1. Integration Competency
Centers (ICCs) for Hybrid IT
Darren Cunningham, VP Marketing Informatica Cloud
David Lyle, VP Informatica Product Strategy

2. Poll: How Many SaaS Apps are you Running?
None…yet!
1-3 4-10 11+

3. More Clouds Should Not Mean Less Visibility

4. Business Systems
Process/Project Manager
But Can You Meet the Need for Speed and Agility

5. Welcome to Hybrid IT
5
"IT organizations that do not
match the request for IT as a
service run the risk of internal
customers bypassing the IT
organization and consuming
IT services from the external
cloud, thereby placing the
company at greater risk."

6. Common Cloud Integration Patterns and Use Cases
Sales
Marketing
Finance
HR
Opportunity to Order
Quote to Cash
Product Master
Customer Master
LeadtoOpp
Campaign
Master
Employee Master
Employee
Master

7. Informatica Cloud Integration
Point, Click, Connect.
7
Design
Administer
4
1
Execute
2
3
Monitor
Variety of source and targets
Easy transform and map
Easy to use wizards
On demand
On schedule
On real-time event
Job execution status
Session logs
Error logs
Manage users
Manage access controls
Audit Logs
InformaticaCloud.com

8. 2
1
3
Your Enterprise
Cloud Applications
Informatica Cloud: Delivered as a Service
True SaaS, Broad Connectivity
8
 Data is not staged  Data transmission is secure  Multiple security
certifications
InformaticaCloud.com

9. Powered by the Vibe Virtual Data Machine
The industry’s first
embeddable virtual data
machine to access, aggregate
and manage data –
regardless of data type,
source, volume, compute
platform or user. And without
recoding.
9
Announced at
Informatica World
2013
Optimizer
Virtual Data Machine
Executor
Connectors
Transformation Library
Map Once. Deploy Anywhere.
Informatica.com/Vibe

10. 10
Informatica Cloud: Unified and Hybrid

11. How Can an ICC Address the Needs of Hybrid IT?
• Support integration solutions for in-
house applications AND SaaS
• Embrace the self-service paradigm
from SaaS world
• Provide a structure for both IT lead
initiatives AND Business lead initiatives
InformaticaCloud.com/ICC

12. Next Generation Data Integration
We need to go from this….
To this
1-Click Data Integration

13. Craftsman approach – custom development
Manufacturing World
Skilled manual workers
Manufacture by hand
Custom products (works of art)
Integration World
Skilled IT Specialists
Hand coding
Custom integration points

14. Assembly line approach
Integration World
Dedicated skilled labor
Standard Tools
Periodic Large Releases
Manufacturing World
Dedicated skilled labor
Standard Tools
Mass production
Benefits
Consistent Quality
Lower Cost

15. Modern factory approach – automated flow of
materials and information
Benefits
Low cost AND high quality
Exactly the way you want it
Manufacturing World
Automation – new roles
JIT Workflow
Mass-Customization
Integration World
Template-driven self-service solutions
Agile/iterative Development
Configurable re-useable objects
Flow of Materials
Flow of Information

16. Domino’s Pizza tracker

17. Integration Templates @ Work: Consumption
InformaticaCloud.com
1
2

18. Integration Templates @ Work: Consumption
InformaticaMarketplace.com
4
Or Search the Marketplace
3

19. Integration Templates @ Work: Configure & Develop

20. Integration Templates @ Work: Consumption
Want to start building Integration Templates?
InformaticaCloud.com/Developer

21. ICC Hybrid IT
Implementation Considerations
1. Define Objective Measures of Success
2. Appoint a dedicated project/program manager
3. Formally define the Org Steward Role
4. Define the Cloud Development Life Cycle and clarify organizational roles
5. Put an emphasis on change management in the communications plan
6. Develop a capability to increase re-use
7. Implement a Metadata Management Office
8. Identify projects and specific use cases to leverage the Cloud platform
9. Use Informatica Professional Services

22. Informatica Velocity Methodology
Velocity is the blueprint for
delivering efficient and
successful Informatica solutions
that solve business problems.
• Velocity Core Methodology
• Phases, Tasks, Subtasks
• Best Practices
• Roles
• Templates & Accelerators
• Sample Deliverables
Available at my.informatica.com

23. Next Steps
23
• Read the Hybrid ICC whitepaper
• http://www.informaticacloud.com/resource-library.html
• Read Dave’s books!
• Available on Amazon
• Get started with a trial
• www.informaticaCloud.com
• Watch the Webinar
• http://www.youtube.com/watch?v=GfxZcOjlmWY