Innovation Academy 2020

2. the team
NIKOLAY SHILDEROV
Software Consultant
Software University - Artificial Intelligence
Telerik Academy - Software Development
New Bulgarian University - Finance
Past experience gathered in Financial & Business Analysis,
Project Management and Business Development
IVAN SHILDEROV
High School Student
Software University - DevOps
Telerik Academy - Software Development
Freelance Projects in Software Development

3. ...no problems,
but opportunities...

4. autonomous drone swarms

5. in advertisement

6. in entertainment

7. even for special applications

8. the business idea
entertainment & advertisment
- Outdoor Light Shows
- Drone-launched Pyro (fireworks)
- Drone Laser Show
- Human-drone interaction
- Drone-light paintings
- Aerial Image Projection
industrial applications
(secondary revenue streams)
- Custom UAV software services
- Infrastructure inspections
- Agricultural land surveying
- Drone photo/videography
the automated drone swarms are something many of us think is still unheard of, thus they are
the perfect tool for new corporate marketing campaigns
with time their popularity will only grow and they will be an expected spectacle at concerts,
celebrations, festivals and parties

9. example guerilla marketing
entertainment & advertisment
- Outdoor Light Shows
- Drone-launched Pyro (fireworks)
- Drone Laser Show
- Human-drone interaction
- Drone-light paintings
- Aerial Image Projection
industrial applications
(secondary revenue streams)
- Custom UAV software services
- Infrastructure inspections
- Agricultural land surveying
- Drone-light paintings
- Drone photo/videography

10. target clients
b2b
- Event Management Service Companies
- Corporate Parties / Team Building events of Large Companies
- Big Conference events (e.g WebIt, etc...)
- Music Concerts, Shows, Spectacles, Festivals
- Other types of big scale events (e.g. celebrations, football matches, etc...)
- Marketing Departments of Big Corporations
- Guerilla Marketing Campaigns
b2c
- Private shows and parties
- Weddings

11. competition
- a dozen of large drone show providers exist internationally
- most of them are tech focused, while a few lease external technology and provide
only creative services
- company size ranges from a team of 3 to up to 50 people for the creative houses
- least expensive show is USD 18,000 for 50 drones
- most expensive show costs USD 300,000 for 1000 drones
- only two drone show businesses in CEE - Hungary and Latvia

12. how it works – the software
choreographing – 3D modeling and animation
in the free and open source Blender 3D software
1
automatic conversion of 3D coordinates and
animation frames into multichannel drone-
readable data (custom made software)
2
data for each drone is saved in a
separate channel, in a single file
3
(basic linear equations are used to interpolate the 3D
objects into drone coordinate points and extrapolate
the flying pattern from the animation frames)

13. how it works – on site
the file is then read real time by the computer4
GPS data for each drone is generated and sent to
the computer. Distance data (taken by distance
sensors in each drone) is also transmitted to the
mother computer
5
The GPS and distance data are analysed real time,
and are included in the choreography algorithm
computation only if any divergences from the
original path are detected
6
at this stage the show runs
autonomously and requires
only overseeing by a drone
operator

14. business timeline
bootstrapping financing operational business
up to 6 months up to 6 months

15. bootstrapping with BGN 10,000
Different quadcopters (x5)
BGN 4500
LED lights + hardware parts
BGN 200
Industrial Wi-Fi router
BGN 500
Raspberry Pi's / Arduinos
BGN 400
Distance sensors, electronics
BGN 400
Laptop Workstation
BGN 3500
Development Space
for 6 months (InitLab)
BGN 400
Miscelaneous expenses
BGN 100

16. bootstrapping with BGN 10,000
our goal is to develop a MVP, a software that allows the easy modeling,
animating and choreographing movements of autonomous quadcopter swarms
with successfully choreographing and lifting five drone in the air, we will seek
next stage financing in order to fully develop the product / service to a market
ready level

17. projections
monthly expenses ~ BGN 15,000
monthly revenue ~ BGN 25,000
break even ~ 18 to 24 months after financing