This document discusses paper prototyping and concept testing. It provides an overview of prototyping, including that prototypes are sample versions that communicate ideas visually and allow testing without significant investment. Different levels of prototyping are described from low-fidelity paper prototypes to high-fidelity digital versions. The benefits of prototyping like gathering feedback and validating ideas are outlined. A technique called "Crazy 8s" is introduced where ideas are sketched for one minute each over 8 minutes to generate concepts. Examples of paper prototyping for apps are shown and tips for getting started like drawing circles and boxes are provided.
2. About me
Been a designer for 17
years
Senior User Experience
Designer at Amazon.com
Teacher at University of
Colorado - Denver
Love to travel and run
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4. Today’s keynote topics
● Understand the purpose of prototyping
● Learn about different levels of prototyping
● What is a paper prototype?
● Learn about the “Crazy 8” method
● See some examples
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6. What is a prototype?
● A sample version of your
final product
● A visual tool to
communicate your BIG idea
● Might not be realistic (and
that’s okay)
● It can be low-tech or high-
tech, your choice
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9. Concept cars are popular prototypes
Concept cars showcase new
engineering and design and are
meant for assessing customer
interest that helps to decide
whether they can be mass
produced or not.
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10. Why build a prototype?
● Inexpensive - it is a cheaper way
to express your idea
● Easy - Low effort way to bring
your ideas to life
● Validate - quickly get feedback
and test your ideas
● Aim high - it allows you to quickly
dive into an idea without a lot of
upfront investment
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Medium fidelity
A company called Sphero had a pre-
existing product…a robotic ball
driven by a smartphone app
Ian Bernstein, CEO/CTO of Sphero ->
33. Prototype drawing is simple
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Circles Lines & arrows Boxes for images Buttons & text
34. Get started with Crazy 8s
● Fold a piece of paper
into 8 rectangles
● Draw out 1 idea per
minute
● Each idea should be
different
● Finish in 8 minutes!
● Repeat if desired
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35. 35
Idea 1 Idea 2 Idea 3 Idea 4
Idea 5 Idea 6 Idea 7 Idea 8
Big idea:
Design an app to help
people send and receive
money from family