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Ford Motor Company – Setting Content Free At Ford

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BSI
BSI

Ford is using social networking to engage with customers and address challenges in the automotive industry. Scott Monty of Ford discusses how the company uses tools like blogs, wikis, and RSS feeds to share knowledge internally and connect with customers externally through platforms like Twitter. Research shows the industry is in crisis, so Ford's social media strategy aims to improve collaboration, training, and culture while moving conversations to online communities.

EmpresarialesTecnología
1 de 33
BSI Ford Motor Company – Social Networking & Automotive Industry Marketing 2.0 Conference, Paris 2009
Jointheconversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
An industry in CRISIS
Strategy
HOW?
Sharepoint ,[object Object]
Wikis
RSS
Collaboration, training, culture, knowledge management,[object Object]
Is it working?

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