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Online, Offline, and Mobile Coupon Usage – What Brands can learn in the Social Media Era

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BSI Online, Offline, and Mobile Coupon Usage – What Brands canlearn in theSocial Media Era Hamburg, 17. May 2010
BSI Mobile Couponingis a relevant waytoreachyoungerfemaleconsumers – Traditional householdsswitchto Online Couponingversus Postal Service Recently Offline (Postal Service) Mobile Online Not sure Not sure ø = 29,7 ø = 32,7 Yes Not sure ø = 23,4 ø = 29,1 Yes ø = 38,4 No ø = 37,1 Yes No ø = 27,1 ø = 24,1 No ø =36,8 Source: Brand Science Institute n= 831 German Consumers
BSI Mobile Couponing Users tendtousetheircouponswith a higherdiversity rate – Offlinersareprimarilyboundtousecoupons at localretailers Recently Offline (Postal Service) Mobile Online Source: Brand Science Institute n= 831 German Consumers

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Online, Offline, and Mobile Coupon Usage – What Brands can learn in the Social Media Era

  • 1. BSI Online, Offline, and Mobile Coupon Usage – What Brands canlearn in theSocial Media Era Hamburg, 17. May 2010
  • 2. BSI Mobile Couponingis a relevant waytoreachyoungerfemaleconsumers – Traditional householdsswitchto Online Couponingversus Postal Service Recently Offline (Postal Service) Mobile Online Not sure Not sure ø = 29,7 ø = 32,7 Yes Not sure ø = 23,4 ø = 29,1 Yes ø = 38,4 No ø = 37,1 Yes No ø = 27,1 ø = 24,1 No ø =36,8 Source: Brand Science Institute n= 831 German Consumers
  • 3. BSI Mobile Couponing Users tendtousetheircouponswith a higherdiversity rate – Offlinersareprimarilyboundtousecoupons at localretailers Recently Offline (Postal Service) Mobile Online Source: Brand Science Institute n= 831 German Consumers