26_07_Marketing 101_Maeghan Smulders_EIA Porto 2022.pdf
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Marketing 101 by Maeghan Smulders
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26_07_Marketing 101_Maeghan Smulders_EIA Porto 2022.pdf
- 1. Marketing 101 The EIA Startup Guide @maeghansmulders
- 2. Connect the right people to the right outcomes @maeghansmulders
- 11. cake take Blend a mix of marketing tactics tied to your goals @maeghansmulders
- 12. I’ve heard you’ve done… Customer Personas Competitive Analysis Product-Market Fit
- 15. Product Offering Landing Pages Social Media Ads Emails Customer Reviews Onboarding
- 17. @maeghansmulders C u s t o m e r C u s t o m e r C u s t o m e r C u s t o m e r & E n t e r p r i s e C u s t o m e r E n t e r p r i s e I m a d e y o u a t e m p l a t e . H e r e ’s t h e l i n k : " h t t p : / / b i t . l y / 2 F j 3 9 W S W E L C O M E
- 18. similar products can be marketed to different audiences @maeghansmulders
- 20. Learn and define your wedge @maeghansmulders
- 21. Now you have a sense of competitor… Customers Channels Messaging Marketing tactics @maeghansmulders
- 24. Marketing Idea Marketing Goal How to connect ideas to action… #omg omg omg It’s working! I’m an epic failure… this sucks $ We’re on to something! % Oh that’s why It’s not working & THIS IS IT! '
- 25. Direction: who, what, where, when & why @maeghansmulders
- 26. some framework.. Customer follow a journey when buying and trying new things
- 27. A FUNNEL
- 30. AWARENESS CONSIDERATION DECISION BUY Attract Inform Convert Engage Finding a landing page Researching or comparing your product to other products
- 31. AWARENESS CONSIDERATION DECISION BUY Attract Inform Convert Engage Finding a landing page Researching or comparing your product to other products Decision to buy or not buy
- 32. AWARENESS CONSIDERATION DECISION BUY Attract Inform Convert Engage Finding a landing page Researching or comparing your product to other products Decision to buy or not buy Purchase, onboard, or refund
- 33. AWARENESS CONSIDERATION DECISION BUY Attract Inform Convert Engage B2B vs. B2C Stakeholders & timing differ based on your customer audience
- 34. Build a strategy What noteworthy marketing ideas should you test?
- 35. Write out your top two marketing ideas @maeghansmulders
- 36. Share with your team: - Who are you targeting - What tactic are you testing - Where are you testing the tactic - Why are you testing the tactic - How long are you testing for @maeghansmulders
- 37. Then execute and see what happens @maeghansmulders
- 38. Now you have a sense of… Marketing differentiators Marketing tactics Customer funnels @maeghansmulders
- 41. Test, Learn, Iterate, Repeat. @maeghansmulders
- 42. Focus on the people, channels, and tactics with impact @maeghansmulders
- 43. Let’s walk through an example @maeghansmulders
- 44. Blinkist Website - How do we get users?
- 45. @maeghansmulders
- 46. @maeghansmulders People pick books & podcasts via research / recommendation
- 49. Drive a decision: Paid & Organic Content Strategy
- 52. Ref: https://trifinlabs.com/content-marketing-app-downloads/ Buy: easy and clear what to do
- 53. They merged together Relevant strategies Customer funnel Company goals
- 54. That’s a wrap Things to remember… @maeghansmulders
- 55. Research and prioritize your tactics @maeghansmulders
- 56. Build strategies = knowing your people + product @maeghansmulders
- 57. Optimize and grow the ones with impact @maeghansmulders
- 58. Thanks so much. If you have feedback or want to get in touch, I’m online! @maeghansmulders