In this webinar, we share 14 tips and tricks for creating more effective email messages and enewsletters. This webinar is perfect for anyone just starting out, or the experienced email marketer looking for some tips and ideas. Attendees can expect to learn how to create relevancy and value in your emails, how reports and analytics can help and what to look at, tips for crafting compelling subject lines and messages, and more!

1. How to Create More Effective Emails and eNewsletters14 Tips for Smarter Email Marketing Presented by: Lori ElyInformz

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5. Tip 2: Watch Email Frequency Sending too frequently will impact your results Create a communications calendar

6. Tip 3: Consistent From Address Two factors impact open rates: 1. From Address 2. Subject Line Keep your from address consistent Recognition + Trust = Opens

7. Tip 4: Focus on the Subject Line Spend 50% of your time on the subject line Test your tactics: - description of message vs. call to action - personalization vs. no personalization - date vs. no date - short vs. long

8. Tip 5: Create a Clear Call to Action The call to action - What do you want recipients to do?- Test strategy: font color, background color, image, text, language, location.What is more effective with your audience? Register Now or

9. Tip 6: Make it Easy to Read Write for the ease of your reader Which version is easier to read? Version A:Version B:

10. Tip 7: Keep it short Keep your content short and to the point(even your enewsletter!)

11. Tip 8: Keep newsletters organized Include a table of contents with links to the story and back to top Highlight a top story area (try targeting this by interest area) Use a sidebar for other information

12. Tip 9: Create Relevancy & Value Target the right person with the right message, at the right time. Relevancy + Value = Results EMAILBLASTING 11

13. Tip 9: Create Relevancy & Value Step 1: Targeting the right person... - Behavioral Targeting/Action-Based Targeting - Member Interest Areas - Profile & Demographic Information - Leverage your Database! 12

14. Tip 9: Create Relevancy & Value Step 2: Sending the right message… 13

15. Tip 9: Create Relevancy & Value Step 3: Sending at the right time… - Campaign automation - Triggered emails - Learn the time that’s best for your audience. 14

16. Tip 10: Identify Inactives Segment Inactives and try to re-engage them

17. Tip 11: Know how it will render How does your email looks to the recipient?

18. Tip 12: Know your Audience

19. Tip 13: Test your Email Strategies

21. Identify trends

22. Spot Issues