Is it possible that EMAIL and MOBILE could become friends? YES! In fact, it’s a must-make connection in 2011. As you begin to plan your e-marketing calendar for the New Year, you need to consider mobile. Join us for this session where we will discuss how to optimize your emails for your mobile audience.

1. The Year Email and Mobile Became Friends Jeanette Arrighi, MBA Marketing Strategy Manager Twitter @Informz @EMKTG_GURU

3. Overview Mobile Today Using Analytics Options for Delivery Text Messaging

6. Who is using mobile Text over HTML

7. Who is using mobile Ask your subscribers

8. Who is using mobile Look at your analytics

9. Benefits Deliver what your subscribers want Higher likelihood they will take action Increased deliverability and loyalty

10. Designing for Mobile Web version Unique design for mobile users Combination design

11. Web Version

12. Web Version Keep it clean and simple Width should be 100% Headers and images Easily-clickable links Font size

13. Benefits Everyone wins No guesswork Low effort

14. Mobile-Only Layout Very similar to the web version 100%

15. Mobile-Only Layout

16. Mobile-Only Layout Very similar to the web version Alternatives to images Include phone numbers and email addresses. Size

17. Benefits Will render on most Smartphones Increase deliverability Easy to understand marketing messages

18. Combination Design

19. Combination Design

20. Combination Design Define a width of the message, not a percentage Consider how many columns Image control Text version tips

21. Benefits Set it up once Easy to render on all devices Low long-term effort

22. Overall tips for mobile marketing Short subject lines Include contact information Pre-headers Short body copy Limit images Consistent “from” line Manage text version

23. Overall tips for mobile marketing

24. Test, test, test

25. Text Messaging Campaigns Capitol Hill alerts Special discounts/offers Tip of the day Happy birthday alerts Annual meeting communication

26. Text Messaging Campaigns Subscription form Double opt-in Opt-out option every time

27. Tips for a successful campaign Decide if your subscribers want this 160 characters or less Clear message on what action you want them to take Review analytics

28. Benefits of Text Messaging Less expensive than traditional print advertising More interested customer Immediate effect

29. Questions? advisor@informz.com Follow us online: www.twitter.com/informz www.slideshare.net/informz