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Blogging Your Way to Local SEO Success

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In the final Masters of Marketing webinar of 2018, SEO Consultant Darmini Kara outlines how insurance agents can garner local online traffic from their websites.

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Blogging Your Way to Local SEO Success

  1. 1. Blogging Your Way to Local SEO Success Darmini Kara SEO Consultant
  2. 2. Housekeeping • Find a recording of the webinar at resources.getitc.com/masters-of-marketing • Ask questions it he webinar chat box • Join the conversation on Twitter with the hashtag #MastersMktg (and follow us at @InsTechCorp!)
  3. 3. Who am I? Why you should believe what I have to say?
  4. 4. Why is blogging important? • Fresh content for search engines • Results in new users visiting the site and keeps users coming back • Helps increase search rankings • Increases web traffic
  5. 5. Why is local blogging important? • For agencies who want to build a customer base close to them • For agencies who want to have a strong community presence
  6. 6. Blog with a purpose. Make sure you have answers to the next three questions before you start blogging, otherwise this whole thing is pointless.
  7. 7. Who are you writing for? • Who is your audience? • Consider age, gender, profession, income level • Perhaps make general profiles for each blog post you write
  8. 8. How will you share your content? • Content = text, images, video, stats • What does your audience respond to?
  9. 9. When should you blog? • Consistency is key • Make a schedule and stick to it
  10. 10. On to the Crux of the Matter…
  11. 11. Community or Local News
  12. 12. Sponsorships or Charities
  13. 13. Review Local Businesses
  14. 14. Event Guides
  15. 15. Interview Local Figures
  16. 16. Local Events
  17. 17. Top 5 Lists • What are the top restaurants for couples on a budget? • What are the top parks for families on a Sunday afternoon? • What are the top community centers for senior citizens to meet others like them?
  18. 18. Local Resource Directory
  19. 19. FAQs
  20. 20. Aggregated Content • Easiest types of blogs to post • Subject matter can be more research-driven
  21. 21. Conclusion
  22. 22. Find a recording of this webinar at resources.getitc.com/masters-of-marketing Join us next time on Thursday, January 17th for our next webinar hosted by Karly Baker, Website Coordinator, titled “New Year, New Website: Refreshing Your Insurance Website for 2019”

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