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Grab some coffee and enjoy 
the pre-show banter before 
the top of the hour!
The Sky’s the Limit – The Rise of Machine Learning 
The Briefing Room
Twitter Tag: #briefr 
The Briefing Room 
Welcome 
Host: 
Eric Kavanagh 
eric.kavanagh@bloorgroup.com 
@eric_kavanagh
! Reveal the essential characteristics of enterprise software, 
good and bad 
! Provide a forum for detailed analysis of today’s innovative 
technologies 
! Give vendors a chance to explain their product to savvy 
analysts 
! Allow audience members to pose serious questions... and get 
answers! 
Twitter Tag: #briefr 
The Briefing Room 
Mission
This Month: ANALYTICS & MACHINE LEARNING 
July: INNOVATIVE TECHNOLOGY 
August: BIG DATA ECOSYSTEM 
Twitter Tag: #briefr 
The Briefing Room 
Topics 
2014 Editorial Calendar at 
www.insideanalysis.com/webcasts/the-briefing-room
Twitter Tag: #briefr 
The Briefing Room 
Analyst: Robin Bloor 
Robin Bloor is 
Chief Analyst at 
The Bloor Group 
robin.bloor@bloorgroup.com 
@robinbloor
Twitter Tag: #briefr 
The Briefing Room 
Skytree 
! Skytree offers a machine learning platform that focuses on 
advanced analytics 
! Skytree Server includes data setup and predictive analytics 
modeling, and it can be installed across a cluster, locally or 
in the cloud 
! Skytree Server is Hadoop-ready and certified on Cloudera 5
Twitter Tag: #briefr 
The Briefing Room 
Guest: Martin Hack 
Martin Hack is President, CEO & Co-Founder of 
Skytree. Mr. Hack has 20 years of experience 
creating new technology products, services and 
strategies. He has launched game changing 
products, driven worldwide strategies and helped 
set de-facto industry standards. As an expert on 
Trusted Computing, Virtualization and High 
Performance environments he became a sought-after 
advisor to Fortune 500 companies and 
government organizations. He has been involved in 
all aspects of the product life cycle including 
engineering, product management, marketing, 
business development and sales. He also developed 
and introduced products and services into 
commercial and government segments for 
organizations such as Sun Microsystems, SonicWALL 
and GreenBorder (acquired by Google).
Game Changing Analytics with ! 
Machine Learning 
! 
10 THE MACHINE LE A R N I N G COMPANY ®
SAME DATA. 
BETTER RESULTS. 
MARTIN HACK 
CEO 
martin@skytree.net 
THE MACHINE LE A R N I N G COMPANY ® 
! 
11
Our Vision 
THE DATA DRIVEN ENTERPRISE 
Machine learning: ! 
The modern science of finding patterns and making predictions from data:! 
! 
multivariate statistics, data mining, pattern recognition, advanced/predictive analytics! 
THE MACHINE LE A R N I N G COMPANY ® 
12 
POWERED BY MACHINE LEARNING
Machine Learning is a Strategic Imperative! 
50’s-70s 80’s-90’s Mid 90’s - Today 
THE MACHINE LE A R N I N G COMPANY ® 
13 
1st Wave: 
Artificial Intelligence 
Pattern Recognition 
Universities 
Technology 
Evolution! 
Application 
Evolution! 
2nd Wave: 
Neural Networks 
Data Mining 
Science 
Credit scoring 
OCR 
Now: Machine Learning on Big Data 
3rd Wave: 
Machine Learning: 
Convergence 
Sales / Marketing 
Finance 
Biotech 
Retail 
Telco 
Government
What Has Changed? ! 
Arrival of Big Data! 
o Leading companies no longer have small data ! 
!! 
Companies now compete on predictive 
analytics ! 
o Accuracy = $  ! 
o Speed = $    ! 
• BUT these are computationally limited (in current 
systems)     !! 
THE MACHINE LE A R N I N G COMPANY ® 
14
Most Popular 
Machine Learning Applications! 
THE MACHINE LE A R N I N G COMPANY ® 
15 
Real-time!
15,000% increase in 
Data Scientists job 
postings. (source: FICO)! 
140,000 – 190,000 
open Data Scientists 
positions. (source: VentureBeat)! 
! 16 
THE MACHINE LE A R N I N G COMPANY ®
The War Of The Algorithms! 
! 
q Best Algorithm wins! 
q Zero Sum Game, Winner Takes all! 
q There is no second place! 
17 THE MACHINE LE A R N I N G COMPANY ®
Global Leaders Select Skytree 
WORLD’S 
LEADING: 
Consumer 
Electronics 
Content recommendation 
Logis3cs 
& 
Shipping 
Anomaly detection 
Automobile 
Web 
Portal 
On-board destination recommendation 
Ad targeting 
Financial 
Services 
& 
Credit 
Card 
Customer lead scoring, fraud, credit risk scoring 
THE MACHINE LE A R N I N G COMPANY ®
Operations Optimization ! 
• Business Challenges:! 
– Healthcare organizations often staff! 
for peak load.! 
• Very expensive, not driven by data &! 
predictive analytics.! 
• Business Opportunities: ! 
– Several leading healthcare organizations are working with Skytree to apply Machine 
Learning & Predictive Analytics to staffing schedules.! 
» Will optimize utilization and minimize cost.! 
» Will allow for the redeployment of resources to other locations (related 
hospitals/clinics/labs) for better utilization.! 
THE MACHINE LE A R N I N G COMPANY ® 
! 
19
Lead Scoring! 
• Business Challenges:! 
– Leading businesses need to improve! 
their lead targeting methods.! 
• At present, businesses are approaching many ! 
attractive customers w/ campaigns that do not resonate ! 
with the target, and ! 
• businesses are approaching customer prospects! 
who are less attractive than their analysis indicates.! 
– Result: They often miss on truly attractive customer leads and win 
customers who are not the most profitable. ! 
• Business Opportunities: ! 
– Skytree is enabling next generation lead generation for a leading financial services 
organization.! 
THE MACHINE LE A R N I N G COMPANY ® 
20
Speed = Accuracy = Revenue 
Global Financial Institution! 
Use Case: Micro Targeting! 
THE MACHINE LE A R N I N G COMPANY ® 
21 
1,250x Speedup 
BEFORE:! 
1,200 Cores @100 Nodes 
! 
Runtime: 100 Minutes! 
Accuracy: 57%! 
100! 
Runtime 
(minutes)! 
NOW: SKYTREE! 
12 Cores @1 Node! 
! 
Runtime: 8 Minutes! 
Accuracy: 60%! 
8!
Fraud Detection! 
• Business Challenges:! 
– Fraud perpetrators continue to get more sophisticated.! 
• The issue has exceeded the ability of investigators & ! 
analysts to manage the issue.! 
• Business Opportunities: ! 
– Skytree is working with customers to apply Machine Learning & Predictive Analytics 
to:! 
» Better anticipate & detect fraud,! 
» Mitigate impact,! 
» Improve detection systems over time.! 
THE MACHINE LE A R N I N G COMPANY ® 
22
Ease of Use – Smart Machine Learning 
Automation through AI! 
Graphical user interface 
Self-Aware Algorithm Selection 
­Examines 
the context of your data and selects the best 
fitting algorithm from our extensive algorithm library. 
Information Auto Sensing 
­Automatically 
detects whether your data is text, table, 
series (time series, forecasting) or network data, ­just 
point 
and click. 
Instant Interactive Reports 
­Generates 
science-based, interactive reports that are 
defensible and "Boss Ready". 
23 THE MACHINE LE A R N I N G COMPANY ®
Machine Learning = Faster Time to Insight! 
THE MACHINE LE A R N I N G COMPANY ® 
24 
Skytree Machine Learning 
Better, Faster Results
Company Overview! 
Martin Hack, CEO & Co-Founder 
Sun, GreenBorder (Google)! 
Prof. Alexander Gray, PhD, CTO & Co-Founder 
National Expert on Large-Scale, Fast ML Algorithms! 
Prof. Leland Wilkinson, PhD, VP Data Visualization 
Creator of Grammar of Graphics, SYSTAT (SPSS/IBM)! 
Burke Kaltenberger, VP Worldwide Field Operations 
Infochimps/CSC, MapR, ParAccel! 
Jin H. Kim, PhD, VP Marketing 
Tom Sawyer Software, Vitria, Mentor Graphics! 
Jon Skogland, VP Finance 
Silicon Graphics, Kontagent, Intuitive Surgical! 
! 
! 
! 
Prof. Michael Jordan, UC Berkeley: machine learning ‘godfather’! 
Prof. David Patterson, UC Berkeley: systems (inventor RISC, RAID)! 
Prof. Pat Hanrahan, Stanford: data visualization (Tableau, Pixar)! 
Prof. James Demmel, UC Berkeley: high-performance computing (LAPACK)! 
EXECUTIVE 
TEAM! 
TECHNICAL ! 
ADVISORY! 
BOARD! 
25 THE MACHINE LE A R N I N G COMPANY ®
Skytree Hadoop Distribution Architecture! 
Web Services Graphical User Interface 
1.x 
Spark 
HDFS and MAPR Data Platform 
THE MACHINE LE A R N I N G COMPANY ® 
2.x/ 
YARN 
ZooKeeper 
Data Sources / Targets 
OLTP / EDW
Skytree Server 
Enterprise ready and easy to deploy! 
THE MACHINE LE A R N I N G COMPANY ® 
Big Data Sources 
• Flat files 
• Data Warehouse 
• RDBMS 
• NoSQL 
• Hadoop 
27 
Outputs 
• Business 
reports 
• Systems 
monitoring 
• Client 
application
Demo! 
THE MACHINE LE A R N I N G COMPANY ® 
28
SAME DATA. 
BETTER RESULTS. 
Thank You. 
! 
THE MACHINE LE A R N I N G COMPANY ® 
29 
MARTIN HACK 
CEO 
martin@skytree.net 
!
Twitter Tag: #briefr 
The Briefing Room 
Perceptions & Questions 
Analyst: 
Robin Bloor
Machine Learning!? 
Robin Bloor, Ph.D.
Big Data and Analytics 
There MAY be some Big Data 
applications that are not about 
data analytics. 
If so, 
nobody is talking about them…
The Driving Force: Insight 
Insight comes from 
DATA 
EXPLORATION 
Foresight 
INSIGHT 
Hindsight Oversight
The Latency Issue 
u In data analytics latency 
is time to value… 
u Traditional analytic 
latencies: 
• Data access 
• Data preparation 
• Model development 
• Execution 
• Implementation 
• Model audit & update
Computer vs. Human 
First they beat us 
at chess. 
Then they beat us 
at Jeopardy. 
Now they’re gonna 
beat us at running 
a business!
The Impact of Machine Learning 
First you need to organize for it 
Then you need to architect for it 
Then you need to test and experiment 
Then you need to DEPLOY!
The Future of Analytics 
There is no question that machine learning 
will dominate data analytics 
The question is: 
Who will implement it EARLY and 
implement it WELL?
u Some people recommend a gradual approach to 
increasing BI sophistication. They suggest that 
the next step for most organizations is predictive 
analytics. What do you think? 
u Do you need “Data Scientist” skills to properly 
exploit machine learning? 
u What is the typical design and implementation 
process? 
u Why not just use the open source code that is 
available?
u What is your performance advantage? Please 
provide details. 
u Are there areas of data analytics where 
machine learning is not applicable? 
u How does this capability integrate with existing 
BI solutions?
Twitter Tag: #briefr 
The Briefing Room
This Month: ANALYTICS & MACHINE LEARNING 
July: INNOVATIVE TECHNOLOGY 
August: BIG DATA ECOSYSTEM 
www.insideanalysis.com/webcasts/the-briefing-room 
Twitter Tag: #briefr 
The Briefing Room 
Upcoming Topics 
2014 Editorial Calendar at 
www.insideanalysis.com
Twitter Tag: #briefr 
THANK YOU 
for your 
ATTENTION! 
The Briefing Room

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The Sky’s the Limit – The Rise of Machine Learnin

  • 1. Grab some coffee and enjoy the pre-show banter before the top of the hour!
  • 2. The Sky’s the Limit – The Rise of Machine Learning The Briefing Room
  • 3. Twitter Tag: #briefr The Briefing Room Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.com @eric_kavanagh
  • 4. ! Reveal the essential characteristics of enterprise software, good and bad ! Provide a forum for detailed analysis of today’s innovative technologies ! Give vendors a chance to explain their product to savvy analysts ! Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room Mission
  • 5. This Month: ANALYTICS & MACHINE LEARNING July: INNOVATIVE TECHNOLOGY August: BIG DATA ECOSYSTEM Twitter Tag: #briefr The Briefing Room Topics 2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room
  • 6.
  • 7. Twitter Tag: #briefr The Briefing Room Analyst: Robin Bloor Robin Bloor is Chief Analyst at The Bloor Group robin.bloor@bloorgroup.com @robinbloor
  • 8. Twitter Tag: #briefr The Briefing Room Skytree ! Skytree offers a machine learning platform that focuses on advanced analytics ! Skytree Server includes data setup and predictive analytics modeling, and it can be installed across a cluster, locally or in the cloud ! Skytree Server is Hadoop-ready and certified on Cloudera 5
  • 9. Twitter Tag: #briefr The Briefing Room Guest: Martin Hack Martin Hack is President, CEO & Co-Founder of Skytree. Mr. Hack has 20 years of experience creating new technology products, services and strategies. He has launched game changing products, driven worldwide strategies and helped set de-facto industry standards. As an expert on Trusted Computing, Virtualization and High Performance environments he became a sought-after advisor to Fortune 500 companies and government organizations. He has been involved in all aspects of the product life cycle including engineering, product management, marketing, business development and sales. He also developed and introduced products and services into commercial and government segments for organizations such as Sun Microsystems, SonicWALL and GreenBorder (acquired by Google).
  • 10. Game Changing Analytics with ! Machine Learning ! 10 THE MACHINE LE A R N I N G COMPANY ®
  • 11. SAME DATA. BETTER RESULTS. MARTIN HACK CEO martin@skytree.net THE MACHINE LE A R N I N G COMPANY ® ! 11
  • 12. Our Vision THE DATA DRIVEN ENTERPRISE Machine learning: ! The modern science of finding patterns and making predictions from data:! ! multivariate statistics, data mining, pattern recognition, advanced/predictive analytics! THE MACHINE LE A R N I N G COMPANY ® 12 POWERED BY MACHINE LEARNING
  • 13. Machine Learning is a Strategic Imperative! 50’s-70s 80’s-90’s Mid 90’s - Today THE MACHINE LE A R N I N G COMPANY ® 13 1st Wave: Artificial Intelligence Pattern Recognition Universities Technology Evolution! Application Evolution! 2nd Wave: Neural Networks Data Mining Science Credit scoring OCR Now: Machine Learning on Big Data 3rd Wave: Machine Learning: Convergence Sales / Marketing Finance Biotech Retail Telco Government
  • 14. What Has Changed? ! Arrival of Big Data! o Leading companies no longer have small data ! !! Companies now compete on predictive analytics ! o Accuracy = $  ! o Speed = $    ! • BUT these are computationally limited (in current systems)     !! THE MACHINE LE A R N I N G COMPANY ® 14
  • 15. Most Popular Machine Learning Applications! THE MACHINE LE A R N I N G COMPANY ® 15 Real-time!
  • 16. 15,000% increase in Data Scientists job postings. (source: FICO)! 140,000 – 190,000 open Data Scientists positions. (source: VentureBeat)! ! 16 THE MACHINE LE A R N I N G COMPANY ®
  • 17. The War Of The Algorithms! ! q Best Algorithm wins! q Zero Sum Game, Winner Takes all! q There is no second place! 17 THE MACHINE LE A R N I N G COMPANY ®
  • 18. Global Leaders Select Skytree WORLD’S LEADING: Consumer Electronics Content recommendation Logis3cs & Shipping Anomaly detection Automobile Web Portal On-board destination recommendation Ad targeting Financial Services & Credit Card Customer lead scoring, fraud, credit risk scoring THE MACHINE LE A R N I N G COMPANY ®
  • 19. Operations Optimization ! • Business Challenges:! – Healthcare organizations often staff! for peak load.! • Very expensive, not driven by data &! predictive analytics.! • Business Opportunities: ! – Several leading healthcare organizations are working with Skytree to apply Machine Learning & Predictive Analytics to staffing schedules.! » Will optimize utilization and minimize cost.! » Will allow for the redeployment of resources to other locations (related hospitals/clinics/labs) for better utilization.! THE MACHINE LE A R N I N G COMPANY ® ! 19
  • 20. Lead Scoring! • Business Challenges:! – Leading businesses need to improve! their lead targeting methods.! • At present, businesses are approaching many ! attractive customers w/ campaigns that do not resonate ! with the target, and ! • businesses are approaching customer prospects! who are less attractive than their analysis indicates.! – Result: They often miss on truly attractive customer leads and win customers who are not the most profitable. ! • Business Opportunities: ! – Skytree is enabling next generation lead generation for a leading financial services organization.! THE MACHINE LE A R N I N G COMPANY ® 20
  • 21. Speed = Accuracy = Revenue Global Financial Institution! Use Case: Micro Targeting! THE MACHINE LE A R N I N G COMPANY ® 21 1,250x Speedup BEFORE:! 1,200 Cores @100 Nodes ! Runtime: 100 Minutes! Accuracy: 57%! 100! Runtime (minutes)! NOW: SKYTREE! 12 Cores @1 Node! ! Runtime: 8 Minutes! Accuracy: 60%! 8!
  • 22. Fraud Detection! • Business Challenges:! – Fraud perpetrators continue to get more sophisticated.! • The issue has exceeded the ability of investigators & ! analysts to manage the issue.! • Business Opportunities: ! – Skytree is working with customers to apply Machine Learning & Predictive Analytics to:! » Better anticipate & detect fraud,! » Mitigate impact,! » Improve detection systems over time.! THE MACHINE LE A R N I N G COMPANY ® 22
  • 23. Ease of Use – Smart Machine Learning Automation through AI! Graphical user interface Self-Aware Algorithm Selection ­Examines the context of your data and selects the best fitting algorithm from our extensive algorithm library. Information Auto Sensing ­Automatically detects whether your data is text, table, series (time series, forecasting) or network data, ­just point and click. Instant Interactive Reports ­Generates science-based, interactive reports that are defensible and "Boss Ready". 23 THE MACHINE LE A R N I N G COMPANY ®
  • 24. Machine Learning = Faster Time to Insight! THE MACHINE LE A R N I N G COMPANY ® 24 Skytree Machine Learning Better, Faster Results
  • 25. Company Overview! Martin Hack, CEO & Co-Founder Sun, GreenBorder (Google)! Prof. Alexander Gray, PhD, CTO & Co-Founder National Expert on Large-Scale, Fast ML Algorithms! Prof. Leland Wilkinson, PhD, VP Data Visualization Creator of Grammar of Graphics, SYSTAT (SPSS/IBM)! Burke Kaltenberger, VP Worldwide Field Operations Infochimps/CSC, MapR, ParAccel! Jin H. Kim, PhD, VP Marketing Tom Sawyer Software, Vitria, Mentor Graphics! Jon Skogland, VP Finance Silicon Graphics, Kontagent, Intuitive Surgical! ! ! ! Prof. Michael Jordan, UC Berkeley: machine learning ‘godfather’! Prof. David Patterson, UC Berkeley: systems (inventor RISC, RAID)! Prof. Pat Hanrahan, Stanford: data visualization (Tableau, Pixar)! Prof. James Demmel, UC Berkeley: high-performance computing (LAPACK)! EXECUTIVE TEAM! TECHNICAL ! ADVISORY! BOARD! 25 THE MACHINE LE A R N I N G COMPANY ®
  • 26. Skytree Hadoop Distribution Architecture! Web Services Graphical User Interface 1.x Spark HDFS and MAPR Data Platform THE MACHINE LE A R N I N G COMPANY ® 2.x/ YARN ZooKeeper Data Sources / Targets OLTP / EDW
  • 27. Skytree Server Enterprise ready and easy to deploy! THE MACHINE LE A R N I N G COMPANY ® Big Data Sources • Flat files • Data Warehouse • RDBMS • NoSQL • Hadoop 27 Outputs • Business reports • Systems monitoring • Client application
  • 28. Demo! THE MACHINE LE A R N I N G COMPANY ® 28
  • 29. SAME DATA. BETTER RESULTS. Thank You. ! THE MACHINE LE A R N I N G COMPANY ® 29 MARTIN HACK CEO martin@skytree.net !
  • 30. Twitter Tag: #briefr The Briefing Room Perceptions & Questions Analyst: Robin Bloor
  • 31. Machine Learning!? Robin Bloor, Ph.D.
  • 32. Big Data and Analytics There MAY be some Big Data applications that are not about data analytics. If so, nobody is talking about them…
  • 33. The Driving Force: Insight Insight comes from DATA EXPLORATION Foresight INSIGHT Hindsight Oversight
  • 34. The Latency Issue u In data analytics latency is time to value… u Traditional analytic latencies: • Data access • Data preparation • Model development • Execution • Implementation • Model audit & update
  • 35. Computer vs. Human First they beat us at chess. Then they beat us at Jeopardy. Now they’re gonna beat us at running a business!
  • 36. The Impact of Machine Learning First you need to organize for it Then you need to architect for it Then you need to test and experiment Then you need to DEPLOY!
  • 37. The Future of Analytics There is no question that machine learning will dominate data analytics The question is: Who will implement it EARLY and implement it WELL?
  • 38. u Some people recommend a gradual approach to increasing BI sophistication. They suggest that the next step for most organizations is predictive analytics. What do you think? u Do you need “Data Scientist” skills to properly exploit machine learning? u What is the typical design and implementation process? u Why not just use the open source code that is available?
  • 39. u What is your performance advantage? Please provide details. u Are there areas of data analytics where machine learning is not applicable? u How does this capability integrate with existing BI solutions?
  • 40. Twitter Tag: #briefr The Briefing Room
  • 41. This Month: ANALYTICS & MACHINE LEARNING July: INNOVATIVE TECHNOLOGY August: BIG DATA ECOSYSTEM www.insideanalysis.com/webcasts/the-briefing-room Twitter Tag: #briefr The Briefing Room Upcoming Topics 2014 Editorial Calendar at www.insideanalysis.com
  • 42. Twitter Tag: #briefr THANK YOU for your ATTENTION! The Briefing Room