ICT Role in 21st Century Education & its Challenges.pptx
Email 3.0 – Engaging Members in the Final 90 Days
1. Email 3.0 –
Engaging Members in the Final 90 Days
Jeanette Brown, MBA
Marketing Strategy Manager
Informz
2.
3. Can You Hear Me Now?
If you can hear and see my slide, please note
this in the question box to your right.
If you cannot hear, please try re-dialing
in, and let me know so I can be of assistance.
4. Email 3.0 –
Engaging Members in the Final 90 Days
Jeanette Brown, MBA
Marketing Strategy Manager
Informz
9. Renewal rates by start of renewal effort
Renewal 3 months or More than 3
Rate less prior to months prior
expiration to expiration
Less than 80% 51% 40%
80% or higher 49% 60%
2012 Membership Marketing Benchmark Report – Marketing General
10. What would you say to your members?
“You get out of your membership what you put
in”
“Dues are less than a nice dinner for four,
seriously?”
2012 Membership Marketing Benchmark Report – Marketing General
13. Definition of Persona
• a character assumed by an author in a written
work
• the personality that a person (as an actor or
politician) projects in public
20. Welcome Campaign
Day 1 – Month 1 – Focus
Automated on mailed benefits
Member Joins to confirm they are
email is sent to
new member receiving them.
Month 9 – Month 6 – Month 3 –
Retention efforts Highlight Highlight
begin benefit benefit
26. Most successful lesson learned in membership marketing?
“Segmentation is key. You cannot send the exact
same message out to all members or
prospects”
2012 Membership Marketing Benchmark Report – Marketing General
35. Let us help you!
Jeanette Brown
brown@informz.com
@emktg_guru
Informz: www.informz.com
1.888.371.1842
@informz
Notas del editor
For today’s webinar, I am going to walk you through some statistics regarding renewal rates among other associations, utilizing data to best serve this communication period, specifically, understanding their needs beyond their member type. This is where we are going to explore the differences between generations in addition to professional stages.And lastly, a strategic plan starting at day 90. I will be providing you with three month strategy including a variety of ideas that have shown to work and stand out in the inbox.So let me ask you,