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02_08_How to master the art of storytelling_Lior Shoham.pptx
1.
Lior Shoham European Innovation
Academy August 2nd, 2022 “BRIEF. BRIILIANT. GONE.” Brilliant Ideas. Less Time. Better Results.
2.
LiorShoha m 2 CONTENT
3.
LiorShoha m 3 LiorShoha m 3 TIME
4.
LiorShoha m 4 LiorShoha m 4 TWO STEPS
5.
6.
CURIOUSIT Y
7.
STAND OUT
8.
LiorShoha m 8 BE YOURSELF
9.
HOW 1. HOOK (20
SECONDS) 2. PITCH (3 MINUTES)
10.
BEFORE LIFTOFF o Safe,
respectful, and fun o Discussion, not a lecture o We’re in this together :) o Oh, there’s point…
11.
1 HOOK
12.
Problem “You know how...” Solution “So
that...” Impact “So what...”
13.
14.
Problem Solution Impact
15.
WORK
16.
SHARE
17.
3 PITCH STRUCTURE
18.
PIXAR
19.
1. Once upon
a time 2. Every day 3. Until one day 4. Because of that 5. Because of that 6. Until finally
20.
1. Hook+ Problem+
Scale (Stakes) 2. Alternatives (Respectful Setup) 3. Solution (Big Picture +USP)
21.
22.
1. Hook+ Problem+
Scale (Stakes) 2. Alternatives (Respectful Setup) 3. Solution (Big Picture +USP) 4. Traction So Far (Quotes, Benchmark) 5. Team (Trust& Professionalism)
23.
24.
TEAM o Passion (Why?) o
Aggregated Relevant Experience o Name- Dropping** o Power Verbs** (Managed, Led, Developed)
25.
1. Hook+ Problem+
Scale (Stakes) 2. Alternatives (Respectful Setup) 3. Solution (Big Picture +USP) 4. Traction So Far (Quotes, Benchmark) 5. Team (Trust& Professionalism) 6. Future+ Ask+ “Cliff Hanger”
26.
27.
QUESTIONS
28.
RECAP 1. HOOK (PSI,
3#) 2. PITCH (PIXAR)
29.
30.
CHOOSE ONE
31.
LiorShoha m 31 Lior Shoham Ltd. WhatsApp +972-52-7744088
32.
LiorShoha m 32 “THE MORE I
PRACTICE THE LUCKIER I GET”
33.
LiorShoha m 33 THANK YOU WhatsApp +972-52-7744088
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איך עושים את זה? איך מתקשרים 5 כלים פרקטיים לשלוט במותג שלכן
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