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#1 in Social Broadcasting
Company Overview
• 300 years of video streamed in 30 days
• 914% growth since January 1st, 2008
• Live video on Justin.tv costs 6-16 times less
than competitors (.35 cents/user hr)
• Exciting variety of content including:
✓ People & Lifecasting
✓ Sports
✓ Music & Radio
✓ Gaming
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#1 in Social Broadcasting
Top of the Class
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#1 in Social Broadcasting
Product Overview: Channel Page
Live Video
Chat
Customization
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#1 in Social Broadcasting
Product Overview: Viewer Profile
Community
Sharing
Favorites
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#1 in Social Broadcasting
Product Overview: Chat
Notifications
Private Messages
Moderation
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#1 in Social Broadcasting
Product Overview: Archive Browser
Navigation
Content Creation
Repository
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#1 in Social Broadcasting
Product Overview: Broadcaster
Bandwidth Detector
Video Sources
Quality Control
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#1 in Social Broadcasting
Core Technologies
• Social Engine
• Python Media Server
• Twisted Chat Server
• Platform
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#1 in Social Broadcasting
Core Demographics
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#1 in Social Broadcasting
Global Audience
Top 10 Countries
over 207 in total
• United States
• United Kingdom
• Spain
• Morocco
• Canada
• Germany
• France
• Argentina
• Mexico
• Saudi Arabia
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#1 in Social Broadcasting
Value for Broadcasters
• 2.7 million viewers in 30 days
• 3 clicks to Broadcast
• High-quality video (vp6, sorrenson)
• Wide distribution:
✓ Youtube
✓ Myspace
✓ Twitter
• Immediate support (live help/chat)
• Build an audience with interactive feedback
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#1 in Social Broadcasting
Media: Paramount Pictures
Engage your audience in a memorable interactive experience.
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#1 in Social Broadcasting
Consumer Brand: Axe Vice
Easily transform a real-world promotion into an online event.
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#1 in Social Broadcasting
Consumer Technology: Logitech Webcams
Leverage pop-culture icons to market your technology products
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#1 in Social Broadcasting
Radio: Clear Channel
Move a traditional media business onto the web.
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#1 in Social Broadcasting
Music: Hollywood Records
Uniquely reward and engage a growing fan base.
Uniquely reward and engage a growing fan base.
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Number 1 in Social Broadcasting
Lessons Learned
• High-traffic events = promotion
• Mobile video is not ready
• Interactivity is king
• Global TV supply/demand
discontinuity
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Number 1 in Social Broadcasting
Thank You
