IMRB Innovation Labs

Design

Innovation Labs is an innovation consulting practice, and specialist unit of IMRB International – India’s leading market research consultancy, part of Kantar – WPP’s insight, information and consultancy network. Innovation Labs was setup in early 2010, with the intention to provide tangible, impactful and disruptive business outcomes for organizations. At the heart of our innovation philosophy is ‘Design Thinking’ – a problem solving approach that uniquely combines the power of three very critical skills – Empathy, Creativity and Rationality. Using empathetic creative problem solving skills, coupled with foresight and business strategy, we help companies with ‘here-and-n