of Emergency
Preparedness
• Medical Directors
• Logistics staff
• Mission Planning
• Land Forces
• Disaster Managers
• Heads of Emergency
non-profit organisations and
charitable institutions
• Heads of Police and Fire
departments
• Military personnel
Who you will meet
Exhibitors at the Emergency Medicine Exhibition will have
the opportunity to showcase their innovations in front of
government, international non-government and society
organisations, emergency services and civil defence including:
Where visitors are coming from
77%GCC
23%rest of the
world
Seminars
There will be four key subject
areas and speaker slots available
exclusively to exhibitors,
covering the following:
• Improving patient outcomes
through emergency medicine
technologies
• Disaster management
• Public health outbreak
• Military emergency medicine
The above slots are available on a first come
first served basis. To book your seminar slot,
contact Glenn Dixon now on +971 4 407 2583.
“The exhibition had state-of-
the-art equipment, vehicle
monitors for emergency
response and mass casualty. I
have ordered some equipment
I saw at the exhibition. The
cost was very competitive with
Europe and America.”
Dr Kodilinye Izuora, Consultant
Anaesthetist, Nigeria LNG Limited, Nigeria

5. To register your place for the conference or for more information, contact
Tel: +971 4 336 7334 | Email: emergency@informa.com | Web: emergencyme.com
The 10th
Middle East Trauma Conference
promotes multidisciplinary topics related to trauma disciplines in the region, to enhance the
knowledge and skills of those caring for trauma patients in hospitals.
This conference offers comprehensive continuing education in the treatment of critically ill and
injured patients, stressing current basic and cutting-edge guidelines and technology for evaluation,
diagnosis and management. It will feature ways to improve pre-hospital trauma care, inter-hospital
transfer and rehabilitation, and present recent cases of trauma.
The4th
MiddleEastAnaesthesia,PainManagementCriticalCareConference
is designed to provide delegates with a unique opportunity to exchange knowledge and best practice
relating to the practice of anaesthesia, pain control and critical care in the GCC region and beyond.
This conference will discuss important areas of trauma care for any related specialist. It will include
principles of initial resuscitation, followed by discussion of emergency airway management, induction
of general anaesthesia, and new concepts regarding the management of acute and massive bleeding.
The 12th
Middle East Emergency Medicine Conference
is a platform for academic and scientific exchange to improve emergency care across the GCC region.
The aim of the conference is to reduce fatalities and improve patient outcomes following an emergency
incident, serious illness or injury and disaster, through continuous best practice and knowledge sharing.
In association with the Emirates Society of Emergency Medicine (ESEM), the professional umbrella
organisation for all emergency care providers in UAE, the conference will gather international and
regional experts who will present strategies and policies on emergency preparedness and processes in
facilities, latest emergency medicine practices and discuss the lessons learned from on-scene scenarios
and real-life experiences.
The Emergency Congress
The Emergency Congress is a scientific and educational platform for emergency healthcare
professionals who wish to remain up-to-date in their area of specialisation.
The congress comprises the largest multi-track series of conferences providing accredited education to
medical professionals in the region. It offers insights and discussions from global and regional experts
in the field. The emergency hands-on workshops and medical simulations cover Emergency Care, Basic
Life Support (BLS), Advanced Life Support (ALS), and Advanced Cardiac Life Support.

6. Marketing support
An extensive marketing campaign for the Emergency Medicine is encouraging
more and more business professionals to visit the event through the use of various
marketing channels which are tailored to target the specific audience. The various
marketing channels integrated in the campaign include;
PR
An extensive international Public Relations campaign will be delivered through a
combination of our experienced in-house PR team, focusing on the communication
of clear, specific and targeted messaging to our core audience and media
Website
One of the primary medium through which the event is promoted all year round
and updated regularly keeping visitors up-to-date on event information is the
website, www.emergencyme.com. The website also provide vital information and
appears on all collaterals, driving audience to visit the site.
Email/Fax/SMS
Information about the event is communicated regularly to potential attendees
worldwide promoting the conference as well as the exhibition. Several exhibitors,
sponsors and their products are featured in these emails to create interest among
healthcare professionals.
Social media
The Facebook page, LinkedIn group and Twitter profiles raise awareness of the
show and generate traffic to the website by engaging the community and bringing
new visitors to the event.
Direct marketing
Postcards, conference brochures, sales brochures and personal invitations are
mailed to a variety of target audiences both regionally and internationally.
Telemarketing
A dedicated team of industry specific knowledge-rich telemarketers that personally
invite and remind key attendees to ensure their participation to the event.
For a premium location, book your stand NOW
2-4 June 2014 | Dubai International Convention Exhibition Centre
Call +971 4 407 2583
Co-located with Hospital Build Infrastructure Middle East, now in its
sixth year, will occupy 8,000 sqm of exhibition floor space
at the Dubai International Convention Exhibition Centre.
Showcasing 160 exhibitors and three new conferences, and
with 7,000 visitors expected to participate, this year’s show is
promising to be the most successful show of the series.
Emergency Medicine